Beinghunted.

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Beinghunted. Curated since 1985. Launched in 2001. Made in Berlin.

04/10/2026

Three days at the Center For Modern Running. We built it as a home for the running community in the lead up to race weekend, open to anyone who loves sport.

Highlights were:

- The social run to Neue Nationalgalerie together with , followed by a guided tour of the new Maurizio Cattelan exhibition
- An in-depth workshop by the incredible around the CEP Optaspeed BowTech
- Saturday’s River Run along the Spree
- The x collab on display, next to a pop up by

All runs were hosted by . Thank you, and congratulations on your great marathon that weekend!!

Hosted by Beinghunted., along with , , and .

Fuel by , , , , , and .

Thank you to our partners and to everyone who came through.

Video by

Impressions from Saturday’s River Run at the Center For Modern Running, together with SAP GOOD ENERGY.A 5k shakeout alon...
28/09/2026

Impressions from Saturday’s River Run at the Center For Modern Running, together with SAP GOOD ENERGY.

A 5k shakeout along the canal and the Spree, led by , ending with coffee back at the Center.

Fuel by SAP GOOD ENERGY, La Marzocco Deutschland and BONANZA COFFEE ROASTERS.

Thank you to everyone who came through!

Photos by Dahahm Choi Photography

Yesterday’s  in-depth workshop with CEP built around the Optaspeed BowTech.Exploring how CEP’s technology and innovation...
26/09/2026

Yesterday’s in-depth workshop with CEP built around the Optaspeed BowTech.

Exploring how CEP’s technology and innovation translate into lived running performance through the Product Index framework.

Thanks to everyone who showed up.

Photos by Dahahm Choi Photography

Impressions from our first ever Run, Art, Run to Neue Nationalgalerie together with CEP, guided by  powered by the CEP O...
25/09/2026

Impressions from our first ever Run, Art, Run to Neue Nationalgalerie together with CEP, guided by powered by the CEP Optaspeed.

Thank you to everyone who came through!

Photos by Dahahm Choi Photography

Kicking off the marathon week at the Center For Modern Running with our first event with Nomio hosted by  and Johannes M...
24/09/2026

Kicking off the marathon week at the Center For Modern Running with our first event with Nomio hosted by and Johannes Motschmann

Photos Malte Kreibich

River Run. Saturday 26.09, 10:00–12:00, Center For Modern Running, Wallstraße 4.A 5k shakeout along the canal and the Sp...
21/09/2026

River Run. Saturday 26.09, 10:00–12:00, Center For Modern Running, Wallstraße 4.

A 5k shakeout along the canal and the Spree, ending with coffee back at CFMR. Run led by .

Hosted by Beinghunted., and SAP. Fuel by SAP GOOD ENERGY, La Marzocco Deutschland and BONANZA COFFEE ROASTERS

Beinghunted. – Center For Modern Running. The full program, 24.09–26.09, Wallstraße 4, 10179 Berlin. Thu 24.09 14:00 - 1...
17/09/2026

Beinghunted. – Center For Modern Running.

The full program, 24.09–26.09, Wallstraße 4, 10179 Berlin.

Thu 24.09

14:00 - 15:00 Nomio Panel with and Johannes Motschmann

17:00 - 22:00 Run, Art, Run with CEP, ADVANCED RESEARCH 🧿 and Beinghunted. (RSVP required, more info on the next slide.)

Fri 25.09

10:00 - 12:00 Media Session with CEP and Advanced Research

16:00 - 18:00 CEP Product Index Workshop

Sat 26.09

10:00 -12:00 River Run with Beinghunted., Product Index and SAP GOOD ENERGY

The HHV Clothing pop up is open all three days from 10:00 to 17:00

Run, Art, Run. Thursday 24.09, 17:00–22:00, Center For Modern Running, Wallstraße 4.

We start with a social run from CFMR to Neue Nationalgalerie for Maurizio Cattelan. NIGHT. Afterwards we run back to CFMR for drinks and snacks.

Hosted by along with CEP, ADVANCED RESEARCH 🧿, and Beinghunted. Powered by CEP Optaspeed.

Please arrive between 17:00 and 17:30 to get ready for the run. A few spots are still open.

RSVP required. Link in Bio.

Beinghunted. – Center For Modern Running. 24.09–26.09, Wallstraße 4, 10179 Berlin.A living environment celebrating sport...
14/09/2026

Beinghunted. – Center For Modern Running. 24.09–26.09, Wallstraße 4, 10179 Berlin.

A living environment celebrating sport and community in the lead up to race weekend: a platform for innovative brands and their products.

With CEP, Gr***de, , ADVANCED RESEARCH 🧿 and a pop up by HHV Clothing. Community runs, a panel talk and a recovery session across the three days. Stay tuned for the full program.

If you’re in town, make sure to swing by.

Graphics by

A closer look at social storytelling for The GORE-TEX® Brand Studio.Together with YAKU, we shaped an artist interview ar...
30/07/2026

A closer look at social storytelling for The GORE-TEX® Brand Studio.

Together with YAKU, we shaped an artist interview around the Reptiloid ACG Jacket: an existing Nike ACG x GORE-TEX® Jacket, transformed into a protective second skin.

Through imagery, edited interview excerpts and product details, the carousel explores transformation, upcycling and technical outerwear as a creative medium.

GORE-TEX® Brand Studio
YAKU STAPLETON
All Conditions Gear

Beinghunted. — we are a Berlin-based strategic consultancy for brands in sport, functional lifestyle, retail and culture...
19/06/2026

Beinghunted. — we are a Berlin-based strategic consultancy for brands in sport, functional lifestyle, retail and culture.

Berlin, worldwide, since 2001. We plan properly and we produce properly.

New site, same standard.
beinghunted.com

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WallStr. 4
Berlin
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