19/11/2022
Hello.
We have already talked a lot about the element of synergy as part of our strategy. As a company, we are interested not only in the linear growth of our traditional, or, as we often call it, “gold” business, but in finding a NEW synergistic effect with other businesses that could give our entire ecosystem a rocket acceleration.Synergy... one enhances the other and creates a new level of efficiency for the entire business.
This idea is easily described by the metaphor:
“The whole is greater than the sum of its parts.”
If one looks at the synergy from the point of view of a modern phone, the benefits and effects become obvious. After all, none of you need a modern telephone with which you can only make a call, right? If we recall the example of supermarkets, then today in such a store you can not only buy milk, a toy for a child, an electronic device, a book, but you can also get a dry cleaning service, a hairdresser service, a cinema, etc.
This is, albeit a primitive, but indicative synergy effect. And the search for synergy five years ago led us to the idea of a business ecosystem. At the very beginning, our ecosystem was built as a group of independently operating companies of our holding that provide our clients with complex and interconnected solutions
Indeed, over the past three years, we have coped with the main market challenges. Namely, adherence to new requirements of international regulators, AML/KYC compliance, speed of operations, expansion of the scope of activities in promising markets and so on.
1. Decentralization in asset storage.
2. Transition to digital coins of the protocol.
3. Placing our clients and Partners at the core of all our new developments of the GOLD CONVERGENCE protocol.
In our opinion, the last point for us was the highlight: we have been moving towards this for at least the last three years. In a matter of months, all three of these things combined have resulted in our new protocol actually becoming a structure for multi-stakeholder interaction of Partners within the framework of this decentralized solution.
We can see this by the record rates of operations in the protocol, it’s simply incredible! What makes our ecosystem so powerful is its ability to create value through cooperation and interaction of a huge number of participants. Our new technological solutions in the protocol do not have geographic boundaries, they are reliable, have high speed and ease of use.
The idea of an ecosystem itself is not new; it came to the business world from biology.
In the natural world, an ecosystem is a community of different organisms, such as plants and animals, that survive in a common environment. All organisms in an ecosystem are interconnected with each other. And in a healthy, thriving ecosystem, most of these relations are mutually beneficial. The Business Ecosystem is built on the idea of interconnection between the various elements of this system.
Interaction and integration between different products allow them to “communicate” with each other, exchange data and manage processes in many directions simultaneously. We would like to demonstrate to you the interconnection between the new and old elements of our business, show you the scheme of strategic formation of business, the company’s new elements and products.