Center Smart Tourism

30/12/2024

Long-term work on teaching Internet marketing in the tourism business led us to the idea that the main problem is the lack of vision and systemic thinking among managers. Especially in small businesses. That is why we have now published a new book on developing systemic thinking among small business owners and managers. It will be useful not only for tourism, but for any business. Details here:

This book is searched and desired by many owners and directors of small businesses in different areas. The reason for this is simple: one of the main common problems of small and midsize businesses is lack of knowledge and understanding of how promotion of a business actually works on the interne...

27/06/2024

According to many tourism professionals, the primary challenge faced by small and medium-sized enterprises (SMEs) is weak and ineffective marketing. This issue stems from a combination of factors:

Limited Resources: SMEs often lack the financial resources to invest in comprehensive marketing strategies and hire dedicated marketing personnel.

Challenges in Recruiting Qualified Digital Marketers: The demand for skilled digital marketers exceeds the supply, making it difficult for SMEs to find qualified individuals with the necessary expertise.

Lack of a Holistic Understanding of Digital Marketing: Many SME owners and managers may not have a comprehensive understanding of digital marketing principles and their application in the tourism industry.

However, we believe that the root cause of these challenges lies in the low awareness and limited digital skills among SME leaders and owners. This lack of knowledge hinders their ability to make informed decisions about marketing strategies and effectively utilize digital tools to promote their businesses.

Our new article focuses on potential improvements in the education and training landscape for small tourism and hospitality businesses.

https://centersmarttourism.world/news/trends/upskilling-executives/

21/05/2024

The advancement of smart tourism in specific destinations is inconceivable without the digital development of businesses in those areas.

We've discovered a compelling illustration of how DMOs can assist small businesses in adopting digital technologies.

Experience in developing smart tourism through digitalization and digital marketing of small businesses

18/04/2024

Special price for our Smart tourism method in the hotel. This is a tutorial for hoteliers on online promotion of small hotels. When paying via PayPal, the textbook costs only 11 Euro!

Study book for individual improvements in digital internet promotion of hotels, guest houses, hostels and other types of accommodation.

14/03/2024

What skills do tourism stakeholders need for successful digital marketing?

The latest trend on improving and expansion of digital skills of owners and managers of small businesses in the area of tourism and hospitality.

14/03/2024

The main problems that hinder the online promotion of small tourism businesses.

The main difficulties of online promotion of small businesses in tourism and hospitality based on research - 2023.

27/02/2024

One of the problems in building smart tourism for small and medium-sized tourist businesses remains Internet promotion. The Center Smart Tourism conducting work in Kazakhstan that helps small and medium-sized tourism businesses better understand Internet marketing.

The answer is based on the experience of collaboration of Kazakhstan association of tourism with Center Smart Tourism on training owners and managers of small touristic businesses on the subject of systematic internet marketing for tourism.

19/09/2023

Since September, free downloading of introductory fragments of all our books without registration has been allowed. More

Testing any online travel services and applications from the point of view of a tourist and make recommendations for further improvement of services.

08/08/2023

What is smart tourism and what do we mean by it in 2023

01/08/2023

What does mean for small businesses or ? Often, small businesses cannot answer this question or feel that it is not available to them. However, the technology is actually getting better and easier. For example, let's take , which is available for free for any small hotel or travel agency. Read more in our new article:

In order to have more or less complete information about your site and its interaction with users, there are web analytics services.

28/07/2023

What can digital technologies bring to the sustainability of tourism? What are sustainable tourism practices without greenwashing? We have given some examples in a new article:

Real simple practices for the use of smart tourism technologies by tourists and tourism businesses to increase the sustainability of tourism.

21/07/2023

Any of us can take a small step towards achieving the SDGs. Just use the electronic calendar in your smartphone instead of the paper organizer. Not everyone knows that an electronic calendar is very convenient when planning trips. Why? Read our new article here

With Google calendar you will not forget, miss or oversleep something important. You can make a plan of the day, week, month and year.