Mermaid Studios

05/06/2020

To develop solutions that fulfill real needs we need to empathize with the user.
Personas are a great tool to always keep the user in mind during the whole innovation and creation process and free yourself to build something based on your own needs & assumptions.

02/06/2020

Why does matter?

It enables us to:
Achieve and long-term business strategies📈
Develop a clear and meaningful communication with the user 🙍
Guide the user through the necessary steps towards the solution. 📍

Let's talk about your products' journey and experiences.

05/03/2020

Testing the design based on explicit criteria to find out the user's insights is for us the way to evaluate and improve the design, not the personal thinking or feeling.💭
Why? Because we do not design for us, we design for the users.👥
# uiux

28/01/2020

12x more conversions than aimed for! ⬆️
That's the result of one of the exciting projects we worked on last year. We had the pleasure to co-create the next version of Groupify - a social commerce app. Don't know what social commerce is about? You are not alone - it was one of the main challenges in this project. Check out our case study to see how we solved this issue 🤓

https://www.mermaidstudios.com/case-studies-en/groupify-case-study

Boosting conversion rates through game elements*

24/12/2019

The year is coming to an end and we can hardly believe what has happened in such a short time! Our team has grown, we have been involved in more exciting projects than ever before and have worked with great people. That's why we want to say "Thank you", to everyone who made 2019 a fantastic year. ✨

We hope that you can use your days off to take a little break, take a deep breath and reflect on the great happenings of this year.

We wish you a happy holiday and look forward to next year with you!🤗

05/12/2019

🎊 Big news 🎊

We are honored to see Hester in the Business Punk Watchlist of the 100 founders, makers & creatives that you should keep an eye on in 2020.🏆

We are proud of you! 💛

Check out the 09_2019 issue of Business Punk to spot Hester and many other exciting people.

03/12/2019

Today, hype technologies such as virtual reality, augmented reality and animation are often referred to in connection with UX. But do these trends really promise success?🤷

Hester Hilbrecht shares 3 tips for a user-friendly user experience in this t3n article.⬇️

Die User-Experience – kurz UX – ist ein wichtiger Indikator für einen gelungenen digitalen Auftritt.

25/11/2019

Practice what you preach! We are super excited to share the next iteration of our website 🎉

Our latest web analytics results showed room for improvement and as one of our most important rules is that we don't get attached to our designs, we started into the next round of iteration.

Websites and apps are no static products, they always need to be optimized and adapted to the changing needs of customers. That's why we will not stop testing and for sure there will follow another version sooner or later. Stay tuned!

You find the link to our website in the description above. 👆
Check it out and let us know what you think 💭
If you want to find out how you can do successful user testing - check out our videos.

19/11/2019

A huge thank you to all the people who made the 2nd Mermaid Birthday so unforgettable.🧜‍♀💛🙌

We wouldn't be here without our awesome partners, customers & friends. Thanks for your support. 🙌♥‼

And special thanks to TISK for the delicious food and great service! 🍽🥂

24/10/2019

Welcome to our new series on how to build a digital product.📲

What's super important at the beginning is, that you validate your idea to figure out whether you should actually build the product or not. There has to be a real need for it !

You can do that by:
1. doing observations👀
2. conducting interviews💬
3. really finding out what they SEARCH, DESIRE and what their PAIN POINTS are.✔

Find out more details in the video !

14/10/2019

"If it's not broken don't fix it" , is a common misconception we see among many companies when it comes to trying new ideas.

Don't let this be you!
Rather, see change as an opportunity to learn something new and embrace it.