08/09/2021
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The isotonic drink Taroha - an example of the creative power of 3D images on shrink sleeves using hot stamping.
Placing 3D images on shrink sleeves using hot stamping technology is a game changer for the cost-effective application of 3D effects on this popular packaging material. This is an excellent way for products that are looking to present themselves as premium or unique to emphasise this positioning in the packaging design.
We worked with the design agency eskju and the foil manufacturer Leonhard KURZ to demonstrate what a high-quality shrink sleeve packaging can look like.
Our beverage brand TAROHA is positioned for the target group of ambitious performers. The energetic design is characterised by the futuristic presentation of the brand name on a dark background in a high-quality look. As a visual counterpoint, the powerful sprinter completes the design. The 3D representation of the Sprinter attracts the consumer's attention.
More info: https://www.pantec-gs.com/en/ressources/3d-image-on-shrink