Etourism Consulting

29/08/2021

AB TEST RESULTS: A website text with an 18 px font size, instead of 12 px, resulted in 32.68% more clicks on the BOOK NOW button.

What are you waiting for? Go and increase the body font size on your hotel website!
Source: https://vwo.com/

21/05/2021

You’re probably thinking “our guests”⁣
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Unfortunately, just trying to attract anyone with a credit card isn’t going to get you great results.⁣
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With the mass amounts of content and information on the Internet, travelers want to see the content that speaks directly to them!⁣
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To get attention, you need to find your ideal target audience for your hotel and create content just for them.⁣
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When you focus your content, you’re making deeper connections.⁣

20/05/2021

HOW TO CREATE A HOTEL DIGITAL MARKETING STRATEGY?

Without a clear strategy, hotel digital marketing is doomed to poor results with higher budget spending. A simple system will save money and increase the efficiency of digital marketing activities.

The hotel’s digital marketing strategy is the framework for all marketing activities. It will save money and increase the efficiency of digital marketing activities.

21/04/2021

Don’t crash! Listen to the numbers and learn to apply your strategy accordingly. Open your eyes to data and you’ll go far with your !

06/10/2020

How to increase blog traffic on your or website?

- PART 1 -

Write about topics people are searching for!

It can be tempting to write about whatever excites you or what you might think will be interesting to your audience. But in the digital marketing world guessing is a huge no-no.

You might think that covering the latest industry topics or breaking news is a great idea, but these types of posts have short shelf lives.

The solution? Write about evergreen topics that people search for. Usually, those are questions about your destination: how to get there, public transportation, known and hidden attractions, the best places to stay and eat, how to choose souvenirs, etc.

For as long as your article ranks in Google for relevant search queries, you’ll receive consistent, passive organic search traffic.

Now, how do you find these topics? The easiest way to start is to type a relevant keyword into Google and look at the suggested ideas.

But to find out the search volume for each keyword you need to use tools like SemRush, Ahrefs, or Google Keyword Planner.

Look through the list of ideas and pick out those that are relevant for your blog.

27/09/2020

FREE CONSULTING SESSIONS FOR and community in the next 3 days! ⬇

Today we celebrate but with mixed feelings and hope that brighter days will come soon. 🙏☀

Every year, on this day, I try to give something valuable to the tourism community. So, this year, regarding the situation, I decided to give what I believe will be the most valuable:

FREE 15 minutes consultations with me and Etourism Consulting team, in which we will answer all your questions, tell you where and how to improve, give tips and provide as much value as possible, regarding the digital marketing aspects of your specific tourism business.

To apply you need to fill out this questionnaire https://forms.gle/L7j9Mtnzs4RumKbK7 and meet the following conditions:

1. You are engaged in tourism, hospitality, or related business
2. You have your own website and at least a Facebook or Instagram page
3. You want to hit more sales through digital channels and you are ready to invest your time and money in digital marketing.

Before the session, we will get all the needed information from you so we can be able to deliver only a pure value during those 15 minutes without spending time on general questions and answers.

22/02/2020

Visiting our clients today at Belgrade Tourism Fair :)

19/02/2020

Your hotel is probably not located in the middle of a desert. More likely you’re surrounded by other tourism businesses and attractions.

Whether that be restaurants, local tour providers, or car rentals, you need to get to know your neighbors. Making friends with the local business owners is a great way to build partnerships and co-promote each other, especially if you’re marketing a boutique hotel rather than a chain.

For instance, you could partner with a popular winery and run a contest where the winner gets a free wine tour and wine tasting along with a discounted stay at your hotel. Building these relationships will lead to easy, effective, and affordable marketing that will definitely increase your booking rates.

06/02/2020

We have analyzed more than 400 travel websites and these are the most common mistakes!

Make sure to avoid them! :)

We have analyzed more than 400 travel websites and these are the most common mistakes! Last year we had an action within the Etourism Consulting agency and we presented a free website analysis to all the interested tourism industry stakeholders – hoteliers, tour operators, travel agents, destinati...

06/02/2020

Run a hotel? Get more DIRECT BOOKINGS with these content marketing tips!

Hotel content marketing focuses on creating relevant content to attract potential guests, satisfy their needs and get more direct bookings.

Hotel content marketing focuses on creating relevant content to attract potential guests, satisfy their needs and get more direct bookings. Imagine this situation… Mark wants to book seven days for his family at Aspen, Colorado in July. However, Mark is not sure whether Aspen can be interesting fo...