Brandflight

Brandflight We are an advisory for brand strategy with a wast international experience. Confidence is key and therefore you may not see much of us in media.

Being as ever engaged in the present with startups, corporations and individuals and their current challenges. Brandflight is an international consultancy specialised in strategic brand development, brand innovation, mergers and acquisitions and transformation of established brands. Our business is based on Thomas Gad’s internationally acclaimed 4D Branding methodology, published in his book 4D Br

anding (Bookhouse Financial Times/Prentice hall). It is a hands-on creative and inspirational approach involving management and staff in creating a differentiating branding idea. Our competence can be accessed in various forms, starting with introductory lectures and seminars to comprehensive branding strategies including complete implementation, innovation and communication programs. Brandflight was founded in 1997 by Thomas Gad and we are today 25 people. Brandflight has offices in London, Moscow, Stockholm, Hamburg and partners in Paris, the Netherlands, Georgia, Ukraine and throughout the world.

Recycling rates are stuck at less than 1%, Isn't it time to build real solutions?
02/09/2025

Recycling rates are stuck at less than 1%, Isn't it time to build real solutions?

1% Recycling Rate VS 99% Greenwashing. It’s Time to Build Real Solutions! Recycling rates are stuck at less than 1%, while millions of tons of textiles are landfilled or burned every year, releasing toxic emissions and wasting valuable resources. Why the current system fails: 🚫 Manual sorting i...

A propos the SVT series about Jan Stenbeck. In 2002 I had recently published the book Managing Brand Me - how to build y...
11/03/2025

A propos the SVT series about Jan Stenbeck. In 2002 I had recently published the book Managing Brand Me - how to build your personal brand, together with my partner Thomas Gad. Dagens Industri wanted us to choose the best personal CEO brands in Sweden according to our methodology. They suggested a few names and we filled in a couple more, including Jan Stenbeck.
The winner was totally clear. I know that DI was surprised due to his bad boy reputation, but we weren’t. Jan Stenbeck was the only one who scored in all 4 dimensions, especially in the last one below: the functional, social, mental and spiritual dimension. The spiritual dimension including vision, disruption, purpose and meaning. Today every big corp and startup is very well aware of that dimension, but not then. That’s why Stenbeck excelled. He challenged monopolies and managed pull it through, he changed society. I am glad that this article was published when he was still alive.

Michelin and Bosch. What a vibe when giants meet peer-to-peer to discuss innovation and digital transformation in Stuttg...
18/11/2024

Michelin and Bosch. What a vibe when giants meet peer-to-peer to discuss innovation and digital transformation in Stuttgart.
Thank you Thierry Fraudet for trusting us to arrange this, and for bringing your team onto this learning expedition - and Dr. Andreas Nauerz & team for sharing your profound experience with great passion and professionalism. Unique conversations to shape the future.

So looking forward to doing this workshop together with WhaleShark next week!
18/06/2019

So looking forward to doing this workshop together with WhaleShark next week!

June 11, 2019: WhaleShark AB || We are hiring posted on LinkedIn

Ready to launch Distinction Nails in Berlin. At the VIP day in the Beauty Lounge, the super pros Jessica and Elin will p...
16/01/2018

Ready to launch Distinction Nails in Berlin. At the VIP day in the Beauty Lounge, the super pros Jessica and Elin will pamper a few lucky women with extraordinary nails.

All installed in the Beauty Lounge - happy to bring a fabulous Swedish brand to Berlin Fashion Week - Distinction Nails
16/01/2018

All installed in the Beauty Lounge - happy to bring a fabulous Swedish brand to Berlin Fashion Week - Distinction Nails

  friends. We look forward to sharing many treasures in 2018!
03/01/2018

friends. We look forward to sharing many treasures in 2018!

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Potzdamer Platz
Berlin
10785

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