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Scentcommunication

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Deutschland
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Scentcommunication

Scentcommunication steht für langjährige Erfahrung im Bereich Duftentwicklung, Duftkreation und Duftmarketing.

Wir entwickeln und vermarkten authentische, individuelle und exakt steuerbare Dufterlebnisse, um eine neue und unwiderstehliche Dimension in der Kommunikation zu kreieren. Wir entwickeln den passenden Duft für jedwede Applikation. Unsere einzigartigen Systeme erlauben die exakte Steuerbarkeit von Düften und Aromen und langanhaltende und authentische Wiedergabe selbst höchst komplexer Duftkompositi

onen. Kein Versprühen, kein Nebel, keine Flüssigkeit - unsere Technik liefert ausschließlich trockene, duftende Luft.

04/06/2026

Scent can be a powerful tool in retail environments.

This is supported by a growing body of research in sensory marketing – for example, a field experiment by
Leenders et al. (2019) in a supermarket.

The study highlights how strategic scenting can influence customer behavior and drive sales in a positive way.

These are the key findings:

1⃣ The study found a significant positive correlation between scent intensity and actual store-level sales.

2⃣ Shoppers spent more time in the store when an ambient scent was present.

3⃣ Customers evaluated the environment more favorably, leading to a stronger overall brand impression.

🔗 Follow the link in our bio to learn more about the potential of scent for your business.

📚 Source:
Leenders, M. A., Smidts, A., & El Haji, A. (2019). Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers. Journal of Retailing and Consumer Services, 48, 270-280.

28/05/2026

Research on scent is expanding rapidly, with growing evidence across psychology, neuroscience, and environmental design.

Two interesting recent studies on the effect of scent in workplaces add to this evolving picture.

🧠 Liu et al. (2025) conducted a double-masked, randomized study with 44 office workers divided into two groups receiving either jasmine or lavender aromatherapy. The result: Both jasmine and lavender effectively enhanced emotional well-being, mainly by lowering depression and anxiety. Lavender, in particular, increased alpha brain wave activity – a marker of calm and focused relaxation.

🧪 Shi et al. (2026) explored how different scents like rosemary, lemon, and peppermint affect emotional and physiological states during work. Their findings confirm that scented environments can measurably lower stress and lift mood under controlled workplace conditions.

➡️ Together, these studies highlight how scent can actively support wellbeing and productivity in workspace design. In practice, integrating aromatic cues – such as calming lavender during focus sessions or energizing citrus notes to stimulate attention – can become an intentional part of the office environment.

Scentcommunication develops tailormade scent solutions that translate scientific insights into environments fostering focus, balance and wellbeing at work.

📚 Sources:
Liu, Zhenyu / Ying, Weiqiang / Yao, Cheng / Ying, Fangtian. “Effects of Aromatherapy on Stress and Emotion in Office Workers: An EEG Analysis.“, in: Dyna 100, p. 56-62, January 2025.

Shi, Yongxiang / Lyu, Junmeng / Miao, Julia T / Zhiwei, Lian: “Optimizing workplace emotional states: Evidence from aromatic environmental exposure“, in: Indoor and Built Environment, Vol. 35, Issue 3, March 2026.

22/05/2026

As modern perfumery explores new aroma molecules in the lab, it is still nature that provides the greatest source of inspiration for discovering and creating new fragrances.

🌿 Flowers, leaves and seeds: High up in the treetops of the Amazon rainforest, an entire world of scent is still waiting to be discovered. Of the 9,000 plants whose olfactory properties are now known, only around 400 are used in fragrance production today.

But discovering these scents is far from simple. To capture them, researchers rely on advanced techniques that allow them to collect natural aromas without damaging the source – preserving their authentic olfactory signature in the wild.

15/05/2026

Guaratiba is an exotic fragrance composed of Brazilian tonka beans, to***co leaves, teak wood, and guaiac wood — a warm, woody-herbaceous scent profile with depth and character.

Created for Swiss luxury watch manufacturer Roger Dubuis, the exclusive scent is used in all boutiques in Europe, America, the Near East and Asia to accentuate the luxurious ambience.

It is also part of the Scentcommunication scent library which includes thousands of adapted and custom-developed fragrances, designed to create authentic and scalable scent experiences across a wide range of environments.

08/05/2026

In retail, customer experience is largely driven by visual and haptic cues. Yet scent also has a measurable
impact on perception and behavior – and is still rarely used strategically.

In our work, three approaches have proven particularly eﬀective:

1⃣ Aligning scent and product

When the scent complements what is being sold, it can enhance product perception and positively influence
purchase decisions. For example, in a 2016 experiment featured in an ARD broadcast, we demonstrated that
the aroma of curry significantly boosted spice sales.

2⃣ Signature scent across all stores

A consistent fragrance across all locations builds familiarity and supports brand recognition.
Scentcommunication has implemented this concept for many brands including Babor, Deutsche Telekom,
Commerzbank or Roger Dubuis.

3⃣ Shaping atmosphere and dwell-time

A well-balanced scent concept helps reduce stress and increases the time customers spend in-store.
Lavender, citrus-based scents (such as orange or bergamot), vanilla and peppermint are among the most
studied aromas in relation to stress response and perceived comfort.

30/04/2026

The development of brand scents is about much more than pleasant fragrances. A well-crafted, bespoke corporate scent captures the essence of a brand – its values, character, and heritage. It can translate a brand’s identity into an olfactory experience or even add a new emotional layer to it.

In developing signature scents, Scentcommunication draws inspiration from a brand’s real material world, for example production processes and raw materials.

At the same time, we rely on scientific insights into fragrance notes and their specific effects to convey a brand’s values and evoke emotions such as trust, joy, or relaxation.

23/04/2026

The impact of a scent depends not only on its composition, but also on how it is delivered.

The ScentController is a globally unique technology, specifically designed for interactive, individually controlled scent experiences.

Triggered via push button or motion sensor, it is ideal for brand experiences such as multimedia installations or virtual reality applications, where scents can be precisely activated on demand.

As part of a range of in-house developed technologies, the ScentController product family exemplifies Scentcommunication’s unique approach. We don’t just create fragrances, but also offer the technology that enables context-specific diffusion and precise full control over intensity, timing, and spatial distribution.

16/04/2026

Lavender is often associated with calming properties – but what does science say? 🧪

In fact, several studies suggest that inhaling lavender may lower subjective stress and anxiety levels.
Some studies also report changes in physiological stress markers, such as α‑amylase or other indicators of autonomic nervous system activity, and suggest potential benefits for mood and emotional well-being. 🧠

What makes lavender particularly interesting is its chemical composition: Linalool, one of the main constituents, is known for its calming, anxiety-reducing, and sleep-promoting effects — in some cases even stronger than the well-known herbal sleep aid valerian.

While individual responses vary and the quality of evidence is still growing, it can be assumed that lavender scent is a simple and effective tool to create calmer environments — whether at home, in the office, or in retail spaces.

scentmarketing

10/04/2026

Scents oﬀer distinctive diﬀerentiation and sustained impact compared to other media.

From oﬃce environments enhancing performance and reducing stress, to lobbies conveying brand identity,
lounges fostering relaxation, or airline training optimizing response times – olfactory applications
demonstrate strategic versatility across sectors.

02/04/2026

To be fair – it takes more than the smell of lemons to make the world a better place. 🍋

Yet scientific studies show, that pleasant scents can subtly influence behavior positively.  For marketing and public spaces, this means: The right scent choice can promote cleanliness and encourage people to act more considerately.

In practice, this translates into spaces that feel cleaner, customers who treat environments with more respect, and atmospheres that increase dwell time, satisfaction, and brand perception.

Scent acts as a subtle but measurable tool to improve experience, behavior, and ultimately, business outcomes.
      📚 Sources:  R.W. Holland / M. Hendriks / H. Aarts: Smells like clean spirit. Nonconscious effects of scent on cognition and behavior. In: Psychological Science 16(9), 2005, p. 689-93  Dr. M. A. De Lange / L.W. Debets / K. Ruitenburg / R.W. Holland: Making less of a mess: Scent exposure as a tool for behavioral change. In: Journal Social Influence Volume 7, 2012, p. 90-97

K. Liljenquist, C.-B. Zhong / A.D. Galinsky: The smell of virtue: clean scents promote reciprocity and charity, In: Psychological Science, 21(3), p. 381–383 
F. Rötzer: Moral geht mit sauberem Geruch einher. In: Telepolis 2009.

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Dürener Str. 422
Cologne
50858

Öffnungszeiten

Montag	09:00 - 17:00
Dienstag	09:00 - 17:00
Mittwoch	09:00 - 17:00
Donnerstag	09:00 - 17:00
Freitag	09:00 - 17:00

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