Podcasts are my workday playlist and curry is my kryptonite. Horton Brand Strategy was founded as a boutique firm run by a knowledgeable business strategist... who also happens to be a talented designer. We provide a strategic process that results in thoughtful design and strategy for entrepreneurs, community builders, and creative professionals. I'm Caitlin Horton. Back when I was the Marketing D
irector of a large gift shop, I began designing ads and direct mail postcards because I knew the visuals affected brand perception, which in turn affected sales. That was the moment when my marketing skill set blended with a natural talent for design. I've done some other cool stuff while growing Horton Brand Strategy. In 2014, I published Memphis Type History: Signs and Stories from Just Around the Corner, with Memphis artist Rebecca Phillips. It’s available on Amazon and in Memphis bookstores and gift shops. In 2016, the project evolved further into a podcast, which I co-host with Rebecca. In 2015 I tackled a new project – helping to launch Studio688, a Memphis coworking space for creative entrepreneurs. I once walked across the stage to receive a Masters degree in French. So I pretty much wear a beret like a boss. I also hold an MBA from the University of Memphis. So I wear a suit like a boss too – although I (thankfully) haven't had to touch one in years! In June 2016, my husband and I moved to Shanghai, China. Most days I’m working from my home office in the former French Concession while you’re asleep. I most enjoy exploring new places, eating everything from cupcakes to curry, and discovering new playlists on Spotify. Work with us to create a strong brand with a clearly defined target market, a business vision that inspires you to get up in the morning, and the visuals to match.
