Rainbow Promotion Roadshows

Rainbow Promotion Roadshows Rainbow Promotion ist führender Anbieter im Markt "Mobile Roadshow Promotion" Carnets, Visa etc.)
• komplette Tourenplanung inkl
Standplatzsuche etc.

Roadshow-Management

Wir sorgen für Ihren reibungslosen Veranstaltungsverlauf an jedem Ort zu jeder Zeit!

• Fest angestelltes Fahrerteam
• Fahrerbetreuung
• Ersatzpersonal und Fahrer im Falle
von Krankheit, Urlaub etc.
• Zentral gesteuerter Pannenservice
(Weltweit 24 Std.)
• Zentrale Leitstelle, 24 Std. erreichbar

• Ersatzfahrzeuggestellung
• Begleitfahrzeuge und Zusatzequip

ment
auf Wunsch
• Fahrzeugwartung, - reinigung etc.
• telefonische Fehlerdiagnose und Soforthilfe

Tourenplanung

• Überprüfung eines vorgeplanten Routings
auf Durchführbarkeit
• ggf. Standortbesichtigungen und –checks
• Assistenz bei der Einholung von
Fahrgenehmigungen und
Standplatzgenehmigungen
• Fährbuchungen
• Rollende Landstr.
• Erledigung der Zollformalitäten
(z.B. auf Wunsch


Branding

• Eine kompetente Umsetzung Ihres
individuellen Layouts und eine fachmännische
Beschriftung können wir Ihnen garantieren. Innenausbau

• Wir übertragen jedes Corporate Design
auf die Innen- und auch Außengestaltung
des Trucks.
• Mit Ideen und Know-how realisieren wir
Raumkonzepte, die bis ins letzte Detail
auf individuelle Ansprüche und Ziele
abgestimmt sind.

𝗧𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀.A mobile showroom is often judged by its exterior. It's the first thing people see and ...
03/09/2026

𝗧𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀.
A mobile showroom is often judged by its exterior. It's the first thing people see and the element that draws them in.

But the real brand experience begins inside.

That's where materials, lighting, colours, furniture and finishes come together to create a space that feels like a natural extension of the brand. Every detail has a purpose, every element contributes to the visitor experience.

The interior of the new BMW iX3 Mobile Showroom is a perfect example. Designed to reflect BMW's premium identity, it creates an environment where visitors don't just see the product, they experience the brand.

From the first concept to the final installation, our teams work together to build every mobile showroom in-house. It's a process where engineering, production and interior craftsmanship come together to create spaces that travel across Europe while delivering the same premium experience at every stop.

Swipe through the details and see for yourself.

𝗪𝗲’𝗿𝗲 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗴𝗿𝗲𝗮𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝗝𝗼𝗵𝗻𝘀𝗼𝗻 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝘀! Johnson Controls is currently taking its Innovation Studio on ...
31/08/2026

𝗪𝗲’𝗿𝗲 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗴𝗿𝗲𝗮𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝗝𝗼𝗵𝗻𝘀𝗼𝗻 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝘀!
Johnson Controls is currently taking its Innovation Studio on a three-year European roadshow, visiting more than 40 cities across nearly 20 countries.

We’re proud to be part of this ambitious journey and, even more so, to build this project as a long-term collaboration.

That’s why feedback like this means so much to us. Thank you to the Johnson Controls team for sharing your experience and for the trust you’ve placed in Rainbow Promotion.

We’re looking forward to the years and many kilometres still ahead!

𝗧𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 𝗼𝗳 𝗸𝗶𝗹𝗼𝗺𝗲𝘁𝗿𝗲𝘀, 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟭𝟬 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗰𝗼𝘂𝗻𝘁𝗹𝗲𝘀𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.ARNOLD’s European Innovatio...
27/08/2026

𝗧𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 𝗼𝗳 𝗸𝗶𝗹𝗼𝗺𝗲𝘁𝗿𝗲𝘀, 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟭𝟬 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗰𝗼𝘂𝗻𝘁𝗹𝗲𝘀𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.
ARNOLD’s European Innovation Tour is well underway, and our Expandable is travelling right alongside them.

Since launching in June, the roadshow has already travelled through Germany, Austria, Hungary and Romania, bringing ARNOLD’s fastening expertise, technologies and engineering solutions directly to customers.

In the first week alone, the team covered nearly 1,850 kilometres, visited four countries, connected with more than 100 customers and completed four full setups and teardowns.

At each stop, the Expandable transforms into a fully equipped mobile innovation showroom. Visitors can discover ARNOLD’s latest fastening solutions through live demonstrations, technical presentations and hands-on experiences, while exchanging ideas directly with the experts.

The setup includes a 190 kg technical exhibit with a C-frame and onboard system, a quarter car body section to demonstrate real-life applications, and even an interactive screw-sorting challenge.

But a successful roadshow is about more than what happens inside the showroom. Every stop requires careful preparation, from checking exhibits and testing technology to restocking materials and getting the entire setup ready for the next group of visitors.

And that is exactly what makes the Expandable such a powerful platform for a tour like this: the entire innovation experience can move from one customer location to the next.

No fixed exhibition hall. No waiting for the next trade fair.

The innovation comes to the customer.

We’re proud to see our Expandable on the road with ARNOLD and to be part of a European journey that is still far from over.

One mobile showroom. Four months. Multiple countries. Countless opportunities to connect.

Let’s keep moving.

𝗧𝗵𝗲 𝘀𝘂𝗺𝗺𝗲𝗿/𝗳𝗮𝗹𝗹 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗢𝗻 𝗧𝗵𝗲 𝗥𝗼𝗮𝗱 𝗵𝗮𝘀 𝗮𝗿𝗿𝗶𝘃𝗲𝗱! 📰From international roadshows and creative brand activations to behi...
24/08/2026

𝗧𝗵𝗲 𝘀𝘂𝗺𝗺𝗲𝗿/𝗳𝗮𝗹𝗹 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗢𝗻 𝗧𝗵𝗲 𝗥𝗼𝗮𝗱 𝗵𝗮𝘀 𝗮𝗿𝗿𝗶𝘃𝗲𝗱! 📰
From international roadshows and creative brand activations to behind-the-scenes stories and innovative projects across Europe, our latest edition is packed with the projects, people and ideas that keep brands moving.

But don’t just read it online. Get the newspaper delivered to your doorstep.
Subscribe to the physical edition of On The Road via the link in our bio and receive our seasonal newspaper, hot off the press, free of charge and straight to your home or office.

Because some stories are simply better on paper. 📰

Happy reading, and we hope to see you in the next edition!

𝗔 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵 𝘀𝘁𝗮𝗿𝘁𝘀 𝗹𝗼𝗻𝗴 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲.Especially in the premium smartphone market, con...
20/08/2026

𝗔 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵 𝘀𝘁𝗮𝗿𝘁𝘀 𝗹𝗼𝗻𝗴 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲.
Especially in the premium smartphone market, consumers want to experience a device before making their decision. They compare cameras, test the display, explore new features and decide whether a product truly stands out.

For the launch of the HONOR Magic V6, that experience was brought directly to the public in the centre of Düsseldorf.

On Joachim-Erwin-Platz, our Expandable 30ft was transformed into a premium HONOR pop-up, creating a temporary space where visitors could explore the new device in a relaxed, hands-on environment. Rather than simply seeing a campaign online, they had the opportunity to interact with the product and the brand in person.

That's the strength of a pop-up activation. It transforms a busy public space into a destination where brands can create genuine engagement, build trust and introduce new products in a way that feels personal and memorable.

For brands looking to make an impact, sometimes the most effective showroom isn't a permanent one, it's the one that appears exactly where your audience is.

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂 𝘀𝗲𝗲𝗻. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝘁𝗶𝗮𝗹 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿𝗲𝗱.In a world where consumers are exposed to thousands of digital m...
17/08/2026

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂 𝘀𝗲𝗲𝗻. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝘁𝗶𝗮𝗹 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿𝗲𝗱.
In a world where consumers are exposed to thousands of digital messages every day, real-life experiences have become more valuable than ever.

Experiential marketing turns awareness into genuine engagement by giving people the opportunity to interact with a brand firsthand. It creates moments that are memorable, emotional, and naturally shareable.

The Yves Saint Laurent Beauté LOVENUDE campaign is a great example of this.

Our Mobile Showroom was transformed into an immersive YSL Beauty Hotel, inviting visitors to step inside the brand's world. From checking in at reception and entering through a hotel elevator to exploring a luxury guest room and beauty studio, every detail was designed to create an experience rather than simply showcase a product.

Guests could discover the new collection, receive personalized beauty advice, and purchase their favorite products on-site. Every room encouraged visitors to capture and share their experience, extending the campaign far beyond the physical activation.

That's the strength of experiential marketing. One live activation doesn't just connect with the people who are there, it creates content, conversations, and memories that continue to reach audiences long after the doors have closed.

13/08/2026

𝗧𝗼𝘀𝗵𝗶𝗯𝗮 𝗶𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗿𝗼𝗮𝗱!
With the current heat waves across Europe, there couldn’t be a better time for Toshiba to hit the road. The mobile exhibition is bringing Toshiba’s latest air conditioning and heat pump solutions directly to customers across Europe.

After a successful kickoff in Helsinki, the journey continues through Finland before heading to Poland. Next stops: Tampere and Turku! 🇫🇮

With 17 countries and 74 cities on the route, there’s plenty more to come.

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗯𝗲𝘀𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝗶𝗻 𝗮𝗰𝘁𝗶𝗼𝗻.For Navimow, we developed two custom InfoWheels designed to showcase the latest...
10/08/2026

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗯𝗲𝘀𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝗶𝗻 𝗮𝗰𝘁𝗶𝗼𝗻.
For Navimow, we developed two custom InfoWheels designed to showcase the latest generation of robotic lawn mowers in a truly interactive way.

To support live demonstrations, we engineered a foldable artificial grass field that transforms any location into a mobile demo area. Rather than simply displaying the product, visitors can watch the robotic mowers navigate the course, demonstrating the precision, intelligence and technology behind the Navimow system.

By combining custom-built mobile units with a portable demonstration setup, the experience can travel wherever the audience is, without compromising on functionality or presentation.

It's a great example of how experiential marketing helps turn innovative technology into something people can see, understand and experience first-hand.

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲 𝗮 𝘃𝗶𝘀𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲?When Peugeot unveiled the Polygon Concept Car, the goal wasn't just to showc...
06/08/2026

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲 𝗮 𝘃𝗶𝘀𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲?
When Peugeot unveiled the Polygon Concept Car, the goal wasn't just to showcase a new vehicle, it was to introduce a bold new design language and give people a glimpse of what's next.

To support this vision, we transformed one of our Expandable units into a premium showroom. Every detail was tailored to the Polygon Concept Car, from the interior design and lighting to the branding and overall layout. Creating an immersive environment that reflected Peugeot's vision for the future of driving.

Instead of creating separate activations for each country, Peugeot took one powerful concept and scaled it across Europe. The result? A consistent launch experience that connected with audiences in multiple markets while staying true to the brand's vision.

The journey began in Madrid before continuing across Europe, with stops in Portugal, England, France, Poland, the Netherlands and beyond, bringing the concept directly to audiences instead of limiting it to a single launch event.

That's the strength of a European roadshow: one investment, one story, and one consistent brand experience across borders.

𝗢𝗻𝗲 𝘂𝗻𝗶𝘁. 𝗧𝘄𝗼 𝘀𝗲𝗮𝘀𝗼𝗻𝘀. 𝗘𝗻𝗱𝗹𝗲𝘀𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀.What started on the snowy slopes of Davos this winter recently found a new ...
03/08/2026

𝗢𝗻𝗲 𝘂𝗻𝗶𝘁. 𝗧𝘄𝗼 𝘀𝗲𝗮𝘀𝗼𝗻𝘀. 𝗘𝗻𝗱𝗹𝗲𝘀𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀.
What started on the snowy slopes of Davos this winter recently found a new setting in the heart of Berlin.

For Toblerone, we developed a custom InfoWheels Boutique featuring a bespoke glass façade with the brand's iconic triangular window, a design that instantly reflects the unmistakable shape of Toblerone itself.

While the surroundings changed completely, the experience remained just as strong. From a winter activation in the mountains to a sunny city campaign, the same unit seamlessly adapted to a new audience, a new location and a new crowd.

That's the strength of modular roadshow solutions. One custom-built unit can travel across countries, seasons and campaigns while maintaining a consistent brand identity.
Because great mobile experiences aren't designed for just one event, they're built to keep moving.

-Up

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