09/10/2026
With brands like PERSIL and TAFT, Henkel has shaped iconic fragrances that have become familiar to generations of consumers.
At the Henkel festival recently held to celebrate the company’s 150th anniversary, around 17,000 guests had the chance to experience some of these fragrances in an immersive way. Scentcommunication helped bring them to life with established scent technology.
🫧 Visitors could walk through a giant PERSIL bottle scented with its signature fragrance and experience the iconic TAFT Classic fragrance in a scent tunnel. Both were powered by our Scense Ambient Air Diffusers.
🫧 At the Experience Center for Laundry, our ScentController enabled visitors to experience Persil fragrances from different periods individually at the push of a button.
Congratulations to Henkel on this special anniversary!
📷 © Henkel
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