Cosmic Realty Marketing Agency

Name: Cosmic Realty Marketing Agency
Address: Belgrade, CS
Telephone: +77059055483

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Cosmic Realty Marketing Agency

Winning customers for real estate agencies and developers

Winning customers
for real estate agencies
and developers
We know that many companies use intermediate metrics such as: website conversion, ads CTP, some of them go a bit further and include a lead cost. In fact, if one takes the cost of a lead and does not match it up with the earned profit, they may often get the wrong conclusions. Therefore we only use the data on the profit earned
by each channel and ad, thus, you get more money at lower cost.

05/09/2025

TOP 5 main mistakes of managers when selling real estate
estate

19/12/2023

How to attract clients in real estate with lead magnets?
Part 3: 10 real estate lead magnet examples

We've put together 10 cards with examples of what real estate lead magnets can be. Save and put it into practice!

✅ Submit your request: https://goo.su/QCpCb

19/12/2023

How to gather a base of leads in real estate with lead magnets

Part 2: How to make a good lead magnet?

We share step-by-step instructions on how to create an attractive lead magnet.

1. Look for ideas
Analyze the needs and interests of your target audience. Check the Wordstat for popular queries on your subject, monitor your competitors, ask your sales team about the primary customer concerns, their needs and fears.

2. Choose the format
"After collecting the topics, consider the most suitable format for presenting them. In the upcoming post, we will provide real estate industry examples."

3. Think about the structure
A lead magnet should have a clear structure: a catchy headline, an introduction, clear content, a paragraph about yourself, and a conclusion.

4. Gather information and compose the text
You can take information from open sources, but it is better to contact experts in your company - that would make it more valuable, unique and attractive.

5. Choose the attractive design
It is important that the visual design of your lead magnet is at a high level. Present the numbers in the form of infographics and add eye-catching images. Incorporate your brand identity if you have one. Consider collaborating with a designer or utilizing pre-made templates, such as those available on Canva.

6. Post it
Publish the finished content on your website or social networks.

What should an effective lead magnet be?
- Addressing a significant client issue, delivering maximum value to your ideal customer.
- Easily understood and straightforward;
- Specific, answering one single topic;
- Unique and based on your personal expertise.

✅ Submit your request: https://goo.su/VKmU

23/11/2023

How to gather a base of leads in real estate with lead magnets

Part 1: What is a lead magnet?

Lead magnet is a marketing tool that serves as a motivator for potential clients to leave their contact details. It's the first step of the sales funnel, where you gather the actual base and use it for further actions: sending out warming messages, inviting your leads to social media, etc. Let's take a look at what a lead magnet is in this post. Next, we'll guide you on key considerations when creating a lead magnet, and then we'll share cards with real estate lead magnet examples.

What is a lead magnet

Lead magnet is an offer to get a free info product, consultation, webinar, newsletter, discount, access to a service or something else in exchange for contact details: email, phone number, messenger. Here's a simple example: a client visits a real estate agency's website and sees a pop-up with an offer to download a free catalog of the best properties from developers in 2023 in exchange for an email address.

With a lead magnet you:
- Collect contact information of potential clients and build a base;
- Grab your audience's attention and build initial brand rapport;
- Show your expertise;
- Guide the lead further down the sales funnel you've built.

The collected base is full of cold leads that need to be warmed up. Therefore, it is worth thinking in advance how you will work with the collected contacts further. For example, the next step can be an email where you tell them about the services you offer and invite them to sign up for your social media. It is important to build the entire sales funnel that will initially lead to the first goal - a call with an already interested and loyal customer, and later - to a sale.

A lead magnet should not be an advertising material. Your goal is to bring real value to your potential customer, to solve their mini-problem, to develop a positive association with your brand.

✅ Submit your request: https://goo.su/28xiRp

21/11/2023

How to recruit real estate sales managers? Part 2

The beginning of the article is in the previous post.

How to conduct an interview?
Typically, there are two parts of an interview with candidates: first with a recruiter, then with a sales manager. The recruiter evaluates the overall qualities, the way the person thinks, their confidence and their skill to articulate thoughts coherently. The interview with the head of the sales department is more specific and includes discussing the nuances of the company’s work. This is where we discuss the numbers and the motivation system. We highly recommend including case-solving (when the candidate is given a situation and asked how they would act) and a role-playing game (the candidate is offered to play the role of a salesman).

Our recommendations
- The most revealing moments in the selection process are the case-solving and the role play. Here you can evaluate the level of communication of a potential employee, their ability not only to speak, but also to listen and offer relevant solutions.
- Construct the conversation in a manner where the candidate does most of the talking, rather than you.
- Do not inflate the salary expectations. A candidate will be disappointed if they don't get the amount they were hoping for in the first few months.
- Before posting a vacancy, analyze your competitors' vacancies and candidates' CVs. This will help you make a unique job description and offer something new and attractive to candidates.
- Cultivate the company's brand. Remember that it is important not only for potential and current clients, but also for candidates.
- Prepare all the important information that may be interesting to your candidate in advance: the average number of leads, what CRM-system you use, etc. Remember all the advantages of working in the company: a convenient schedule, a cool office, the possibility of remote work, etc.

One of the services we offer is hiring staff for your business. You can contact us, and we will find office or remote employees for you.

✅ Submit your request:

FB https://goo.su/5P4Ai

27/10/2023

How to recruit real estate sales managers?

The sales department is an important part of a real estate agency or developer. It is not enough to generate leads and warm them up, you need a person who will guide the client through all stages of the sales process and successfully close the deal. We would like to share our recommendations on how to choose high-performing salespeople.

What is the role of the sales team?
Sales managers are the engine of the company. They are the breadwinners who generate money for the business by their time, communication and persuasion skills. They are the people who find the approach to a person and turn a potential client into an active one.

What qualities and skills does a salesperson need?
An employee should easily get in touch with different people, be able to express thoughts in a competent and structured way and know how to manage emotions: restrain negativity and show sincere interest and empathy. But most importantly, they must engage clients and inspire them to make a purchase.

Does your salesperson need sales experience and real estate knowledge?
This is a controversial question and the answer will depend on each specific situation. If you are involved in the mass segment of real estate, you can hire people without experience, train them from scratch and teach them to work as per your regulations. Sometimes it is easier than retraining. Besides, experienced candidates may have inflated expectations regarding income and the number of leads. If you are dealing with luxury real estate - pay attention to the experience of building communication with a credit worthy audience with their nuances.

What kind of personality should a salesperson have?
You do not need a certain type. Everyone is different, with their own strengths and weaknesses. For example, there are employees who can engage clients by analytics and there are those who captivate customers by storytelling and charisma. The main thing is that a person should be a natural-born hunter and strive to get results from their work.

To be continued in the next post.

✅ Submit your request: https://goo.su/i5Vje

25/10/2023

Attracting clients for real estate agencies and developers

Cosmic Realty is a team of experts in real estate marketing. We offer effective strategies to attract target leads and warm up your audience with content marketing. We accommodate the customer flow for any type of real estate: new-build, secondary, commercial, suburban and foreign estate.
Within 8 years we have been working with 400+ clients from different countries from Cyprus to the UAE.

Our agency provides the most relevant services:
- Integrated marketing (lead generation, landing pages, warming message chains, CRM and end-to-end analytics, sales funnel and more);
- SMM and media publications including content planning, article and post creation, publication design, video editing, and customized advertising;
- Engaging customers through events (webinars, online marathons, fairs, bus tours);
- Turnkey webinar development (webinar matrix, program, presentation, setup and testing);
- Development of landing pages and presentations;
- Staff recruitment.

We are sure that we will find the best solution and create a great customer flow for your business.

✅ Submit your request: https://goo.su/r8NSh

07/09/2023

Guidelines for creating an effective landing page

It is not enough to make a cool creative and set up advertising to get quality leads. A crucial link in this chain is the page where the link in the advertisement will lead.

We have proven templates for landings, quizzes, one-screens, and other landing pages. We've tested all the elements and derived a formula for an effective landing page. In this post, we share tips for creating a real estate agency landing page.

1. The first screen should include the title and UTP:
- Outlining the minimum price of objects;
- Mentioning the possibility of installments;
- Showing the return on investment.
It is important to include a capture form — selection of real estate by parameters.

2. The second screen describes your advantages:
- Extensive experience.
- Proven developers.
- Free services — the client has nothing to lose, but only gains a reliable assistant.
- Assistance in obtaining a residence permit and transaction support — no need to deal with complicated procedures.
- Emphasizing the interest-free installments once again — no need to invest a large sum at the beginning.

3. After that we show the most interesting offers in different price segments to cover different audiences — from budget apartments for $129,000 to luxury homes for $2 million.

4. We include a quiz for individual selection of real estate in accordance with the preferences of buyers.

5. We add another capture form with a lucrative offer to significantly cut down on the budget.

6. We give a detailed description of the payment methods and installment payment schedule - an opportunity to find the most convenient option to pay for the property.

7. We mention that there is a catalog with a database of the best properties in order to get buyer contacts in exchange for this catalog.

8. We show the company's brokers. This section builds trust and shows that there are real people on the other side of the screen.

✅ Submit your request: https://goo.su/ZE6eOzm

04/09/2023

Why do we recommend against buying leads?

We met many clients who came to us for integrated marketing after they had wasted their budget on buying leads. Unfortunately, there are a lot of dishonest sellers on the market who sell a cat in the bag pretending to be working requests. And here's why:

- Unknown lead source. Let's say there is an offer with inflated expectations — "Apartment in the city center for $20 million".
- It's not clear when the leads were generated. It may have already been 3 weeks since the application was sent.
- You can't be sure that the leads were sold only to you and not to 5 other agencies.
- There is a possibility of encountering fraud.

There is a purchase of leads with a callback. It is a good way to minimize untargeted requests, but you should understand that scripts in call centers are set up to get the required answers from the client.

Our company also has a service for buying leads, but we are trying to persuade our customers that it is not the best idea if they have enough budget to order complex marketing.

In terms of lead selling, we provide real fresh leads. But unfortunately, this is no guarantee of success. When it comes to buying leads - you won't know what kind of offer was used. There is no flexibility and customization in lead buying, it's essentially a standardized type of service.

We recommend setting up integrated marketing and developing your brand by SMM and PR. This will allow you to control the offerers, landing pages, creatives, and customizations, and build off your competitors. You segment the CA and make targeted offers.

In the case of integrated marketing, you act on behalf of the brand and add an extra warm-up by:
- setting up a series of warming emails or messages;
- creating links between landing pages and content marketing — Telegram channel and social networks;
- conducting free webinars or live broadcasts.
All these points boost your audience loyalty.

Cheaper doesn't always mean better. Don't chase the number of leads, but strive to get quality leads.

✅ Submit your request: https://goo.su/dRwc8y0

01/09/2023

Guidelines for creating an effective promotional post

We have made instructions on how to create an effective advertising post for real estate promotion.

The First Phrase
The first phrase has to attract the attention of the audience so that they read the entire post.
Try different options:

🔹Questions — Outline the demand of the target audience
🔹Facts and figures
🔹Captivating phrases.

Main body
- Fit the information into 1-2 small paragraphs.
- Talk about the value of your page to the reader, and reveal what makes it unique.
- Demonstrate expertise with practical information, figures, and real-life examples.

Links to posts
We have tested different texts and realized that the best-performing advertising posts in real estate are the ones where specific objects are given as an example.
In addition to objects, you can make a selection of top posts.

Conclusion
Include a call to action at the end of your post.

Save the instructions!

✅ Submit your request: https://goo.su/NwDP

Address

Belgrade

Telephone

+77059055483

Website

https://www.cosmicrealty.agency/

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