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Free the Digital

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Business & Brand Strategy, Visual Identity & Web Design services for purpose-driven solopreneurs and small teams in the service industries.
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20/10/2026

Some projects are special because of the work you do. Others are special long before you ever get to work on them. 🧡

The Scientific Calendar, created by .ro every year since 2010, is one of those projects.

Every year, a team of volunteers selects 365 discoveries, inventions, and remarkable moments from the history of science, one for each day.

The calendar is then printed in over 10,000 copies and distributed for free to schools across Romania, helping bring science closer to children.

I've been financially supporting this initiative for years, so getting to contribute to the 2027 edition through Free the Digital made it even more meaningful.

We developed the story and visual concept around this year's theme, "Mathematics and Its Applications in Everyday Life" which Jeni then brought to life through design.

And now we need your help to bring this calendar into even more classrooms! ❤️

ASUR's crowdfunding campaign is live, and every contribution helps make science more accessible to the next generation.

You can support the project through the link in our bio.

If you donate as little as 50 lei (10 eur), the calendar gets printed in 25 copies and sent to a classroom in Romania.

You can choose the school and classroom or let ASUR choose one for you. 😊

And if donating isn't an option, sharing this post helps too!

A big thank you to the ASUR team for trusting us with a project so close to our hearts! ✨

29/09/2026

Groundbreaking. Revolutionary. And a tad humbling. 👀

On Friday, I met a friend and we had a great conversation about behavioral economics, decision-making… and apparently also about one of my recurring problems:

I really like to teach. Like, REALLY.

So much, in fact, that sometimes I forget to just… say the obvious thing. 😅

Which reminded me of another friend who told me, during one of the previous editions of Beyond Pretty Logos, to stop being subtle and simply TELL people I was running a webinar.

So here I am, practicing that radical clarity:

👉 I'm running an updated version of my free webinar, Beyond Pretty Logos.

It's happening tomorrow, September 30th, at 6 pm Prague time.

Comment CLARITY, and I'll send you the details.

And if you know an established founder currently muttering:

"Something needs to change. I just don’t know what."
.. please send this to them.

They are exactly who I created this for. 🤗

29/09/2026

One of the quietest brand problems isn’t bad design, bad copy or bad strategy.

I prefer to think of it as a collection of perfectly reasonable decisions that no longer point in the same direction.

While YOU know why each decision was made, YOUR AUDIENCE doesn’t get the backstory, the context or the logic behind it.

Some people may take the time to piece it all together.

Most won’t.

They’ll simply experience what’s in front of them, in the moment they encounter it.

And if the different pieces are telling slightly different stories, the whole business can start feeling harder to understand than it should.

If you’ve been improving individual pieces but that feeling still hasn’t gone away, this is one of the patterns we’ll unpack in our upcoming free webinar: Beyond Pretty Logos tomorrow, on September 30.

It’s for established founders whose businesses have evolved beyond the brands around them.

We’ll look at why your website, messaging and visual identity can start feeling out of sync, and what to understand before you invest again.

So you can stop tweaking individual pieces and get clearer on what actually needs your attention first.

🔗 Register at the link in bio.

28/09/2026

For a long time, having 22 services in an agency of four felt like proof that we were capable, flexible and useful.

In reality, it also meant we had a lot of perfectly reasonable things competing for our time, energy and attention.

The shift came when, after another networking event where I took too long to explain what we do, I stopped asking myself, “What can we do to keep this going?” and started asking, “What deserves to belong in the business we’re building?”

That distinction changed a lot.

Because clarity is, more than anything else, about creating better criteria for the decisions you already have to make, so every good idea doesn’t automatically become yet another priority.

And I think this matters just as much when you’re looking at your brand.

Your website could be improved.
Your messaging could be sharper.
Your offers could evolve.
Your visual identity could change.

But that doesn’t mean all of them deserve your attention now.

Sometimes the most useful strategic decision is simply knowing what matters first, what can wait, and what you can leave alone.

That’s one of the ideas we’ll work through our free Wednesday webinar, Beyond Pretty Logos.

Happening on September 30

🔗 Register via the link in bio.

24/09/2026

Just like an old pair of jeans, our brands can stop fitting after a while.

When we created our businesses and we started shaping our brands around them, the strategies we chose were most likely right.

Our websites were good enough.

The visual identity was fitting.

For those times at least. :)

But as we grow and our businesses change, our brands may no longer fit.

In our studio, we always encourage our clients to ask better questions to get better answers.

So if you're at a turning point in your business, instead of asking: ”What did we get wrong about our brand?”,

try asking “What parts of our brand have we outgrown?”

That’s one of the ideas we’ll explore in our upcoming free webinar:

Beyond Pretty Logos - When Your Business Moved On, but Your Brand Didn’t

📆 Happening on September 30th.

🔗 Register at the link in bio

21/09/2026

Sometimes the most visible problem is only the symptom.

That applies to back pain, apparently. 👀

And to branding. 😅

If your business has evolved but something in your brand no longer feels quite right, my upcoming webinar is about figuring out what’s actually out of sync before you start fixing things.

Details at the link in bio or comment CLARITY and I’ll send you everything :)

08/09/2026

Just two girls here, wondering why anyone would waste more money on treating the symptoms rather than preventing the cause. 🤷‍♀️🫠

19/08/2026

I explained this yesterday. And today again. 😅

One of my favorite ways of explaining strategic branding is this:

👉 Building a brand is a lot like building a house. 👈

Before you choose the wallpaper, the furniture or the very specific shade of sage green for the kitchen, you need a foundation strong enough to hold the whole thing up.

In branding...
that foundation is your brand strategy.

It helps you decide what you want to stand for, who you want to reach, what you want to be known for, and what associations you want to build in people's minds.

Brand design comes later.

The logo, colors, typography, imagery and overall look and feel are incredibly important, but they'rm the part people can see. They bring the strategy to life, but they don't replace it.

So if your business feels difficult to explain, your messaging is all over the place, or you're not quite sure who you're trying to attract…

Maybe don't start by changing the wallpaper.

Check the foundations first. 🙂

23/06/2026

Last month, my friend and social media fairy godmother Georgiana Dăscălescu told me to stop being subtle and just tell people I was running a webinar.

So I did.

That very obvious post brought in the highest number of sign-ups.

Apparently, being direct works. Shocking... someone go alert the strategists!😅

So here we go again:

👉 I’m running Beyond Pretty Logos tomorrow, June 24th, at 6pm Paris time.

It’s a free strategic branding webinar for purpose-driven solopreneurs who feel like their brand is a little scattered, a little outdated, or quietly having an identity crisis in the corner.

I’ll talk about why your posts might not be landing, even if your work is excellent, and what needs to be clear before your logo, website, content, and marketing can actually do their job.

And one more thing:

🚨 This is also the last time I’m running this webinar this year. In autumn, we’ll move on to a different topic, still branding-related, of course.

👉 Comment or DM me CLARITY and I’ll send you the details.

***
And because sharing is caring, you can also send this post to a friend who keeps saying: “I don’t know how to explain what I do.” We’ll make room for them too. 🫶

22/06/2026

Your brand doesn’t always need to be “wrong” for it to stop feeling aligned.👀

Sometimes your business simply grows beyond the identity you built in an earlier chapter.

If your brand feels too small for the business you’re building now, join my free webinar on June 24th.

We’ll look at what needs to happen before your visuals, websites, content, and marketing can actually work together.

Link in bio.

Adresa

Prague

Web

https://linktr.ee/freethedigital

Upozornění

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