Roelen Perfume

Roelen Perfume We are a fragrance house built on a modern value set, creating a new generation of perfumes.

Today marks the end of year 7 since I started Roelen, and if you didn’t know, losing my hair was what kickstarted my car...
29/05/2026

Today marks the end of year 7 since I started Roelen, and if you didn’t know, losing my hair was what kickstarted my career in fragrance.

Sometimes it’s hard to grasp how many good things came out of this one event that at first seemed so terrible to me.

Reflecting back on that experience, I realize now that it wasn’t the hair loss that made the change but my approach towards it.

Roelen is not just a fragrance brand but the distillation of the journey. The shared development of an identity, shaped and refined by its surroundings and obstacles.

Trivial yet true; the way is the goal.

Thanks for walking with me.

This was round 1.

Sold out for a reason. 🖤A beautiful bouquet in a smoky garage. Flower BoyExtrait de ParfumFeel what you can’t see.
20/09/2025

Sold out for a reason. 🖤
A beautiful bouquet in a smoky garage.

Flower Boy
Extrait de Parfum

Feel what you can’t see.

Life’s bittersweet. Broken Bouquet.Eau de Parfum Feel what you can’t see.
15/09/2025

Life’s bittersweet.

Broken Bouquet.
Eau de Parfum

Feel what you can’t see.

Petals laced with poison. Broken BouquetEau de ParfumFeel what you can’t see.
15/09/2025

Petals laced with poison.

Broken Bouquet
Eau de Parfum

Feel what you can’t see.

Bittersweet and beautiful. Broken Bouquet Eau de Parfum Feel what you can’t see.
14/09/2025

Bittersweet and beautiful.

Broken Bouquet
Eau de Parfum

Feel what you can’t see.

Did you know that we have all your favorite perfumes available as 5ml Travel size?Normalize smelling great at all times....
06/05/2025

Did you know that we have all your favorite perfumes available as 5ml Travel size?

Normalize smelling great at all times.

Thank you, bye!

xx

Join us this Friday, May 9, at LIVE LAB STUDIOS in Düsseldorf for an intimate evening where we explore scent as identity...
05/05/2025

Join us this Friday, May 9, at LIVE LAB STUDIOS in Düsseldorf for an intimate evening where we explore scent as identity and message and see an installation screening of our debut campaign, „I love the way you smell.“.
11 short films directed and shot by Jason Miller, capturing real connections—unfiltered, emotional, and deeply human.

Our founder, David Roelen, will be present to discuss the collection, personalize bottles, and share the stories behind each fragrance.

Date and time: Friday, May 9, 18:00 - 21:30h (6 to 9:30 PM).

Location: LIVE LAB STUDIOS, Fürstenwall 66, Düsseldorf

Passers by… DaddyMandarin, Clary Sage, Chamomile, Sweet FennelLavender, Jasmin, Virginia Cedarwood, Oak MossPatchouli, A...
19/03/2025

Passers by…

Daddy

Mandarin, Clary Sage, Chamomile, Sweet Fennel
Lavender, Jasmin, Virginia Cedarwood, Oak Moss
Patchouli, Ambergris, To***co, Vanilla

One of one. FLOWER BOYRose Absolute, Marigold, HinokiGeranium, Gardenia, PatchouliSandalwood, Tar, To***co
19/03/2025

One of one.

FLOWER BOY

Rose Absolute, Marigold, Hinoki
Geranium, Gardenia, Patchouli
Sandalwood, Tar, To***co

Smells as addictive as it sounds. CRYSTAL HAZE Coriander, Orange, TubereuseSynthetic Fibers, Fresh CottonIroned Shirt, B...
18/03/2025

Smells as addictive as it sounds.

CRYSTAL HAZE

Coriander, Orange, Tubereuse
Synthetic Fibers, Fresh Cotton
Ironed Shirt, Bitter Crystal Musks

Adresse

Berlin

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