Elena.optimaforma.coach

09/10/2025

Yesterday, I saw this artwork in a gallery. And I literally froze.

I took a photo. Sent it to my teenage son: “Sometimes this is me.” He sent back a smile and a hug 😊🤗

Life has periods of complete chaos. My life after divorce. My life as a solo entrepreneur. Any moment when everything goes off-plan.

We’re imperfect. We’re hurting. We don’t know what’s next.

But beside us — our children.

Who we must protect and support. And this is the hardest part: remaining a reliable adult when you’re in complete mess yourself.

What a relief that we don’t need to be perfect parents. We can say honestly: “It’s hard for me right now. But I still love you. I’ll manage.”

By the way, noticed the two lightbulbs in the picture?

Those are eyes!

Even when we’re in chaos, even when everything’s falling apart — we still have everything we need to transmit this love.

The main thing is that these lightbulbs keep shining. Always. Our children see this light — and it’s their anchor.

Motherhood is a tangle of twigs, we’re vulnerable and imperfect. But we’re here, and the main thing is to never stop showing them our love.

That’s what I wanted to say with this photo. And I think my teenager understood 💛

23/04/2025

Today is World Book Day! 📚✨ Celebrating the incredible power of books to inspire and guide us!

Three books that transformed my coaching approach:

🧠🔬 “Behave” by Robert Sapolsky Explores what truly drives human behavior

⭐ My takeaway: Understanding the science behind behavior builds empathy. Performance challenges reflect complex biology-psychology interplay, not just “motivation” issues.

💬❤️ “Radical Candor” by Kim Scott Leadership approach balancing honesty with care

⭐ My takeaway: Great leadership means challenging directly while caring personally. Honest feedback given with genuine care transforms teams!

🔄📋 “Business Model You” by Tim Clark & Alexander Osterwalder Applying business modeling to career planning

⭐ My takeaway: Structure makes career transitions less daunting. These exercises clarify your unique value proposition - perfect for navigating changes!

📚 What books changed YOUR professional perspective? Share below! 📖💡

08/03/2025

18/12/2024

“If you feel gloomy, go and do something good for another person” - said Anton Chekhov.
In these grey December days, I decided to test his wisdom. And you know what? It works! 😊
I went to volunteer at a Christmas market, helping a charity organization sell toys and souvenirs made by people with disabilities. Not only did I discover that I’m actually good at selling - helped to collect record sales on my very first day - but I also witnessed such sweet stories...
Today, a handsome man came up, saw the soft ladybug toys and said: “Oh, my ladybug will be here in a minute!” A few minutes later, his companion joined - a middle-aged woman, so natural and bright. “Ah, I’m Beruška (ladybug in Czech), and you’re my Berušák!” - she laughed. They chose a pair of ladybug toys, leaving a bit more money than needed... And you know, at that moment I realized - this is what real love looks like, in these sweet nicknames, in warm glances, in the desire to do good together.
I’m taking this as a sign - my 2025 will be under the sign of love and partnership. And not necessarily romantic! Maybe it will be love for my work, for clients, for life itself...
Under which sign would you like to live your next year? Maybe: ✨ Year of discoveries and travel 🌱 Year of creativity and self-expression 💫 Year of changes and new beginnings 💪 Year of strength and achievements 🤗 Year of friendship and communication 📚 Year of learning and development 🏠 Year of comfort and harmony
May this pre-Christmas week be peaceful and filled with warmth. Time to make wishes and believe in miracles... ❄️✨

23/08/2023

I have returned from a summer vacation. We drove through 8 cities in France and Spain and stayed longer in 6 of them.

🙋‍♀️What did I personally feel the most exciting about this trip at my age?

🍀First of all, I felt lucky that I can afford this experience. It was diverse, complex to plan and expensive.

❤️My amazing cousin Rita did this journey: idea development, planning and coordination. HUGE thanks and appreciation to Rita, we were able to make it happen.

👩‍👦It was great to share this travelling experience with my son. He is apparently a very good travel companion: easy going, supportive and curious.
🎵It was cool to ride in a comfy car and be among of 3 other DJs (Max,Adam and Rita) choosing and singing songs from a YouTube music app.

🌊It was unforgettable to swim in the sea, when it holds, embraces and gives me its silky gentle coolness. And I feel that it is alive and we whisper softly to each other.
The sea to me: “I am glad to see you again and hug you.” Me to the sea: "You are in my top 5 list, what I love mostly in this world"

🧁It was great eating gourmet food in expensive restaurants: a combination of a beautiful place, attentive and helpful staff and a symphony of taste in a beautifully served plate.

🍸I will remember our Madrid night out: the restaurant and bar later, when there are many beautiful and joyful people who want to interact and have fun together

I take this with me in the challenging working year for strength, inspiration and beauty!

09/05/2023

𝑳𝒊𝒑𝒔𝒕𝒊𝒄𝒌 𝒇𝒂𝒊𝒓𝒚𝒕𝒂𝒍𝒆
I suspect that I have a cosmic connection with luxury lipsticks 😉.
⠀ I have my long time “coach” a Chanel red lipstick which gives me “Go ahead, girl, and take it” spirit.
⠀ And recently, I had a bit of a fairytale story with a new one, Este Lauder coral lipstick.
Duty free shop at Porto airport. I am searching for a special shade of Este Lauder lipstick. Here we are! But near a small sign “out of stock”.. 🥲
I was not sad, it was just another irritating case, recently I had plenty of a way more unpleasant stories like personal crises, divorce and big operation..
I’ve asked a shop assistant to find more or less the same shade with other brands.
She starts, but after few moments she says “I will give you EL tester”
“Sure, I will buy it with a discount” I have replied.
She looks at the shelf and gives me a brand new EL lipstick of perfectly coral shade I need, only slightly differently packed than normal.
“Take it” she says
“Just take, free?!” My eyes are round 😳
“Sure” she says
And at that moment I am totally devastated with gratefulness and unexpected miracle.
Especially after my recent events it was like an embrace from Universe saying “I see you, I love you and I care” 🙏❤️
Under those emotions I ask a lady “ Can I hug you?” She is surprised, but agrees 😊
Probably, Universe sent her a hug, using me as a tool? A hug which she desperately needed at that moment?
⠀ And me? I have now my beautiful, magic lipstick and every time I apply it, I hear a whisper from the Universe “I see you, I love you and I care about you” and I know all will be good!! ❤️

22/09/2021

I am gifted for having great friends! Thank you for sharing with me my BDay ❤️

10/01/2021

Winter in the city ❄️🛷?