23/06/2025
New EU Product Safety Regulation (GPSR)
We Help Non-EU Brands Enter Europe Safely and Legally.
As of December 13, 2024, the European Union has introduced the General Product Safety Regulation (GPSR) , a game-changing law that affects all consumer products sold in the EU, whether online or offline.
If you are a manufacturer outside the EU, this law requires you to appoint a local Wirtschaftsakteur (economic operator), such as an Authorized Representative, Importer, or Fulfillment Partner – who is legally responsible for:
1-Product safety compliance
2-Technical documentation and risk assessments
3-Traceability and labeling
4-Communication with EU market surveillance authorities
Without this EU-based representative, your products can no longer be sold in Europe, even via platforms like Amazon, eBay, Etsy, or your own online shop.
At Zaytoun Business Solutions (www.zaytoun.de), we offer:
1-Representation as your official EU economic operator
2-Guidance on compliance with the new GPSR law
3-Support for Amazon sellers, online retailers, and manufacturers from Asia, the US, and beyond
4-Risk management, labeling review, and product file preparation
Our mission is simple: make EU market access safer, faster, and legally compliant, so you can focus on growing your brand.
Let’s talk! Whether you’re launching a new product or upgrading your compliance strategy. We’re happy to help.
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