21/04/2026
Why do companies invest in strategy, build alignment, yet see zero change in results?
Thinkers 50’s top management thinker Roger Martin challenges a classic myth: There’s no such thing as “ex*****on”—only a cascade of strategic choices across every level of the organization.
Most blame “poor ex*****on,” but the real gap lies in the broken chain of choices between top-level direction and ground-level action.
In 2026, believing “strategy doesn’t work” may be the costliest illusion. The truth? It’s not about better plans, but building a system for continuous choices.
👉 Read the full insight here: https://medium.com//insight-2026-strategy-is-useless-is-the-most-costly-illusion-8e4107b6d9e2