Fashion Consulting Group

25/03/2024

I’ve been working in fashion and media business industry for more than 17 years
I’ve been living in 8 countries, visited 67 and worked on Ukrainian, EU, USA markets

For many years I’ve been consulting in fashion and media business field, for private and corporate clients, led dozens of projects, including cultural - diplomatic ones.

For the past 3 months I was happy to be a MENTOR and a part of enpact and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH strengthening female entrepreneurship and helping Ukrainian businesses to enter EU market.

I worked with authentic and strong luxury lingerie brand made in UA but sold worldwide APILAT

During this period we discussed and worked on:
- analysing the brand and its corresponding to EU market and particular countries
- differentiation on lines and their strategic development
- logistic, sertification, price formation, retail and wholesale
- marketing and PR strategies
- export plan and so on

The last part of the Programme was in Berlin with all mentors /mentees meeting 📆

Will update further on

19/02/2024

Top brands on the RED Carpet

In order to get a visibility and right PR for the brand, u need to follow correct brand development strategy

If you want to have a professional, and successful one, ask me

14/11/2023

Podcast for Global Edge Markets with Alex Romanovich

About fashion business development, brands development in Europe and US, fashion industry trends, sustainability aspect
And some personal insights working on different markets

View / listen / share / get inspired by the full episode at:

https://globaledgemarkets.com/podcast-episode/ana-varava-15-years-in-the-fashion-industry-from-lofficiel-to-going-global/



and

04/10/2023

Paris fashion week

SS2024

It’s always a competition between Milan and Paris, and this year Milan was huge and attracted the crowd and attention to shows, events, and all the activities around

While Paris - brought almost all A-list celebs, mostly Hollywood one, including Jennifer Lawrence, Kim Kardashian, Rosalia, Hailey Bieber, Zoe Kravits, Kate Moss, Demi Moore, Beckhams, Zendaya, sisters Hilton, Penelope Cruz, Cate Blanchett etc.

And celebrities-turned-models for some shows: Paris Hilton for Mugler, Amanda Lepore, Diane Pernet and other - for Balenciaga.

Fashion just reflects Cultural-social side of our life.
And the economical focus of the industry, and which market is preoritized now.

18/08/2023

Interview
How to make a strong fashion brand nowadays, build it, develop and spread to different markets


Sharing knowledge

Thank you L'Officiel Baltic

How to make fashion brand stronger, spread it out to different markets, make it last a lifetime? Ana Varava, ex Editor-in-Chief of L’Officiel Ukraine answers

18/08/2023

Моє інтервʼю та експертний погляд на сучасний розвиток модних брендів для:

https://www.lofficielbaltic.com/fashion/modnyy-biznes-v-sovremennyh-realiyah-ili-kak-sozdat-silnyy-modnyy-brend-segodnya

Діліться враженнями 🤍

#моднийбізнес #розвиток брендів у моді

Как укрепить свой модный бренд, выйти на новые рынки и обеспечить ему долгую жизнь? Отвечает Ана Варава, бывшый главный редактор L’Officiel Украина

07/08/2023

Підтримаємо українські модні бренди! 🇺🇦
e.p.p.s by El'mira Polyayeva

02/08/2023

Запрошуємо до онлайн-семінару від Ани Варави, експерта у сфері модного та медіа-бізнесу.
Модератор семінару - Ельміра Поляєва - El'mira Polyayeva власниця ряду компаній в Україні та концепт-стору український дизайнерів UFD у Парижі та Монако.

Тема: Як побудувати модний бренд та зробити його успішним сьогодні

Структура:
- як побудувати успішний бренд у сфері моди
- бренд чи ТМ
- складові успішного модного бренду у сучасних реаліях
- стратегія та просування модного бренду на різних ринках
- ДНК та всесвіт бренду
- тенденції індустрії моди
- розбір стратегій та аналіз модних брендів у Європі та світі (малий, середній бізнес, світові бренди)
- додана вартість: як підвищити?
- медійна цінність і навіщо вона потрібна

Тривалість: 1,5 години

Реєстрація - за посилання

https://forms.gle/mRT4BR2eZtPD9EhA9

Буду рада зустрічі!

26/07/2023

Happy to share my knowledge and experience in fashion and media business!

Just Held a seminar for IAMFASHION
Thank you Inga Grinko for an educational initiative !

For more than 17 years working in fashion and media industry, I’m passionate about Brands‘ building (FASHION, MEDIA, personal, corporate) and see successful results of that

The seminar was dedicated to:
- fashion brand‘s DNA
- perspectives of brands’ building. Why you need to create a brand? And long-term strategy of it
- value added and how you can increase it, and drive sales
- media value of your communication and marketing activities
- successful cases of fashion brands’ strategies nowadays
- how to develop your fashion business and bring it to another level

Reach me out if you are interested in your fashion brand development, correct business strategy and making your business a success ❤️

18/07/2023

Mugler x H&M or a sense of creative collabs
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H&M has been teaming up with luxury designers since 2004, leveraging limited-edition tie-ups with the likes of Karl Lagerfeld, Comme des Garçons, Stella McCartney, Versace and Balmain to generate buzz and elevate its high street image.
⠀
Creative collaboration is aimed to boost sales, meaning give a value added to a mass market brand. Definitely it’s a merge of different consumer groups, media hype around, unisex approach, great boost of sales and increase of customers’ loyalty.
⠀
4 days after the collection was released on the H&M website, all items were already out of stock.
⠀
&M

23/05/2023

Great experience working with international Munich based fine jewelry brand in DACH and USA , and bringing it to another level

https://www.gz-online.de/schmuck-detail/AnaVaravaNeueKommunikationschefinTamaraComolli.html

17/08/2022

Art brings the vibes. St Tropez