朗图rito

朗图rito Empowering Markets, Elevating Lifestyles
25 Years of Brand Expertise｜Brand Consulting & Integrated Design
500+ Successful Projects
Founder: Mr.

Zhifeng Feng
Let’s Connect and Make Things Happen!

RITO Case | LAMPRO - Creating a New Global Vision for the Brand 🔹 LAMPRO, a leading global professional LED display app...
22/11/2024

RITO Case | LAMPRO - Creating a New Global Vision for the Brand

🔹 LAMPRO, a leading global professional LED display application solution provider, is a national high-tech enterprise integrating R&D, design, manufacturing, sales, and service.

RITO has thoroughly refined the brand strategy, merging domestic and international brands to restructure Lampro's brand value, therefore launching a new international first-line brand strategy with a refreshed image. Our creative concept revolves around "opening" perspectives, redesigning the logotype to simplify complexity, emphasizing key icons, and enhancing communication and recognition effectiveness. The brand's primary color scheme features green, charcoal gray, and white, conveying a concise and powerful aesthetic that aligns with LAMPRO’s global image and resonates with the brand tone of “environmental technology.”

RITO offers services including brand creation, brand upgrading, brand image design, film advertising, and brand promotional videos.

RITO Case | ciweiii Brand Reinvention: "Deserving to be Different" RITO offers a full range of services, from brand str...
22/11/2024

RITO Case | ciweiii Brand Reinvention: "Deserving to be Different"

RITO offers a full range of services, from brand strategy and development to visual identity design, for the fashion technology brand ciweiii, aimed at Gen Z. The new brand statement "Deserving to be Different LIVE DIFFERENTLY" highlights personalized customization through embroidery technology, positioning ciweiii as a creative incubation platform for young people and a disruptor in the fashion industry.

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RITO's services include comprehensive brand strategy, image design, brand reinvention, product packaging, business planning, and creative investment.

R+SPACE —— "Going Beyond Private Domains" Shared Space, Facilitating Communication Flow Space in architecture is a conc...
20/11/2024

R+SPACE —— "Going Beyond Private Domains" Shared Space, Facilitating Communication Flow

Space in architecture is a concrete representation of an abstract concept. To demonstrate the idea of shared connectivity in the R+SPACE case, we modified and integrated several initial proposals before deciding to present it through the approach of "going beyond private domains."

The privacy of fixed seating in the office area provides a sense of security, but is this "sense of security" what a creative company needs? Obviously, we prefer to create a slightly open space atmosphere, even with a hint of aggressiveness. Ultimately, we aim to activate more cross-departmental communication within a fixed volume.

RITO Case | Creating a Fully "Core" Brand Image with Super Symbols 🔹FEELM is the world's leading electronic vaporizatio...
20/11/2024

RITO Case | Creating a Fully "Core" Brand Image with Super Symbols

🔹FEELM is the world's leading electronic vaporization technology brand. RITO Langtu has undertaken a comprehensive brand upgrade for FEELM, aiming to design for the future and achieve harmony and balance among people, technology, and nature, thus paving the way for FEELM’s internationalization.
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By centering on FEELM's product characteristics, we have redefined the core values of the FEELM brand: introducing the concept of "ultimate technology + human-centric design," while distilling core values into Sensory Feel, Engine, Exploration, Lifestyle, and Memory, providing a fresh interpretation of the FEELM brand. We utilized FEELM's core technological ceramic chip to create super symbols, giving it a richer identity with diverse value.

Services: Brand renewal, positioning, UI design
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▪️ RITO | 25 yrs in branding | 500+ cases
▫️ Empowering market value, better life. Welcome cooperation!
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RITO Case Study | METEX Solid-State Atomization Technology Brand Revitalization🔵 METEX is a solid-state atomization tech...
05/11/2024

RITO Case Study | METEX Solid-State Atomization Technology Brand Revitalization

🔵 METEX is a solid-state atomization technology brand under SMOORE, the global leader in atomization technology. Positioned as a future-focused strategic brand within the HBN sector, METEX seeks to establish itself as the "Leader in Solid-State Atomization" and develop a new visual identity to support its long-term growth.
In response, RITO crafted the brand philosophy of "Building a platform for solid-state atomization technology that bridges the present and the future, harmonizing the beauty of technology with everyday life." Guided by the brand’s core principle of "Beyond—surpassing tradition, technology, and experience," we developed a distinctive brand symbol that encapsulates METEX’s unique identity.

RITO Services: Brand Strategy Development, Brand Positioning, Brand Identity Design

30/10/2024

RITO Case | Unilumin's 20th Anniversary Brand Global Promotional Video

Unilumin Group's 20th Anniversary BrandPromoVideo Now Available in English! Over the past two decades, Unilumin has driven technological innovation and elevated product quality while deepening industry expertise and expanding its global presence. In collaboration with globalpartners, we provide for a variety of sectors, including commercial tourism, government meetings, stage performances, and educational transportation.

Together, we illuminate hundreds of countries and thousands of cities, delivering the warmth of digital lighting to diverse environments.

#朗图 #朗图设计

Responding to the Urban FabricIn response to the intricate texture and fragmented shapes of Shenzhen, we engage with var...
30/10/2024

Responding to the Urban Fabric

In response to the intricate texture and fragmented shapes of Shenzhen, we engage with various stakeholders, delicate remnants, sensitive environments, and evolving functions, with the goal of creating a “visible and invisible harmony.”

We incorporated Dr. Svetlana Boym's idea of "reflective nostalgia" throughout our research process, choosing a “bare architecture” style. We retained the weathered concrete walls in their original state, with the traces of damage, texts, and drawings revealing a raw and straightforward charm.

Shenzhen · Qianhai ONE SInterior Design: RITO SPACESoft Furnishing Design: Year: 2015Area: 3000 sqmDesign Director: Feng...
29/10/2024

Shenzhen · Qianhai ONE S

Interior Design: RITO SPACE
Soft Furnishing Design:
Year: 2015
Area: 3000 sqm
Design Director: Feng Zhifeng

28/10/2024

To celebrate its 20th anniversary and the Ecological Partnership Conference, Unilumin has unveiled a new lighting strategy. RITO has created the visual identity and global promotional video for this anniversary celebration.

In recent years, RITO has continuously developed branding for leading technology companies going global, including Unilumin Group, the number one in the global LED industry, and its brand LAMPRO; Smoore Group, the leader in global atomization technology, along with its brands FEELM and METEX; as well as SMALLRIG, a pioneer in the global imaging scene industry. RITO helps these Chinese enterprises enhance their international competitive image and seize opportunities in overseas markets.

#朗图

Feng Zhifeng · SENSO COLLECTION 2024 "Rebirth"Rebirth symbolizes the passage of a year, the cycle of everything, and the...
28/10/2024

Feng Zhifeng · SENSO COLLECTION 2024 "Rebirth"

Rebirth symbolizes the passage of a year, the cycle of everything, and the endless flow of life.

The new SENSO furniture series is inspired by "Rebirth," embracing its aesthetic significance and philosophical ideas.

SENSO 拾间x AN · CLUSTER | Partition Screen Door Product: SENSO拾间 | Partition Screen Door Materials: White oak, stainles...
27/10/2024

SENSO 拾间x AN · CLUSTER | Partition Screen Door
Product: SENSO拾间 | Partition Screen Door
Materials: White oak, stainless steel, DuPont paper
Dimensions: 1600*80*2400 (customizable)

This partition screen is expertly crafted from white oak, stainless steel, and DuPont paper, combining modern materials with traditional techniques to present a stylish, custom home aesthetic. The design features smooth, rounded lines that create a gentle visual impact in any space. Thoughtful handling of the thickness lends a lighter appearance to the screen. The joints use a mortise and tenon structure, enhancing both stability and showcasing beautiful craftsmanship in the details. The treatment of the screen’s edges strengthens its structural and layered look, making it both decorative and practical, seamlessly blending into various modern home environments.

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