PLTFRM

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PLTFRM

PLTFRM is a brand consultancy agency specialised in digital advertising and E-commerce. Founded in 2012 in Shanghai, PLTFRM is a Sino-French agency.

We mix design strategy, marketing and e-commerce to boost conversions.

22/08/2019

Recently our copywriter made a post about Tangata Manu ceremony on Wines of Chile’s🍷Chinese social media, it reminds us about the Easter Island trip last year with Chinese social media key influencers... what a treasure memory! We hope you’d visit the island, may be joining some scramble for eggs activity too (?) 🇨🇱🇨🇱🇨🇱

12/08/2019

People are bored. Bored of uninspired menu in average restaurants and bored of bunch of footwear brands that look the same. The human brain is complex yet designed to forget, so make three things to discover a hidden edge for your brand:

1. attracts buyer's attention
2. gets in buyer's brain quicker
3. makes them remember you

Uniqueness limits competition. Excellent branding equals effective communication plus good relationship, dare to communicate with distinctive message which travels quicker, then facilitate with good service, you can win over any buyer.

08/08/2019

One vision. One logo. If brands put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money. Wherever we travel in the world, some big brands' identities are still instantly recognisable whilst sending out the message of acceptable. Because they do not wade into foreign territory without thinking about impact of local culture on them. Localisation is the process of adapting a product or content to a specific locale. The goal is to provide a product with the look and feel of having been created for the target market to eliminate or minimise local sensitivities.

07/08/2019

Love is in the air, PLTFRM wish you a happy Chinese Valentine’s Day 🎋💕

七夕

29/07/2019

One thing about frame of branding: people treat brands as they treat people - we expect certain actions and communications out of people we know. It's odd that a property lawyer gives you decorating lecture if you in his/her office to sign an estate contract. Although, choosing a competitive frame of reference can reduce the number of brands competing for attention, as well as support your brand positioning. See what they do? Apple Watch calls itself a watch instead of fitness device, and Coca-cola positions itself as a pop icon instead of soda. Wondering if SpaceX produces ice-creams, would it taste like a metal? 🤔

25/07/2019

In 2002 LVMH sued the famous consulting group Morgan Stanley for having the opinion that Louis Vuitton was now a 'mature brand', which suggested that LV was one step away to the decline phase of a brand. A brand/product is just like a human being - they were born (introduction), grow up (growth), become adults (maturity), and retire (decline). How to dress, speak, behave, etc. are the life topic for us at different stages; so is it for brands. Identify which stage of lifecycle is your brand at, then you'd know how to branding it.

(Illustration courtesy: Kelson)

18/07/2019

Good day🍵 Here’s a loyal clientele base recipe:

In the day of consumers who are always looking for better services and products, a small proportion of first time sales transforms into repeat clients while the repeat ones tend to make bulky and frequent purchases. For businesses, the best way to thrive in the battle of growth is and . Served more than 70 happy clients, at PLTFRM we get you covered

Research+Insight💡
Brand Strategy🤩
Design System☔️
Digital Setup👍🏻
Communication😘
E-commerce💰

08/07/2019

Your branding is more than creating graphics, colours, fonts, logos, and messaging in the beginning. It's everything that represnets your company. Year after year, the customers who stay with your business expect a certain look and feel, which is something that you need to maintain over time. Because with 90 % of buying decision made subconsciously (‘How Consumers Think’ - Gerald Zaltman), that maintaining consistency is key to quickly and emotionally connecting with customers as your business grows.

#每周一话
(Illustration courtesy: Kelson)

05/07/2019

Friday mood is here🙌🏻 We spend more time with our co-workers than with our own families, why not make it a joyful experience? Try these tips and we’d like to hear your story (:

01/07/2019

Branding provides purpose - why you exist, what you believe in, and what you're willing to fight for. When you are facing dilemma or making decision, branding can get you back to why you started in business and what drove you into action. Because branding is the ultimate reason behind your existence and it captures the 'passion' in finding your purpose.

#每周一话
(Illustration courtesy: Kelson)

Address

Suite 406-407-407, Building 1, No. 733 Wanhandu Road
Shanghai
200040

Website

http://pltfrm.cn/

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