Beinghunted.

Beinghunted. Curated since 1985. Launched in 2001. Made in Berlin.

A closer look at social storytelling for The GORE-TEX® Brand Studio.Together with YAKU, we shaped an artist interview ar...
30/07/2026

A closer look at social storytelling for The GORE-TEX® Brand Studio.

Together with YAKU, we shaped an artist interview around the Reptiloid ACG Jacket: an existing Nike ACG x GORE-TEX® Jacket, transformed into a protective second skin.

Through imagery, edited interview excerpts and product details, the carousel explores transformation, upcycling and technical outerwear as a creative medium.

GORE-TEX® Brand Studio
YAKU STAPLETON
All Conditions Gear

Beinghunted. — we are a Berlin-based strategic consultancy for brands in sport, functional lifestyle, retail and culture...
19/06/2026

Beinghunted. — we are a Berlin-based strategic consultancy for brands in sport, functional lifestyle, retail and culture.

Berlin, worldwide, since 2001. We plan properly and we produce properly.

New site, same standard.
beinghunted.com

GORE-TEX® Brand Studio Six Stories Launch during Milan Design Week at  Concept, Coordination & Production: .2001Photogra...
22/05/2026

GORE-TEX® Brand Studio Six Stories Launch during Milan Design Week at

Concept, Coordination & Production: .2001

Photography:

Thank you to the Bar Paradiso Team and

18/05/2026

 Culinary Tour: Tokyo aboard a traditional yakatabune

Concept, Coordination & Production: .2001
Local Producer & Art Direction:
Photography: 

Special thank you to the  team and everyone who joined us on the Sumida River.

18/05/2026

 Culinary Tour: Tokyo aboard a traditional yakatabune

Concept, Coordination & Production: .2001
Local Producer & Art Direction:
Videography:
Photography: 

 Culinary Tour: Tokyo aboard a traditional yakatabune Concept, Coordination & Production: .20Photography: Special thank ...
15/05/2026

Culinary Tour: Tokyo aboard a traditional yakatabune

Concept, Coordination & Production: .20
Photography:

Special thank you to the team and everyone who joined us on the Sumida River.

You can listen to the recording of the first session of our Beinghunted. Campus Study Day - featuring , .barck & , and ....
20/04/2026

You can listen to the recording of the first session of our Beinghunted. Campus Study Day - featuring , .barck & , and .beinghunted - tonight on Refuge Worldwide (link in Bio).

Tune it tonight, 20.04. from 21:00 until 22:25 CET.

If you miss the show you can stream it via Refuge Worldwide’s Soundcloud channel shortly after.

Creative Production for  GORE-TEX® Brand Studio Presents: World Tour – Mexico⁠⁠Photographed by Henrik Alm () and rooted ...
25/03/2026

Creative Production for

GORE-TEX® Brand Studio Presents: World Tour – Mexico⁠

Photographed by Henrik Alm () and rooted in Gabriela Alatorre’s () personal connection to Mexico, this chapter of the World Tour moves across the country — from the coastlines of Baja California Sur to the mountains of Jalisco. Places revisited, shared, and slowly unfolded.⁠

The story follows movement through open roads, desert terrain, water, and higher ground. Garments are worn as part of everyday life, adapting quietly to changing environments and weather conditions from day into night.⁠

Lead Agency and Production: Beinghunted. (.2001)⁠

Music: Niclas Moos ()

The Comfort Zone by the GORE-TEX® Brand during Paris Fashion Week.A space created to pause, connect, and experience comf...
13/02/2026

The Comfort Zone by the GORE-TEX® Brand during Paris Fashion Week.

A space created to pause, connect, and experience comfort in the middle of Paris Fashion Week.
Defined by calm, intention, and the rhythm of comfort.

We curated a program throughout the week, including an opening event, immersive activations, and moments to slow down and connect.⁠

The space hosted a Sound Meditation with to a Haute-Savoie inspired Breakfast with .

Thank you to everyone who stopped by, took the time, and shaped these days with us. ⁠

Until next time, Paris! 🇫🇷

GORE-TEX® Brand Studio | World Tour - Vietnam A quiet portrait of daily life shaped by climate, movement, and material.I...
05/01/2026

GORE-TEX® Brand Studio | World Tour - Vietnam

A quiet portrait of daily life shaped by climate, movement, and material.

In Vietnam, climate is not something to be resisted, it’s something people move with. From heavy morning fog to sudden rain and shifting temperatures, the conditions shape how people live, dress, and get from one place to the next. The editorial captures this rhythm with sincerity and softness - through real people, real clothing, and real weather.

Shot entirely on location in and around Dalat during peak rain season, the project avoids dramatization or hero shots. Instead, it looks at how GORE-TEX® products quietly serve daily life - worn on scooters, in markets, on farms, through commutes. The focus is not just on performance, but on versatility: garments worn through different parts of the day, across different climates, and integrated into personal, often unstyled looks.


Lead Agency: Beinghunted. .2001

Creative, Casting, Styling & Production: Good Sport .studio
Creative & Words: Long Nguyen .thang
Photo: Mat Bet .bet
Video: Chu Tai .dalat
Styling: Nhu Phan 
Hair & Makeup: Thanh Tam

Styling assistant: Minh Thu
Photo assistant: Nhat Nam
Production assistants: Huy Trung, Huong Giang

Adresse

WallStr. 4
Berlin
10179

Benachrichtigungen

Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von Beinghunted. erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.

Service Kontaktieren

Nachricht an Beinghunted. senden:

Verknüpfungen

Teilen

Kategorie