03/09/2026
𝗧𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀.
A mobile showroom is often judged by its exterior. It's the first thing people see and the element that draws them in.
But the real brand experience begins inside.
That's where materials, lighting, colours, furniture and finishes come together to create a space that feels like a natural extension of the brand. Every detail has a purpose, every element contributes to the visitor experience.
The interior of the new BMW iX3 Mobile Showroom is a perfect example. Designed to reflect BMW's premium identity, it creates an environment where visitors don't just see the product, they experience the brand.
From the first concept to the final installation, our teams work together to build every mobile showroom in-house. It's a process where engineering, production and interior craftsmanship come together to create spaces that travel across Europe while delivering the same premium experience at every stop.
Swipe through the details and see for yourself.