Integration Marketing & Communications

14/12/2018

In 2018, Integration is again donating to Action Against Hunger. Why?

There are tragedies that don't make the headlines.Over 1 billion people - most of them children - are going hungry right now.

25/06/2018

Touchpoints ROI Tracker, a Publicis Media tool that utilizes the MCA® measurement system to develop, announces research to confirm that internet users are switching to mobile devices at a drastic rate. “Mobile advertising will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017”, according to the latest advertising expenditure forecasts. Applying the MCA, this study also assesses the power of key touchpoints at driving recall amongst potential customers.

Brands must reassess customer acquisition as they shift to mobile Mobile advertising will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017, according to Zenith’s Advertising Expenditure Forecasts, published today. Expenditure on mobile advertising will total US$18...

19/06/2018

Davy Verhulst, senior director at Alvarez & Marsal, shares his insights on how to allocate your budget wisely within the Pharmaceutical industry using Market ContactAudit (MCA®)

Click here to read our full A&M InsightsThe pharmaceutical industry knows it has to re-shape its marketing to meet changing customer needs, increasingly restricted access to prescribers and growing financial pressures. The traditional model doesn’t fly anymore. Pharma marketing needs to move from ...

05/02/2015

What they had to say... made our day!

Clients' testimonials

28/11/2014

"... I hope you will find it interesting, I hope you will find it inspiring."

- Oscar Jamhouri
www.integration-imc.com/20/

25/11/2014

25/11/2014

Join the 20 years celebration!
http://www.integration-imc.com