What a CHAMING tea!
Since launching in Berlin and Shanghai the CHAMING tea brand has developed a distinctive and modern language of enjoying tea. Bold, intuitive and refined, its aromas of asian teas and traditions are unique internationally. With each collection CHAMING adapts its own personal tea style to the needs and desires of the international connoisseurs who swear by the brand’s luxurious and exclusive scents.
Creating only the finest teas, blends and pyramidsachets, all CHAMING selections are developed at CHAMING’s studio in Berlin. The CHAMING Pyramidsachet collection is primarily handmade in Germany, whilst the Oolong collection is sourced directly from the finest tea gardens of Asia. The Loose Leave teas are expertly handcrafted in Asia, with the brand working directly with a variety of specialised local tea gardens and tea masters within the Asian region on the creation of the best teas.
As the CHAMING collections became ever more progressive, so this passion for innovation extended to the brand’s communications and creative projects. It launched www.chamingtea.com , a website offering both e-commerce and interactive content curated to provide a more intimate view of CHAMING’s tea design approach and working processes.
CHAMING started to have the first cups of tea sold in different teahouses and restaurants in Berlin – a collaboration with chefs and connoisseurs to transform a neglected beverage into a sensual destination echoing the dynamism and modernity at the heart of the brand.