africon GmbH

africon GmbH africon GmbH is a consulting firm with sole focus on Africa. More on www.africon.de

With our “hands-on” philosophy we consult companies with their first market research in Africa, develop individual Africa strategies and implement projects locally. This reduces costs, risks and time for our clients and increases turnover in selected African markets.

Where are African countries importing trucks from? How do sourcing patterns differ between regions?In a recent project f...
14/11/2025

Where are African countries importing trucks from? How do sourcing patterns differ between regions?

In a recent project for a large German automotive company, we analysed truck import dynamics across key African markets.

Discover our key findings and insights here: https://lnkd.in/dvCkvCpN


UCIMA (the Italian Packaging Machinery Manufacturers Association), in collaboration with Confindustria Assafrica & Medit...
27/10/2025

UCIMA (the Italian Packaging Machinery Manufacturers Association), in collaboration with Confindustria Assafrica & Mediterraneo, organised a conference (The African Market – How to Benefit from the African Potential) dedicated to the growth prospects of Made in Italy packaging on the African continent. africon was invited to speak on the topic “Opportunities for the packaging sector in African markets”.

Our Founder & CEO, Marc-Peter Zander, presented on the strong growth opportunities in Africa for Italian companies.

Some key takeaways:
✔️ Italy leads as the top supplier of packaging technologies to Africa, with 26% of total machinery sales.
✔️ Doing business in Africa requires solid market understanding as well as strong partners and networks.

Thank you to UCIMA for hosting such an engaging event. We look forward to continuing the conversation and strengthening collaborations between Italy and Africa.
Read more about the event here: https://lnkd.in/dAvRk5A4
ItaliaImballaggio

Image #3 credit: ItaliaImballaggio

14/08/2025

At africon, we consult the management of companies in developing their individual Africa strategies. Our exclusive focus on the continent will give you access to in-depth, current, local and actionable strategies.

See our latest insights in our slide of the month (SOTM) series here https://lnkd.in/dzrqcKzA

Does Africa’s pharmaceutical manufacturing industry present opportunities for international companies? That was the cent...
06/08/2025

Does Africa’s pharmaceutical manufacturing industry present opportunities for international companies? That was the central question in a recent project for one of our clients, a global healthcare firm.

Our findings.
✔️ Over 400 pharmaceutical manufacturers are active across the continent.
✔️ Four countries (Egypt, Nigeria, South Africa, and Algeria) host significant manufacturing activity, accounting for the bulk of Africa’s pharmaceutical output.
✔️ Major global players such as Pfizer, Johnson & Johnson, and Sanofi are already present in African markets, demonstrating confidence in the continent’s long-term potential.

With increasing investment in infrastructure and local capacity, the sector is poised for strong growth in the coming years. What is your potential in Africa? If you have any questions, contact us at [email protected].

Learn more here https://lnkd.in/g4m2tAZb

africon conducted an in-depth analysis of generator demand across Africa for a global energy solutions provider. We also...
04/07/2025

africon conducted an in-depth analysis of generator demand across Africa for a global energy solutions provider. We also carried out 20+ expert interviews and engaged with local experts, distributors, and stakeholders in the market.

Our extensive research identified South Africa, Egypt, and Nigeria as the continent’s top three importers of diesel generator sets.

Learn how these import trends are shifting in the top countries here. https://africon.de/en/where-is-diesel-generator-demand-rising-in-africa-slide-of-the-month-june/

What do emission standards look like across Africa? This was one of the questions from our clients. As part of the proje...
12/06/2025

What do emission standards look like across Africa?

This was one of the questions from our clients. As part of the project, we analysed regulatory frameworks related to industrial air pollution in Africa.
Our findings revealed clear front-runners like Morocco, South Africa, Rwanda, and Mauritius and markets with regulatory gaps and opportunities.

See the insights here. https://lnkd.in/dF9JrsX4

Did you know the majority of Egypt’s MedTech imports come from Germany?We analysed Egypt's import landscape in our recen...
04/03/2025

Did you know the majority of Egypt’s MedTech imports come from Germany?

We analysed Egypt's import landscape in our recent project for a leading European company. In 2023, most of Egypt’s MedTech imports came from Europe—primarily Germany and the Netherlands—followed by China and the U.S. However, economic challenges such as currency devaluation, inflation, and foreign exchange shortages have led to a decline in imports, increasing costs and limiting the procurement of medical equipment.

Despite these hurdles, the industry is projected to grow, and European companies are expected to remain dominant players in the market. Understanding these shifts is crucial for businesses looking to expand in Egypt.

Our insights and recommendations helped our client navigate these complexities and identify opportunities in Egypt.

If you are interested in getting this data or would like to talk to an expert about market strategy for Egypt, please contact us at [email protected].

Read more in our SOTM (Slide of the month) here https://africon.de/en/the-majority-of-egypts-medtech-imports-come-from-germany-slide-of-the-month-sotm-december/

A common question from our clients developing their Africa strategy with africon is on the forex situation in various co...
25/02/2025

A common question from our clients developing their Africa strategy with africon is on the forex situation in various countries.

To guide our clients and provide insights to our business community, we mapped the forex landscape a few months ago and are now sharing the exclusive slide with you. We employed a methodology that combined two critical factors: Central Bank USD reserves and the trade balance (export-import difference).

Read more about Forex in Nigeria, Ethiopia, South Africa, Ghana etc. here https://lnkd.in/dbEtyfwp

What is your potential in Africa? If you have any questions, contact us at [email protected].

19/02/2025

Ever wondered what it's like to work at africon?

George Watakah, a Consultant in Kenya, shares his experience. "At africon, I've been fortunate to contribute to impactful projects across multiple industries, including automotive, construction, and healthcare—ranging from facilitating market pe*******on to supporting business growth across Africa. Each assignment presents distinct challenges, valuable insights, and the opportunity to collaborate with talented professionals. The experience and learning environment here are truly exceptional," he says.

Learn more about our team here: https://lnkd.in/dkAMUwe9
Keep checking our careers page this year for more exciting roles: https://lnkd.in/de2_si_5


As africon continues to expand across Africa, we are excited to strengthen our presence in Ghana, a key hub in West Afri...
14/02/2025

As africon continues to expand across Africa, we are excited to strengthen our presence in Ghana, a key hub in West Africa’s growing business landscape.

We welcome Abigail Owusu-Ansah to our Ghana team. Abigail is a dynamic business development professional with over five years of experience driving strategic growth and delivering impactful solutions across diverse industries. She has a strong background in market research, lead generation, stakeholder engagement, and client success management.

Read more https://lnkd.in/d_uX8y3V

We implemented an Africa strategy project for a large international pharmaceutical company, focusing on industry mapping...
17/01/2025

We implemented an Africa strategy project for a large international pharmaceutical company, focusing on industry mapping and multi-country prioritization. As part of the project, we analyzed the vitamins and minerals segment within the broader OTC (Over-the-counter) market across pre-selected African countries.
Our research revealed that Egypt, Nigeria, and South Africa lead the way as the top three markets for vitamins and minerals in Africa.

Learn more about the project and key findings about the industry in the link below. What is the potential for you in Africa? If you have any questions, contact us at [email protected].

https://lnkd.in/daRt6CpM

Adresse

Carl-Ronning-Straße 1
Bremen
28195

Öffnungszeiten

Montag 09:00 - 18:00
Dienstag 09:00 - 18:00
Mittwoch 09:00 - 18:00
Donnerstag 09:00 - 18:00
Freitag 09:00 - 18:00

Telefon

+4942133111800

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