The Silk Initiative

09/02/2018

Consumerism and entertainment merge.
Chinese consumers seek higher quality experiences.
Tencent bets big that China’s shopping malls can be fashionable again.
“New Retail” seen as the future where lines between online and high-street browsing blur.

Tencent is seeking more avenues for its 980 million WeChat users to shop and spend.

08/02/2018

The mergence of ‘online’ and ‘offline’.
Two terms that are actually becoming far less relevant.

Hong Kong-listed Four Seas Group is in the process of finalising a location for a flagship store in the southern Chinese city of Guangzhou, says partner

07/02/2018

It's back on for British beef in China for the first time in 20 years.
Another example of how competitive the meat market is becoming.

Struggling Theresa May was thrown some much-needed red meat over Brexit trade by Premier Li Keqiang on a trip to China

06/02/2018

The China milk market is saturated but the party is far from over.
US dairy exports to China grew 50% last year.
USDEC trip explores more dairy trade opportunities in 2018.

Cooperation key to maximizing market potential.

01/02/2018

Free webinar: Insights for US food beverage brand expansion in China, the world’s second-largest economy
When: Thursday, February 8th at 11am EST/10am CST/9 am MST/8 am PST
Join your industry colleagues and register today by clicking on the link below!

https://buff.ly/2FxOHIt

01/02/2018

Free webinar: Insights for US food beverage brand expansion in China, the world’s second-largest economy!

When: Thursday, February 8th at 11am EST/10am CST/9 am MST/8 am PST

Discover what Chinese consumers expect from your brand! Sign up here.

Top Must-Knows for Your F&B Brand about 2018 Consumer Trends in China. In 30 minutes, learn what Chinese consumers want in their quest for new and novel food experiences.

30/01/2018

Excited to be invited back as a judge for the FoodBev Media World Food Innovation Awards.

Looking forward to seeing what entrants bring to the table this year!

Deadline Feb 2. Apply at the link.

If you would like to enter, simply select the categories you wish to enter and complete and submit your details in the form to the right.

26/01/2018

We've launched our NEW website!
Let us know what you think.

TSI is committed to our client's success.
Commitment requires constant evolution on our part to be the best insight-led team of food and beverage brand consultants you can find.

On our new website we highlight our new exclusive process and solutions to support brand development in China. We also introduce new team members to you in our US and China offices and highlight many new case studies that have provided real China impact.

An insights-driven brand consultancy giving food & beverage brands the strategic direction they need to understand and prosper in the Chinese market.

26/01/2018

It was only a matter of time before the techies began shaking up China’s F&B industry with big data, and that time is now. Ignore it – and you may be missing a valuable source of consumer feedback.

Here’s an idea for lunch: durian pizza, roasted eel pasta and a cranberry smoothie to wash it all down. It might not sound appealing to

24/01/2018

Adapting your Western brands for China.

Not overlooking China's lower tier cities.

This awareness is becoming common place.

But are you looking into Japan's massive influence enough?

CHONGQING/TOKYO -- Japanese convenience store operators who set up shop in China's coastal cities are broadening their inland footprints in a bid to c

23/01/2018

It’s not all doom and gloom for confectionary.
A strong brand story wins out here.
experienced double-digit growth in China over the last three years.
In spite of the healthier food trends, the future of chocolate in China is bright.
https://buff.ly/2F6npbT

22/01/2018

Fonterra is a fab example of a brand that's taken localizing and adapting for China seriously.

Fonterra has expanded its presence in China, as the company has partnered with Alibaba's Hema supermarket chain to release a new range of fresh milk...