Factory 39

Factory 39 We engineer brands & digital products to drive business growth

Brand Strategy | Software Development

28/07/2026

SiGMA Group Rebranding Testimonial🤝🏻

Eman Pulis, CEO of SiGMA, the world’s premier iGaming events company, sits down to share the story of their rebrand with Factory39.

From redefining brand identity to strategically repositioning SiGMA as the authority in iGaming, this is a look inside the collaboration that reshaped one of the industry’s most recognisable names.

👉🏻Watch the full testimonial and head to our website for the complete case study.

16/07/2026

Hamworthy. A century-old name in marine water and waste, relaunched as an independent brand following Wärtsilä's divestment to Solix Group.

Our role: to take a heritage that had lived inside someone else's master brand and give it back its own shape.

The work spanned every layer, brand strategy and positioning, messaging, a new visual identity system, comprehensive guidelines, and a website designed and built on Webflow. Every decision made in service of one thing: an independent brand with its own foundation, its own voice, and its own claim on the market it serves.
Not a repackage. A relaunch.

Protecting tomorrow by treating today.

We are sooooooooo into branding, software and all things AI🤩👉🏼Okay fine…mainly also into food, beers, dogs & long weeken...
19/06/2026

We are sooooooooo into branding, software and all things AI🤩

👉🏼Okay fine…mainly also into food, beers, dogs & long weekends.

Tomorrow, Martin takes the stage at iFX EXPO International!👉🏼The session: Personal Branding: Your Platform Is a Commodit...
16/06/2026

Tomorrow, Martin takes the stage at iFX EXPO International!

👉🏼The session: Personal Branding: Your Platform Is a Commodity. You Don't Have to Be.

When every broker, platform and provider starts to sound the same, your personal brand becomes the only thing that sets you apart. Martin Zarian and Ari J. Gutman get into the line between building real authority and chasing influence, why getting it wrong costs you credibility, and why getting it right moves your career, reputation and business forward.

📍 Mastery Hub, City of Dreams
🗓 17/06 | 14:30 – 15:30

Find us there.

08/06/2026

It’s almost showtime😎🤝🏼

Fu**up Nights Nicosia is tomorrow!

Real stories, real lessons, zero corporate energy. Just honest conversations about failure and the wins that came after🤩

📍 Amano, Nicosia
📆 June 9
⏰ 19:00

See you all there!💥

📍iFX EXPO International 2026 is coming to Limassol, and we'll be there.The world's leading online trading event series l...
03/06/2026

📍iFX EXPO International 2026 is coming to Limassol, and we'll be there.

The world's leading online trading event series lands at the City of Dreams Mediterranean from 16–18 June, bringing together 100,000+ professionals in online trading, fintech and financial services from over 120 countries🌍

Three days of deal-making, big ideas, and the people building the future of fintech under one roof.

Martin Zarian will be on stage, if you're attending, come say hello👋🏼

🗓️16–18 June 2026
📌City of Dreams Mediterranean, Limassol

29/05/2026

A logo.
A colour palette.
Typography.
A tagline.

Individually? Just pieces.

Together? That’s where the fun begins. ✨

A quick look at some of the core elements behind the refreshed MUSKITA brand identity. 👀

Research, references, ideas… and probably one tab we forgot why we opened 👀Organised chaos. We call it working.It’s all ...
25/05/2026

Research, references, ideas… and probably one tab we forgot why we opened 👀
Organised chaos. We call it working.

It’s all part of the process… trust us. 🤝

Your marketing is f*cked☠️Harsh? Maybe. But the numbers don't lie:→ CAC is up 222% in 8 years→ 69% of Google searches en...
21/05/2026

Your marketing is f*cked☠️

Harsh? Maybe. But the numbers don't lie:
→ CAC is up 222% in 8 years
→ 69% of Google searches end without a click (93% with AI Mode)
→ Your customers aren't clicking your ads, they're asking ChatGPT
→ 95% of your customers are NOT in the market today

And yet you're still spending 100% of your budget chasing the 5% who were going to buy anyway🫠

Here's the kicker: even 77% of Apple users don't think Apple is "meaningfully different" from the alternatives. So if the most valuable company on earth can't win on differentiation, what chance does your brand have?
😵Spoiler: a massive one. But not the way your strategy deck thinks.

👉🏼On 28/05, Martin Zarian takes The Dome Main Stage at i-Con CY to torch the marketing playbook you've been running since 2018, and hand you the one that actually works in 2026.

The same playbook KitKat has run for 69 years.
Nike for 38.
Bet365 for 16.

You have a better product. They have a better brand. Who wins?
Come find out. Or don't, your competitors will👀

📍 The Dome Main Stage, City of Dreams
🗓 28/05 · 🕒 15:45-16:15

We’ve seen this trend used to call things out…We thought we’d use it to say something else.To our clients, old, new, an...
08/05/2026

We’ve seen this trend used to call things out…
We thought we’d use it to say something else.
To our clients, old, new, and future - we appreciate you. A lot. 🤝

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