13/03/2024
“Some of you, no doubt, are selling in the literal sense—convincing existingcustomers and fresh prospects to buy casualty insurance or consulting servicesor homemade pies at a farmers’ market. But all of you are likely spending moretime than you realize selling in a broader sense—pitching colleagues, persuadingfunders, cajoling kids. Like it or not, we’re all in sales now. And most people, upon hearing this, don’t like it much at all.Sales? Blech.... I’m convinced we’ve gotten it wrong...This is a book about sales. But it is unlike any book about sales you have read (orignored) before. That’s because selling in all its dimensions—whether pushingBuicks on a car lot or pitching ideas in a meeting—has changed more in the last ten years than it did over the previous hundred. Most of what we think we understandabout selling is constructed atop a foundation of assumptions that has crumbled. ...By the end of this book, I hope you’ll see the very act of selling in a new light.Selling, I’ve grown to understand, is more urgent, more important, and, in its ownsweet way, more beautiful than we realize. The ability to move others to exchange what they have for what we have is crucial to our survival and our happiness. Ithas helped our species evolve, lifted our living standards, and enhanced our dailylives. The capacity to sell isn’t some unnatural adaptation to the merciless world ofcommerce. It is part of who we are. As you’re about to see, if I’ve moved you to turnthe page, selling is fundamentally human.”~ Daniel H. Pink fromTo Sell Is Human
