McCann Prague

30/04/2026

🥇🥈Two metals. One night. And a campaign we're genuinely proud of.

At last night's Art Directors Club Czech Republic Awards, McCann Prague took home Gold in Film Craft: Casting and Silver in Sound Design for our work with ČKP. It's a reminder that great advertising lives in the details — in who you cast, in what you hear, in the hundred small decisions that add up to something that actually lands.

Big thank you to the entire team, to our beloved for trusting the vision, to ADC for an incredible evening, and to Natálie Hofmanová for capturing it all so perfectly.

27/03/2026

On Tuesday, we organised Omniconnect 2026: Measure to Manage together with FleishmanHillard Prague & Omnicom Media Group, Czech. 🤝

The conference showed that measurement isn't a constraint on creativity: it's a tool for driving growth and achieving real impact in everything we do with our clients.

If it's not measured, it's not managed. If it's not managed, you can't grow or create trusted impact. 💡

Special thanks to Darren Hawkins from McCann Worldgroup UK & Europe: it was a pleasure to have you with us. 🎙️

Thank you all for joining us. 🙌

19/02/2026

Together with BILLA Česká republika, we’ve turned the kitchen into an arena.

In the current Cheering for Balance (Fandíme vyváženosti) campaign, alpine skier Jan Zabystřan and athlete Kristiina Sasínek Mäki swap the stadium for a stovetop.

Because balance isn’t just for elite athletes. It’s for all of us.

The campaign runs across TV, social, OOH, in-store and more – supported by activations including the Medal Mission in the BILLA app.

Read more here:
https://www.mediaguru.cz/billa-zapojuje-olympioniky-do-kampane-za-vyvazenou-stravu

16/02/2026

News from our creative team! 👏

Our Creative Director Tereza Hendry has been appointed to the jury of the Art Directors Club Czech Republic Creative Awards in the Advertising category ✨

We’re proud to see our people helping shape the standards of Czech creativity and spotlight the work that moves the industry forward.

Bravo, Tereza!

22/01/2026

What great news to share 🎉

We have been awarded four times at the 2025 Impact Awards Europe, organized by the European Association of Communications Agencies (EACA).

Shortcuts, created with Hero & Outlaw, Renegadz and KnowLimits, received:
🥇 Gold in Cause, Charity / Non-profit
🥈 Silver in Integrated

Urine Test, created with Hero & Outlaw and KnowLimits, was awarded:
🥇 Gold in Innovation
🥈 Silver in Digital

Thank you to our client, Czech Insurance Association, for the trust and strong partnership behind this work. 🤝

14/01/2026

A new phone, unlimited data, and a phone tariff? What if you could buy them all together? Like… in a menu? 🍟🥤

Our recent Vodafone campaign shows the relatable chaos of a family drive-thru trip, with a twist. It visualizes how easily you can upgrade your household altogether and save money by combining offers into one Giga Kombo. Kind of like in a drive-thru restaurant. To put it simply: the more you combine, the higher the discount!

Put together your Giga Kombo and remember: the more the merrier! 🎁

📖 Read more at MediaGuru: https://www.mediaguru.cz/clanky/2026/01/vodafone-v-kampani-nabizi-menu-giga-kombo/

12/12/2025

Public transport in the South Bohemian Region is undergoing a major visual transformation. 💚

For our client, the Integrated Transport System of the South Bohemian Region (IDESKA), we developed a new visual identity together with Planetary Prague. A unified green design is now gradually appearing on trains and will expand to buses operated by regional carriers across the region.

In its final form, up to 500 buses will share the same visual language, helping create a clearer, more consistent and easier-to-navigate public transport system for everyday travel.

👉 Read more about the project and its rollout here:
https://www.idnes.cz/ceske-budejovice/zpravy/ids-ideska-dopravni-system-jihoceskeho-kraje-autobusy-vlaky-mhd.A251205_881788_budejovice-zpravy_mrl

Photo credit: Jan Jakovljevič / MF DNES

11/12/2025

What a night for creative effectiveness. ✨

At the EFFIE Czech Republic, we brought home 7 awards — 1 Gold, 3 Silvers and 3 Bronzes across campaigns for the Czech Insurance Association (crafted with Hero & Outlaw, Renegadz, Knowlimits) and L’Oréal (crafted with B&T Agency and Wavemaker).

At the European Effies, Room for Everyone / Where to Start for Mastercard — created together with McCANN Poland — earned two Silver awards, honouring it as one of the most effective ideas in Europe.

And our network was named European Network Agency of the Year. Bravo!

Consistent results at home. Strong recognition across Europe.

Congratulations to all our partners, and sincere thanks to our clients and teams whose collaboration and dedication made these achievements possible. 💙

10/12/2025

When a game is intentionally dull, and still thousands keep playing, you know it hit a nerve. 😎

Together with Good Game, we helped Práce za rohem (Alma Career) launch its gaming campaign, turning the everyday frustration of long commutes into a mobile simulator people couldn’t stop talking about.

The results speak for themselves:
• 24,700+ new users downloaded the app
• 23 million impressions across CZ & SK
• 168 players completed the game after 209 hours — mirroring how much time people spend commuting each year

See how a simple idea became one of the most attention-grabbing campaigns for the brand.

Read more at Marketing & Media: https://tu.je/commute

05/12/2025

Investing is worth it!💡

Meet Investona, our latest campaign for the brand that wants to get Czechia into investing: clearly, confidently, and simply without any barriers.

The campaign, named “Investing Makes Sense”, was created to speak the language of everyday life of the people with the warmth and authenticity. 🎬

Featuring the voice of Jaroslav Plesl and set to the iconic beat of The Passenger by Iggy Pop. ✨

🎬 Directed by Mugshots
🎨 Produced by Creative Embassy

To find out more, check the article at Marketing & Media: https://www.mam.cz/novinky/kreativita-a-kampane/2025-12/investona-v-kampani-od-mccann-prague-rozhybava-cesko-k-investovani/

Investovat má smysl.Je mnoho důvodů, proč začít investovat. Pro každý z nich je tady Investona.Více informací získáte na www.investona.cz

26/11/2025

Yesterday, Forum Media 2025 brought together some of the tons of inspiring voices in marketing and media — and we were glad to be there.

Our Chief Innovation Officer, Darko Silajdžić, joined Zuzana Horáková from Omnicom Media Group to talk about how brands can plan and sustain attention in a world where most campaigns go unnoticed. He also introduced McCann ALT, our new platform that unites strategy, creativity, data and technology to better respond to real human needs. ✨

We were also represented on the Effie Stage, hosted by Jan Suda, where Darren Hawkins, Head of Effectiveness Europe & UK at McCANN, shared how Aldi became the Pirates of social thanks to a bold and culturally relevant approach. 🚀

Curious about ALT? Reach out anytime.