BLANKnarrative

12/11/2018

Germans hate uncertainty!

I mean who doesn’t? But Germans are very specific in that way.

When they buy something or close a deal they want to have clarified everything upfront and take the details very seriously.🧐

Want to know what really matters to them? Check out our new fact scan #4! 😉 https://bit.ly/2JVTSp6

05/11/2018

Germany only ranks 22nd. That is one rank below ‘European Average’. 😳

What ranking?
This year’s Climate Change Performance Index compared the climate protection efforts of 57 industrialized and emerging countries with the highest greenhouse gas emissions.

On top of the ranking, we see countries like Sweden, Lithuania and Morocco.

What the top-countries are doing to make that difference?🤔 Technology plays a significant role. 📱💻

Our blog of the week has the answers: https://bit.ly/2P8Hxnr

Speaking of technology: BLANKNarrative is at the Web Summit 2018 in Lissboa right now. The biggest tech conference in the World! We are excited!!😍😍

02/11/2018

BLANKnarrative on tour! 🚃⠀
We are departing to Lisbon today. ⠀
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The Web Summit, the best technology conference on the planet, is on our agenda (as well as a weekend of relaxing & taking time to develop our strategy for 2019)!⠀
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We are impressed by the speaker list and can’t wait to take up all the things we will learn there!⠀
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If you are there as well, let us know! We would love to meet you! ☀️⠀
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31/10/2018

Most Germans speak little or no English! 💬

Surprised? 😲

Expansion gone wrong due to language barriers! This doesn’t have to happen! Do you want to be prepared and find out what to consider when approaching German consumers and business partners?

Click here: https://bit.ly/2EWneVv

Los geht’s 😉

Education First (EF) - a global provider of educational programs and travel services - released the 2018 edition of their EF English Proficiency Index.

25/10/2018

For new sustainable fashion brands planning to enter Germany, there are a few essential insights of the current fair and sustainable fashion market that will help you to understand the market and its consumers better.

In our latest market report we shed light on some of these insights.

Read it here:

For new sustainable fashion brands planning to enter Germany, there are a few essential insights of the current fair and sustainable fashion market.

23/10/2018

In our recent fact scan we shed some light on the most complicated customers of the world.

Read it here: https://bit.ly/2An0Tw7 and let us know what your experience is.

Germans are the most complicated customers in the world. It’s not without a reason that many companies despair of entering the German market. But why?

12/10/2018

BLANKNarrative is located in two cities. Johanna in Amsterdam and Karry in Berlin. They are a well coordinated team in order to work efficiently from a distance.
But how do you find the right business partner?
Key values to consider when choosing someone to work with are:
• Trust
• Varied strengths
• Balanced responsibilities
• Shared values
When you think you have found the perfect match do a trial and see how your partner reacts to different situations.
Do you already work with a partner? Tell us your experience!

10/10/2018

In Germany everything takes longer. We know that, by now.

But why is that? 🤔

Because Germans seek trust before they purchase. They are very cautious and want to feel certain about every little detail.

Check our Fact Scan about the mindset of the German when it comes to trust. 👀

https://blanknarrative.com/german-consumers-seek-for-trust/

08/10/2018

Watch out for cognitive biases!

It happens that businesses only rely on their internal view of the company and do not consider an outside perspective. They focus on one issue at the time and don’t consider the bigger picture.

This can lead to biases in the analysis of the market and unrealistic expectations of the company’s skills and market size. You can avoid this by developing an objective outside view in order to prevent to be overly optimistic about your product or company. Research is key in everything you do.

What do you do in order to prevent those biases?
Tell us in the comments!

05/10/2018

For every successful market entry about 4 fail. 🚫

There are quite a number of reasons for this. Germany is not the easiest market to enter, but if you remember the most common insights and beware of the pitfalls then failure can be avoided, though! 😉

Insight Nr 1: Be patient!⏳
Not surprisingly, just like almost everything you do successfully, conquering a new market has a lot to do with discipline and determination. This is especially valid for the German market.

If patience is a trait that comes natural to you, then you are already in an advantage.

You want to know more? Check out our new blog! Link in bio 😊

04/10/2018

Market research for solar powered devices and gadgets in Germany shows that they not yet have had the breakthrough in Germany’s end consumer market. Although the demand for solar energy and the installation of photovoltaic systems in Germany continues to rise.

We took a look at the market landscape for solar brands in Germany and what potential there is still to be explored.

Read our blog here: https://blanknarrative.com/solar-brands-in-germany/