Brain Propaganda

10/07/2020

Stories play a fundamental role in human culture. They provide a mechanism for sharing cultural identity, imparting knowledge, revealing beliefs, reinforcing social bonds and providing entertainment that is central to all human societies. Here we investigated the extent to which the delivery medium....

29/05/2020

https://alleninstitute.org/what-we-do/brain-science/news-press/articles/data-stories-what-our-heartbeats-reveal-about-our-brains

The human brain pulses every time the heart beats. Scientists have used that tiny jiggle to reveal new insights about our neurons. 

15/01/2020

Un dialogo con il neuroscienziato Joseph LeDoux.

08/01/2020

26/12/2019

https://www.manufacturing.net/industry40/blog/13250831/eye-trackingthe-missing-link-between-man-and-machine?fbclid=IwAR2s8O2xI5FjhbHyMDZjWPC_sOle65XF3SZL3Cckr3En8v6MBrSnGWHymWc

The beauty of eye tracking allows us to see where an individual is looking, giving us unparalleled insight into their cognitive processes.

24/12/2019

https://www.nngroup.com/articles/pinball-pattern-search-behavior/?

Because today’s search-results pages have many possible complex layouts, users don’t always process search results sequentially. They distribute their attention more variably across the page than in the past.

22/04/2019

https://phys.org/news/2019-03-people-embrace.html

Studies have shown women are more risk-averse than men, more likely to opt for the smaller sure thing than gamble on an all-or-nothing proposition, a trait experts say could help to explain the persistent wage gap between men and women.

22/03/2019

Are scent memories important? Do you think manufacturers of scented products are concerned with memory and emotion when it comes to marketing? You would be s...

05/03/2019

https://vrscout.com/news/kelloggs-accenture-vr-eye-tracking/ #

Share TweetKellogg’s see’s 18% bump in sales through VR marketing research. The next time you’re shopping looking at items neatly stacked on shelves in every aisle – some high, some low, some with promotional signage – take note that where supermarket employees place these products isn’t...

15/01/2019

https://brain.ieee.org/newsletter/2018-issue-2/viva-las-vegas-insights-from-the-int-conference-on-consumer-electronics-and-ces-2018/

STUDENT CORNERAnya Stetsenko, N. Nan Chu The IEEE Brain Initiative kick-started the Brain Data Bank (BDB) Challenges and Competitions at the Pavlov Institute of Physiology, St. Petersburg, Russia, on June 26 & 27, 2017. Anya Stetsenko was one of the first participants, on the winning group, Team 1.1...

09/01/2019

https://replicationindex.wordpress.com/2019/01/08/psychologists-p-values/

Psychology is in a crisis. The crisis is ongoing and at least 60 years old (Sterling, 1959). Since 2011, psychologists are increasingly becoming aware that there is a crisis, and there are some sig…

20/12/2018

Unlock è un progetto di spin off di IIT che mira a soddisfare i bisogni di comunicazione e interazione sociale di persone gravemente paralizzate come i malati di Sla. Intervista alla ricercatrice Lucia Schiatti