Renowned pioneers for digital technologies and processes Jörg Petri and Daniel Büning become part of BigRep and directors of the innovation department at the Berlin tech start-up. High performance, functionally integrated, multifunctional and resource-friendly – in the field of large-scale 3D printing it is less about the hardware and software but more about the materials used and the resulting ap
plications that have the greatest development potential. This is why BigRep, developer and manufacturer of the world’s largest serial 3D printer, has brought on board Jörg Petri and Daniel Büning, two renowned pioneers in disruptive digital technologies from the interdisciplinary design studio NOWlab. Under the name of NOWlab@BigRep, Petri and Büning are now responsible for innovation in materials and applied research to develop cross-sector customized applications at the Berlin based tech start-up.
“With NOWlab@BigRep we can utilize our many years of experience in research, development and
design in using future, generative manufacturing methods. The additive manufacturing is only at the
beginning of its development – we’re therefore delighted that this technology can now be actively
pursued with our partners from industry and academia to jointly develop relevant future application scenarios. We understand our business as “New Digital Craft”, says Jörg Petri, Director of Innovation & Applications at BigRep. René Gurka, CEO of BigRep: “We have often worked successfully in the last 18 months with Jörg and Daniel. With the acquisition of the NOWlab, the BigRep Campus in Berlin is currently growing at over 1500 m2 with more than 60 employees. With this step, we are investing heavily in the growing field of future consultation and closing a gap in the digital knowledge transfer within the field of 3D printing.”
“With NOWlab@BigRep our internal innovation work takes an enormous step forward and will
contribute to the many collaborative projects we are already engaged in with industrial partners,
research institutions and universities. In addition to conducting research into the current
generation of devices, we endeavor to develop solutions that address business-related challenges
and satisfy our core business. This includes, for example, the combination of additive
manufacturing and robotics”, added Daniel Büning, Director of Innovation & Research at BigRep. We would like to invite you – in addition to a personal factory tour – to a personal interview with
Jörg Petri and Daniel Büning or BigRep CEO René Gurka to hear more about the company, relevant
developments in materials and applications, and to learn more about the 3D printing industry. If
you are interested, please contact the press office: [email protected]. NOW is based on 3 basic principles: NATURE. WOW. NATURE. We are always fascinated by the intelligence, simplicity and beauty of natures evolutionary procedures, to create complex hierarchical systems of all scales, in which structural and functional behavior is intertwined in a perfect symbiosis. From an ecological sight, those natural structures are always characterized by an optimized quotient between multiple performance criteria and a least material usage. The concurrent development of digital technologies allow us to better analyze those biological systems and establish novel workflows that enable a controlled re-creation of those multi-layered systems by the utilization of modeling, simulation and fabrication. It is our key aim to use those process sequences - to create a new typology of digitally informed designs that are material optimized and in ecological accordance. Therefore natural phenomena serve as key inspiration and are formulating the first core of our design philosophy. ORIGN. Every design task we take on together with our client is unique and therefore requires passion, concentration and devotion each time, independent of the project’s field, scale or function. Every design task has its own origin - a starting point from where we develop further to arrive at the "best fit" solution for each individual assignment. To evaluate the micro cosmos of possibilities we pursue an integrated approach to our design in order to arrive with a best value product. We use novel design techniques to materialize our knowledge of complex assignments in the field of architecture, urbanism and interior design. NOWlab is familiar to handle various scales and stage levels from design to build within the field of product design, installations, architecture to the level of urban master plans. The moment of Wow is a moment of fascination and awe which automatically sets you into a moment of Now. When our design creates this NOWow - it is highly possible that it will be succesfull in the long run and sustain a bright future. We will always strive to produce the NOWow. Our design tasks enhance the life-quality of its user and therefore all of our projects contribute to a forthcoming of human well being. When our finished designs create the NOWow they are ready to be part of our life and time. For more info visit our webpage www.nowlab.de
In addition to the NOWis principles we are highly aware of the complex connectivities of the contemporary global and local environment around us and how these have an influence on the design decisions made. We call this the NOWcosmos - it is open and constantly growing with every task we pursue together with the team, our consultants, project partners and clients. In the best case scenario these described factors are in equilibrium to enable our central goal - comfort and well-being in a human environment. As our designs have a direct impact on the people and their surroundings it is our responsibility as architect, designer and researcher to enable this condition - to create the NOWow through which we are able to interact with contemporary life and our society. If the design creates a NOWow - it is highly possible that it will be successful in the long run and sustain a bright future. In order to arrive with the right NOWow - we are trained to master advanced and rigorous rounds of analysis and experimentation until we find the best fit solution for each unique product we create. The fact that we are involved in cutting edge research on a daily basis keeps us constantly alive and aware of the latest technological developments and methods that are applicable.
