McKinsey Costa Rica

24/01/2024

Starting 2024 with a refresher of the key topics and trends we see in the Global Banking Annual Review. This is now available on the McKinsey Podcast which you can listen to via your preferred podcast platform and also here https://mck.co/424LyLF

19/01/2024

20/12/2023

Generative AI is revolutionizing consumer marketing as we know it. Read on to find out:

💡 How consumer organizations are already putting gen AI to innovative use – and seeing significant rewards.

🛠️ The capabilities consumer brands are building to take advantage of gen AI in deeper ways.

⚡ How innovative companies are taking gen AI to the next level by adapting off-the-shelf models for specific tasks.

No matter where you are on your gen AI and marketing journey, there are insights a-plenty here.

From automating processes and powering hyperpersonalization to permanently altering the idea generation process, generative AI is poised to be a catalyst for a new age of marketing capabilities.

16/12/2023

Many organizations embark on large-scale transformations, only to end with frustrated leaders and worse-than-expected long-term results. That doesn't have to be the case. Success is attainable and organizations that excel at implementation tend to outperform their peers financially. What sets these top performers apart? https://mck.co/3RrsVhw

13/12/2023

Do you remember when OpenAI released ChatGPT into the market? It's been a full year since ⬇️

On the first birthday of the fastest-growing app in history, check out these 12 must-reads on gen AI to understand the technology’s developments over the past year and what may lie ahead.

This month marks a year since OpenAI released ChatGPT into the market, taking AI from a futuristic concept, for many, to a daily reality.

09/12/2023

Timeless advice on how to become a better listener 👂

Strong listening skills can make a critical difference in the performance of senior executives, but few are able to cultivate them. Here’s how.

06/12/2023

The State of Fashion: Looking ahead to 2024, the world of fashion will continue to face challenges. Geopolitical, macroeconomics and the climate change will directly impact consumer confidence and spending in major fashion markets. However, there are also exciting opportunities that can tap into new potential: GenAI and the tourism industry, which is regaining momentum, are a bright spot for the fashion year 2024.

For more insights on the "State of Fashion 2024" read the report:

McKinsey’s State of Fashion report offers the best of our research and insights into the fashion industry. Explore the findings from our latest 2024 report.

02/12/2023

When it comes to implementing large-scale organizational change, the most successful organizations commit themselves fully to the effort from start to finish and focus on these three areas. Learn more: https://mck.co/3T0hAX0

29/11/2023

What will generative AI mean for products, services and marketing?

Tey Bannerman, a McKinsey partner based in London, believes gen AI will allow us to move away from generic advertising and content where everyone sees the same thing and into a world where content and advertising is uniquely tailored to an individual.

We spoke to our QuantumBlack, AI by McKinsey leaders in Europe on the most promising opportunities, the key challenges, and the biggest questions about what lies ahead for generative AI innovation in Europe.

Hear what they had to say:

Explore the ways in which Europe’s unique blend of cultures, robust regulatory environment, and exceptional talent pool are converging to unleash the full potential of generative AI—a force poised to reshape the region’s industries, redefine its societal norms, and establish Europe as a global...

18/11/2023

When it comes to implementing large-scale organizational change, the most successful organizations commit themselves fully to the effort from start to finish and focus on these three areas. Learn more: https://mck.co/49rDhVq

15/11/2023

Many organizations embark on large-scale transformations, only to end with frustrated leaders and worse-than-expected long-term results. That doesn't have to be the case. Success is attainable and organizations that excel at implementation tend to outperform their peers financially. What sets these top performers apart? https://mck.co/3FKv6pR 🎧

11/11/2023

To create and sustain high performance, private equity sponsors must make cultivating distinctive PE CEOs a priority.

In our latest Inside the Strategy Room episode, we discuss how to do that: https://mck.co/40onNh1