05/01/2026
GORE-TEX® Brand Studio | World Tour - Vietnam
A quiet portrait of daily life shaped by climate, movement, and material.
In Vietnam, climate is not something to be resisted, it’s something people move with. From heavy morning fog to sudden rain and shifting temperatures, the conditions shape how people live, dress, and get from one place to the next. The editorial captures this rhythm with sincerity and softness - through real people, real clothing, and real weather.
Shot entirely on location in and around Dalat during peak rain season, the project avoids dramatization or hero shots. Instead, it looks at how GORE-TEX® products quietly serve daily life - worn on scooters, in markets, on farms, through commutes. The focus is not just on performance, but on versatility: garments worn through different parts of the day, across different climates, and integrated into personal, often unstyled looks.
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Lead Agency: Beinghunted. .2001
Creative, Casting, Styling & Production: Good Sport .studio
Creative & Words: Long Nguyen .thang
Photo: Mat Bet .bet
Video: Chu Tai .dalat
Styling: Nhu Phan
Hair & Makeup: Thanh Tam
Styling assistant: Minh Thu
Photo assistant: Nhat Nam
Production assistants: Huy Trung, Huong Giang