29/05/2026
Today marks the end of year 7 since I started Roelen, and if you didn’t know, losing my hair was what kickstarted my career in fragrance.
Sometimes it’s hard to grasp how many good things came out of this one event that at first seemed so terrible to me.
Reflecting back on that experience, I realize now that it wasn’t the hair loss that made the change but my approach towards it.
Roelen is not just a fragrance brand but the distillation of the journey. The shared development of an identity, shaped and refined by its surroundings and obstacles.
Trivial yet true; the way is the goal.
Thanks for walking with me.
This was round 1.