21/10/2026
[Coming Soon | The 2026 Double 11 Festival Is Under Way — Syntun's Two China-Wide E-Commerce Sales Reports Are Locked In for November]
Kuaishou took the first move on October 7, and Tmall, JD.com, Pinduoduo, Douyin and other mainstream platforms have since followed suit, officially opening the 18th annual Double 11 shopping festival. After eighteen years, Double 11 has moved from an early race for new growth to intense competition over an established consumer base, and refined, fine-grained operations have become the keynote across all platforms. Continuous advances in AI are shifting the center of platform rivalry from the fight for traffic to technology-driven capability, while high-quality service has become the new battleground.
As a professional big-data product, service and solution provider in the consumer sector, Syntun has covered the Double 11 front for 13 consecutive years. During this year's festival we will again bring you two e-commerce data reports that use data to reconstruct the true, complete picture of this nationwide shopping event, helping you keep up with the latest developments and sales performance of Double 11 2026.
Please note that our data release schedule has been confirmed. Watch for these dates:
Report 1: Double 11 2026 — Interim China-Wide Sales Data Review. Release date: 2026-11-02.
Report 2: Double 11 2026 — Full-Period China-Wide Sales Data Review. Release date: 2026-11-12.
We warmly invite e-commerce professionals, investors, researchers and everyone interested in the industry to follow these two reports and explore the possibilities of e-commerce together.
Please keep following Syntun's official channels for the latest information and full details.