Due to extremely competitive markets a lot of new product launches fail within a year. Most of the time traditional marketing tests provide inaccurate results and they usually ran on a restricted scale. That’s how the products and services are becoming less and less effective in reaching consumers. By using knowledge of neuroscience and powerful innovative technology Brain propaganda offers the mo
st accurate consumer insights. This powerful software solution is used to monitor and record reactions to printed campaigns, tv and radio commercials, museum exhibitions and all other fields where user experience is relevant. It reveals brain waves and gives the information about emotional engagement, positive and negative feelings. Experts monitor the factors influencing the brain activity, consumers’ physiological state or the decision making process. These informations are crucial for understanding better products or services and to identify the points which should be developed or improved.
