01/06/2026
KETER: A Chinese Tire Brand and Global Pioneer in Quality Officially Launches Online
For more than a century, automobiles have continuously reshaped the way people travel.
From a symbol of industrial progress to an indispensable companion in modern life, the automobile carries far more than movement from one place to another. It represents efficiency, freedom, connection, and a broader lifestyle. Alongside this evolution, passenger car tires have also been redefined through generations of technological advancement.
Today, a tire is no longer just a basic component that keeps a vehicle moving. It is closely connected to safety, comfort, handling, and overall driving quality. It supports every smooth start, every braking moment on rainy roads, and every long-distance arrival.
As China’s automotive market enters a more mature and diversified stage, drivers’ expectations for tires are also evolving. They are looking for safer driving experiences, greater comfort, high-quality products, strong value for money, and reliable tire services.
As a Chinese tire brand and global pioneer in quality, KETER arrives with years of accumulated global market experience, an independently designed passenger car product matrix, and a long-term commitment to quality mobility. This is not only the official launch of KETER online, but also an important step in serving Chinese users more closely.
1️⃣ Starting from China, Moving Toward the World
KETER is a tire brand born in China and built for the global market.
Since its establishment in 2009, KETER has remained deeply committed to the tire industry, continuously developing its global product, R&D, supply chain, and service systems. In 2012, KETER launched its self-owned brand, focusing on passenger car tires and truck & bus tire product lines. In 2017, KETER began independent product R&D and gradually built its own design system. In 2019, the Thailand factory went into production, and KETER USA was established, marking a new phase of global expansion. In 2022, KETER Dubai was founded to further strengthen services across the Middle East and Africa.
In June 2025, KETER Tires made a full return to the Greater China market. Guided by the product development concept of “Classic Choice,” KETER continues to refine tire products that meet the needs of different markets.
After years of development, KETER’s partners now span more than 170 countries and regions worldwide, with global sales exceeding 15 million tires. Across different roads, climates, and driving scenarios, KETER products have continued to stand the test of the market.
This global experience has given KETER a deeper understanding: a good tire must not only deliver stable quality, but also truly fit users’ everyday mobility needs.
2️⃣ Built on Years of Experience, Designed for Today
Chinese drivers are becoming more rational and more knowledgeable about their vehicles. They no longer focus only on the tire brand itself, but pay closer attention to real driving experiences:
Is it safer to drive in the rain?
Is the vehicle more stable at high speeds?
Is urban commuting quieter?
Does the tire remain reliable after long-term use?
KETER understands these changing needs.
To meet the diversified demands of passenger car users, KETER has fully upgraded its PCR product line, launching a product matrix that covers HP, UHP, HT, AT, VAN, and other series. From sedans to SUVs, from city roads to outdoor exploration, from family travel to light commercial use, KETER offers more suitable tire choices for different driving scenarios.
Among them, SupraForce focuses on comfortable driving and quiet journeys. EliteForce emphasizes wet performance and handling experience. DuraForce is designed for SUV highway driving and self-driving travel. HyperTrax responds to off-road and outdoor needs with a more dynamic tread design. CrossForce is built for light commercial scenarios, highlighting load-bearing capability and reliability.
3️⃣ Global Quality, Designed for China’s Roads
As a Chinese tire brand and global pioneer in quality, KETER has always believed that quality is not just a slogan. It is a long-term commitment that runs through product development, design, manufacturing, and service.
From distinctive and innovative tread pattern designs to the 2+2+2+2 reinforced carcass structure, from SSBR high-activity solution-polymerized styrene-butadiene rubber to +ECO eco-friendly low rolling resistance compounds, from performance testing to quiet driving performance across the full range, and from B-level noise performance with some products reaching A-level standards to 600AA wear resistance certification, KETER continues to integrate global market experience and product technology into its passenger car tires.
What KETER ultimately delivers to users is not only design and specifications, but also stable companionship, day after day.
A KETER tire must withstand morning and evening city traffic. It must handle wet and slippery roads on rainy days. It must accompany families on daily commutes and support occasional journeys to distant destinations.
This is the “Classic Choice” that KETER stands for.
4️⃣ The Classic Choice Has Arrived Online
From the global market to China’s roads, from offline market return to online platform sales, KETER continues to uphold its development philosophy of Comfortable Driving and Technological Innovation.
Through Douyin E-commerce, JD.com, Tmall, and other major online platforms, KETER will continue to provide more users with stable, reliable, and comfortable tire products and services.
In the future, KETER Tires hopes to make information clearer, choices more transparent, and purchases more reassuring through continuous online platform operations.
KETER Tires
Chinese Tire Brand | Global Pioneer in Quality
Make travel better.
