UseTree GmbH

UseTree GmbH Wir sind UseTree! Wir gestalten Produktlösungen: Methodisch. Ganzheitlich. Einzigartig.

Das Berliner Unternehmen UseTree identifiziert, optimiert und gestaltet nutzerzentrierte Produktfamilien, vorwiegend in den Bereichen Automotive, Consumer, Industry und Medical. Mithilfe einer interdisziplinären und ganzheitlichen Herangehensweise entwickeln die UX-Experten von UseTree methodenorientiert Lösungen entlang des gesamten Produktlebenszyklus.

Happy Equal Pay Day 4.0! Today we celebrate fair pay in the (digital) working world. This doesn't only concern women of ...
07/03/2022

Happy Equal Pay Day 4.0!

Today we celebrate fair pay in the (digital) working world. This doesn't only concern women of all backgrounds but everyone.

Digitalization is in full swing and is fundamentally changing all areas of our lives now and more so in the coming years - how we communicate, inform ourselves, consume and above all: how we work.

We support equal pay at UseTree and we are aware that we are part of the changes. We push towards an inclusive and fair work environment for women of all backgrounds. Let's go to work.



16/12/2021

"It began one morning in December ..."

🎄Merry Christmas and a Happy New Year! 🎄

Your favorite UX agency UseTree GmbH prepared a very special Christmas clip for you. We hope you like it!

We want to thank you for another great year together. We are proud that we were able to inspire you with our enthusiasm for digital solutions - together we are able to achieve great things.

UseTree wishes you, and your families pleasant, relaxing days and health, as well as personal and professional success for the New Year 2022!

Video contributors: The UseTree team! 🤩❤️

🍰Creation:
Otto Dietrich: Direction, Production, Editing
Kimia Amir-Moazami: Styling, Setdesign
Nastasja Schäfer: Props
Julia Fritzsche: Script
Charlotte Elliott: Script, Narrator

https://usetree.com/en/the-christmas-monster/

Sound source:
Arthur Benson "Simple Pleasantries", "The Friendly Ghost", "All my Gifts to you" / epidemicsound.com


Happy World Usability Day! On this annual celebration the whole UX community gets together to talk about current achieve...
11/11/2021

Happy World Usability Day! On this annual celebration the whole UX community gets together to talk about current achievements and the impact of interactive products and systems. This year the theme is "Design of our Online World: Trust, Ethics & Integrity". This morning we spoke in Leipzig (yes, in person!) about the phenomenon of dark patterns and how a user-guidance can be interest-driven and unethical. When does the UX toolbox become a bag of tricks and how does user guidance become manipulative? Dark Patterns are business-oriented tactics, that worsen the user experience. They are categorised in disguised ads, fear of missing out, friend spam, hidden costs, privacy zuckering just to name a few. Tell us your last experience within this practice! Have a nice WUD 2021!


15/07/2021

"If users were to choose a product or service mainly for usability reasons, cats would no longer exist as domestic animals."

And we wouldn't want that, would we? 🐱

Quote by Christos, Senior Product/Visual Designer published on Dribble

We are happy to announce that our design concept for ToolCommander®next is nominated for the UX Design Award!  !Christia...
06/07/2021

We are happy to announce that our design concept for ToolCommander®next is nominated for the UX Design Award! !

Christian Mateit and Dorothee Kaser worked on the modular Software System for our client
Kontron AIS GmbH.

ToolCommander®next visualises and controls machines of various types. For the performance of a machine, the software user interface is decisive, as it is used for manual operations and evaluations. The project goal was to develop a modular software framework with a completely revised user interface that clearly structures complex content and enables user-friendly interaction while complying with industry standards. Service staff, operators and technologists should be able to operate the machine safely and effectively.

For more information about our project go to our link in bio.

We are looking forward to the decision of the award jury later this summer … !!














We are happy to announce that our design concept for ToolCommander®next is nominated for the UX Design Award!  !Christia...
06/07/2021

We are happy to announce that our design concept for ToolCommander®next is nominated for the UX Design Award! !

Christian Mateit and Dorothee Kaser worked on the modular Software System for our client Kontron AIS GmbH.

ToolCommander®next visualises and controls machines of various types. For the performance of a machine, the software user interface is decisive, as it is used for manual operations
and evaluations. The project goal was to develop a modular software framework with a completely revised user interface that clearly structures complex content and enables user-friendly interaction while complying with industry standards. Service staff, operators and technologists should be able to operate the machine safely and effectively.

For more information about our project go to our link in bio.

We are looking forward to the decision of the award jury later this summer … !!














Please welcome our new team member User Experience Analyst Fabienne! Since her Psychology studies, she has been fascinat...
14/05/2021

Please welcome our new team member User Experience Analyst Fabienne! Since her Psychology studies, she has been fascinated by the diverse aspects of human-machine interaction and product development. She especially deepened her knowledge in the field of automated driving and statistical data analysis during her doctorate. Fabienne´s background is therefore integral for UseTree´s UX Research department! Welcome to the team! (Click the link in our bio for more info about everyone working at UseTree 🤩)

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Seien Sie morgen live dabei wenn wir in unserem Vortrag darüber sprechen wie Usability und User Experience (UX) eine ent...
05/05/2021

Seien Sie morgen live dabei wenn wir in unserem Vortrag darüber sprechen wie Usability und User Experience (UX) eine entscheidende Rolle bei der Entwicklung von Medizinprodukten spielen. Spoiler Alert: sie ermöglichen eine intuitive und sichere Bedienung.
Unter folgendem Link können Sie ab 17:30 Uhr online zuschauen:

https://www.linkedin.com/events/asqffgdigitalhealth-user-centre6795346070797869056/

09/04/2021

Remember our little quiz about the sheep, the bomb and the hawk? What they have in common is SENSYS! In our new column “The story behind” we tell you fascinating stories within the work of our very diverse clients. This first article is about SENSYS ▶️ - and the global work of Application Engineer Gorden. His experiences in Scotland (sheep) and in the United States (hawk) could not be more different.

SENSYS mission is to supply survey devices and solutions for a non-destructive evaluation of areas. They support those whose goal is to protect history, learn from it or to protect mankind while removing the vast amount of explosives remnants of war.

Have a look into the story behind of SENSYS via our link in bio and let us know what you think!



19/03/2021

Tomorrow is International Happiness Day!

According to the WHO “health is a state of complete physical, mental, and social well-being (…)”.

Especially being in lockdown and isolated isn’t really happiness boosting, but we all find ways to stay sane. At UseTree we have many backgrounds such as psychology and we`d love to tell you about an interesting theory of mental health.

It is called mental hygiene and goes deeper into how we can maintain our health and prevent mental disorders.

There is one easy little daily task that we can all include in our busy schedules that can actually help put our experiences, thoughts and feelings into perspective.

In the evening before going to bed, asking oneself things such as: What has worried me today? What was I angry about today? Then look at these closer and ask were they: justified, unjustified or reasonable? A simple yes or no is enough.

Then go to the positive and think about three things that made you happy that day. No judgments, any small thing or little experience or thought can be uplifting, according to this science.

For a deeper look into this method search for: “mental hygiene”.

We wish you a nice weekend and send you some positive thoughts for Happiness Day!




Recently we told you about the medical project we did with Siemens Healthineers – today we would like to give you a litt...
12/03/2021

Recently we told you about the medical project we did with Siemens Healthineers – today we would like to give you a little bit of insight into how we get to a finished medical product:

Usually when we are starting a new project, we do an intensive examination of the context of use. We identify user-centred requirements and initial risks and usability problems in workshops, interviews, expert reviews and task analyses.

To get rid of the risks and usability problems we test prototypes with new concepts in several iterations. These consist of several formative and lastly one summative testing, that are carried out by the research team at UseTree. Each individual step and all changes resulting from the tests are documented, in detail, in the usability file – one of the requirements to get an approved medical product.

Do you have any questions about this process? Are you currently working on an approval of a medical product? Or do you have a question regarding testing and research? We are happy to answer them here or via [email protected]!













New Case! The importance of health is currently more noticeable than ever. Therefore, we are happy to be part of the dev...
18/02/2021

New Case! The importance of health is currently more noticeable than ever. Therefore, we are happy to be part of the development of a new, innovative medical product for radiologists.
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Since 2019, we have been accompanying Siemens Healthineers in the development of an AI-based radiology software, the AI-Rad Companion. The software supports users in the assessment of medical images and the detection of radiological irregularities and thus diagnostic precision increased.

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Last year, we already reported on our project along with Siemens Healthineers at the DMEA-Europe’s leading platform for digital healthcare. Now, we are pleased that this exciting project also becomes part of our healthcare portfolio on our website - Link in bio!

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We all know the challenges we face, especially in the development of innovative medical products. We have to create user acceptance and trust towards new technologies and combine innovative spirit with regulatory requirements. This is a real team task that can only be solved hand in hand.

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What are your experiences in developing medical products? How do you address these challenges?

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We look forward to your feedback on the topic of Healthcare & UX. If you have any questions, our industry representative Ariane Jäger will be happy to advise you.

Adresse

Dorotheenstraße 37
Charlottenburg
10117

Öffnungszeiten

Montag 09:00 - 18:00
Dienstag 09:00 - 18:00
Mittwoch 09:00 - 18:00
Donnerstag 09:00 - 18:00
Freitag 09:00 - 18:00

Telefon

+493086329191

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