Special Key GmbH

06/05/2024

CELEBRITY OF THE MONTH MAY 2024
THOMAS MÄRZ

In Germany we say „Der Berg ruft!“ or „The mountain is calling“. And nobody is listening better than alpinist and mountain guide Thomas März. We have won talented Thomas for the new Union Investment campaign. Since in both fields - the mountains and with your smart investments - you will always have a better feeling, when you work with experienced professionals!

Kompetenz zahlt sich aus. Auch bei Ihrer Geldanlage. Deshalb handeln unsere Expertenvorausschauend und setzen ihr Wissen und ihre langjährige Erfahrung dafür...

22/04/2024

CELEBRITY OF THE MONTH APRIL 2024
CHRISTOPH WALTZ

Christoph Waltz is spokesperson of the all-new campaign by E.ON. Focusing on E.ON’s ongoing achievement to deliver sustainable energy to all customers in the company’s key markets. Special Key is proud to having supported the process of winning the discerning double Academy Award winner for the striking new campaign. Which was developed by BBDO.

Als eines der führenden Energieunternehmen Europas stellen wir die Weichen für die neue Energiewelt, um den CO2-Fußabdruck deiner Stadt, deines Unternehmens ...

04/03/2024

CELEBRITY OF THE MONTH MARCH 2024
ENIE VAN DE MEIKLOKJES

Enie is Germany’s queen of baking. With her expertise, she is the perfect spokesperson for the freshly baked delights at Kaufland. For whom Special Key has won the charismatic TV hostess. For their newest campaign: „Hier bin ich richtig“.

Mit mehr als 50 Backartikeln von süß bis herzhaft bieten wir eine große Auswahl für jeden Tag.Diese werden mehrmals täglich frisch gebacken. Zusätzlich biete...

07/02/2024

CELEBRITY OF THE MONTH FEBRUARY 2024
OLAF SCHUBERT

This guy fills the biggest venues - allover Germany with his highly entertaining solo shows. And his talent for self-reflection gives his millions of fans a razor-sharp inside view of the German soul and our fellow citizens' state of mind.
In the all-new image campaign by Kaufland, Olaf is seen amoung a broad variety of other German crowd pleasers. And again wears his iconic outfit - the argyle sweater vest.

Von knackfrischem Obst und Gemüse über Lebensmittel für bestimmte Ernährungsformen bis hin zu frischem Fleisch und Fisch: Bei uns findest du nicht nur belieb...

31/01/2024

CELEBRITY OF THE MONTH JANUARY 2024
MOTSI MABUSE

Special Key has won Motsi Mabuse - long-term jury member of RTL’s hit TV format „Let’s Dance“ - for Kaufland’s all new image campaign „Hier bin ich richtig“. But the charming dance professional is not only popular in Germany. Motsi is also the rage in the UK, where she highlights the original show „Strictly Come Dancing“ as jury member. And now Mabuse highlights the new and truly entertaining Kaufland campaign - aside other well accepted German TV personalities.

01/11/2023

CELEBRITY OF THE MONTH NOVEMBER 2023
ALEXANDRA POPP

Alex has just recently been voted „Germany’s female soccer player of the year“. After having won this prestigious title in 2014 and 2016 already. Special Key has won the sympathetic captain of the national soccer team for the new campaign.

Alexandra Popp, captain of the women's national team, and Mark Klein, Chief Digital Officer of the ERGO Group, agree: ERGO and DFB have a lot in common.To be...

02/10/2023

CELEBRITY OF THE MONTH OCTOBER 2023
ELISABETH PÄHTZ

Special Key has won German chess champ Elisabeth Pähtz for the all-new Union Investment campaign. And who-ever still thought as chess being a laid-back passtime for (mainly male) elderly people should think twice. Chess is booming - especially amoung the young, who love the strategic part of the game. And would love even more if the International Olympic Committee IOC would finally give chess the long awaited go as being an official „Olympic sport“.

Kompetenz zahlt sich aus. Auch bei Ihrer Geldanlage. Deshalb handeln unsere Expertenvorausschauend und setzen ihr Wissen und ihre langjährige Erfahrung dafür...

04/09/2023

CELEBRITY OF THE MONTH SEPTEMBER 2023
SUZANNA RANDALL

From Gierath in Bergisch Gladbach to space! Special Key has won german astrophysicist Dr. Suzanna Randall for the new Union Investment campaign. Randall - soon to be astronaut - does definitive add her very own perspective to the campaign assets.

https://www.youtube.com/watch?v=PUJYznUNzb8

26/04/2023

CELEBRITY OF THE MONTH APRIL 2023
FRANCE GALL

"Ella, elle l’a" who doesn't know this most catchy tune of all classic French chansons? We are proud to having secured this song masterpiece via our Special Key Sync Team for the all-new Elasten campaign which was filmed in the full swing and rhythm of France Gall’s original master.

Vertrauen Sie dem Trink-Kollagen-Produkt Nr. 1* in Deutschland, ergänzt mit Zink und Biotin für schöne Haut von innen. Auch international beliebt bei Frauen ...

31/12/2022

CELEBRITY OF THE MONTH DECEMBER 2022
JANINE KUNZE

Special Key has won the highly popular actress Janine as headliner for the all-new Dice Dreams online game campaign. Within the entertaining films Janine Kunze can show her talent for the comedy genre and we are pretty sure that her appearance will result in even more game fans who will enter the magic kingdom world of Dice Dreams!

https://www.instagram.com/p/Cm13JDvj5wz/

23/11/2022

CELEBRITY OF THE MONTH NOVEMBER 2022
SETH PHILLIPS

Ads for airports are usually a quite interchangeable biz-to-biz thing. But FRAPORT did create a totally new approach with their new campaign. For which Special Key has won one of the biggest stars on Insta with more than 8m followers - Seth Phillips. Better known as . Who has already performed with A-Listers like J-Lo, Joe Biden or Justin Bieber. So now he is the star of the new web campaign for the A-Lister amoung the international hubs - Frankfurt Airport.

19/10/2022

CELEBRITY OF THE MONTH OCTOBER 2022
ELYAS M’BAREK

Germany’s popular actor Elyas M’Barek has been won by Special Key as new brand ambassador for Wuerttembergische Versicherung. In order to win new target groups, those - who are best reachable via digital channels. The campaign roll-out is soon to follow, so we are not able to share any visuals of this exciting new campaign featuring M’Barek yet.