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McCann Prague

Name: McCann Prague
Address: Riegrovy sady 28, Praha, 12000, CZ
Telephone: +420222009101

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Česko
Praha
McCann Prague

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McCann Prague means business. Recognized as the most effective agency of the year by the Effie Awards.

Jsme jedna z předních komunikačních agentur v České republice. Již od roku 1926 stojí za veškerou kreativní prací agentury také slogan Truth Well Told a drží její strategickou integritu. Jako světová skupina McCann Worldgroup jsme samozřejmě zastoupeni v České republice, a to již od roku 1991. McCann Erickson v tuto chvíli operuje ve více zemích než kterýkoli z našich konkurentů, a to z nás dělá jedničku mezi světovými agenturami.

18/09/2026

We’re bringing home three awards from this year’s Direct Impact Czech for Bouračka.cz – an online accident reporting tool, created for Česká asociace pojišťoven.

🥇 Grand Prix
🥇 Gold – Integrated Communication
🥇 Gold – Public Sector

Bouračka.cz was created with a simple goal: to replace pen and paper at the exact moment when people really don’t want to deal with either. And to show that great communication doesn’t just have to say something - it can deliver a solution people actually use.

That’s why we’re especially proud that the Direct Impact Czech jury recognised the combination of a strong idea, ex*****on and real-world impact.

A huge thank you to our client, the Czech Insurers’ Bureau, for their trust, and to everyone who made it happen with us - Hero & Outlaw & STINK.

16/09/2026

How do you create the very first advertising campaign for a brand whose products people often know better than the brand name itself?

For Giana, a brand by Gaston, we were looking for a simple, long-term idea that would clearly connect the brand with its core promise: simply great food.

And that’s how “Giana mia!” was born – a spontaneous reaction to that moment when you take a bite and instantly know the food turned out just right.

The campaign doesn’t rely on idealised culinary scenarios, but on situations we all know from everyday life. More hungry people than expected, a late dinner, or the need to quickly prepare something everyone will enjoy. These small everyday complications are exactly where our “Giana mia” moments come from.

We brought the concept to life across two main TV and social spots, sponsorship idents, additional AI-powered social content, OOH, print, in-store POS and social media communication.

The spots were directed by Luboš Rezler, with food appeal naturally playing a major role - from bubbling sauce and pasta to sardine sandwiches.

We’re happy to be part of the beginning of a new chapter for Giana. 💙

Client: Gaston / Giana
Agency: McCann Prague
Production: PROCOMA
Director: Luboš Rezler

01/09/2026

Some football dreams begin in the stadium. The biggest ones, though, often start much earlier - at home. ⚽️

For Mastercard, we created the Heroes by your side, priceless campaign at McCann Prague, celebrating not only the biggest football stars, but also the very first heroes who spark our love for the game. Parents, grandparents, and everyone who stands by our side from the very first kick.

The creative concept was developed at McCann Prague, with Marek Partyš in the director’s chair and Bistro films handling production.

From the heroes at home to the heroes on the pitch: priceless

30/04/2026

🥇🥈Two metals. One night. And a campaign we're genuinely proud of.

At last night's Art Directors Club Czech Republic Awards, McCann Prague took home Gold in Film Craft: Casting and Silver in Sound Design for our work with ČKP. It's a reminder that great advertising lives in the details — in who you cast, in what you hear, in the hundred small decisions that add up to something that actually lands.

Big thank you to the entire team, to our beloved for trusting the vision, to ADC for an incredible evening, and to Natálie Hofmanová for capturing it all so perfectly.

27/03/2026

On Tuesday, we organised Omniconnect 2026: Measure to Manage together with FleishmanHillard Prague & Omnicom Media Group, Czech. 🤝

The conference showed that measurement isn't a constraint on creativity: it's a tool for driving growth and achieving real impact in everything we do with our clients.

If it's not measured, it's not managed. If it's not managed, you can't grow or create trusted impact. 💡

Special thanks to Darren Hawkins from McCann Worldgroup UK & Europe: it was a pleasure to have you with us. 🎙️

Thank you all for joining us. 🙌

19/02/2026

Together with BILLA Česká republika, we’ve turned the kitchen into an arena.

In the current Cheering for Balance (Fandíme vyváženosti) campaign, alpine skier Jan Zabystřan and athlete Kristiina Sasínek Mäki swap the stadium for a stovetop.

Because balance isn’t just for elite athletes. It’s for all of us.

The campaign runs across TV, social, OOH, in-store and more – supported by activations including the Medal Mission in the BILLA app.

Read more here:
https://www.mediaguru.cz/billa-zapojuje-olympioniky-do-kampane-za-vyvazenou-stravu

16/02/2026

News from our creative team! 👏

Our Creative Director Tereza Hendry has been appointed to the jury of the Art Directors Club Czech Republic Creative Awards in the Advertising category ✨

We’re proud to see our people helping shape the standards of Czech creativity and spotlight the work that moves the industry forward.

Bravo, Tereza!

22/01/2026

What great news to share 🎉

We have been awarded four times at the 2025 Impact Awards Europe, organized by the European Association of Communications Agencies (EACA).

Shortcuts, created with Hero & Outlaw, Renegadz and KnowLimits, received:
🥇 Gold in Cause, Charity / Non-profit
🥈 Silver in Integrated

Urine Test, created with Hero & Outlaw and KnowLimits, was awarded:
🥇 Gold in Innovation
🥈 Silver in Digital

Thank you to our client, Czech Insurance Association, for the trust and strong partnership behind this work. 🤝

14/01/2026

A new phone, unlimited data, and a phone tariff? What if you could buy them all together? Like… in a menu? 🍟🥤

Our recent Vodafone campaign shows the relatable chaos of a family drive-thru trip, with a twist. It visualizes how easily you can upgrade your household altogether and save money by combining offers into one Giga Kombo. Kind of like in a drive-thru restaurant. To put it simply: the more you combine, the higher the discount!

Put together your Giga Kombo and remember: the more the merrier! 🎁

📖 Read more at MediaGuru: https://www.mediaguru.cz/clanky/2026/01/vodafone-v-kampani-nabizi-menu-giga-kombo/

12/12/2025

Public transport in the South Bohemian Region is undergoing a major visual transformation. 💚

For our client, the Integrated Transport System of the South Bohemian Region (IDESKA), we developed a new visual identity together with Planetary Prague. A unified green design is now gradually appearing on trains and will expand to buses operated by regional carriers across the region.

In its final form, up to 500 buses will share the same visual language, helping create a clearer, more consistent and easier-to-navigate public transport system for everyday travel.

👉 Read more about the project and its rollout here:
https://www.idnes.cz/ceske-budejovice/zpravy/ids-ideska-dopravni-system-jihoceskeho-kraje-autobusy-vlaky-mhd.A251205_881788_budejovice-zpravy_mrl

Photo credit: Jan Jakovljevič / MF DNES

Adresa

Riegrovy Sady 28
Praha
12000

Otevírací doba

Pondělí	09:00 - 19:00
Úterý	09:00 - 19:00
Středa	09:00 - 19:00
Čtvrtek	09:00 - 19:00
Pátek	09:00 - 19:00

Telefon

+420222009101

Web

http://www.mccann.cz/

Upozornění

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