Scentcommunication

Scentcommunication Scentcommunication steht für langjährige Erfahrung im Bereich Duftentwicklung, Duftkreation und Duftmarketing.

Wir entwickeln und vermarkten authentische, individuelle und exakt steuerbare Dufterlebnisse, um eine neue und unwiderstehliche Dimension in der Kommunikation zu kreieren. Wir entwickeln den passenden Duft für jedwede Applikation. Unsere einzigartigen Systeme erlauben die exakte Steuerbarkeit von Düften und Aromen und langanhaltende und authentische Wiedergabe selbst höchst komplexer Duftkompositi

onen. Kein Versprühen, kein Nebel, keine Flüssigkeit - unsere Technik liefert ausschließlich trockene, duftende Luft.

Our sense of smell is closely connected to the limbic system. 🧠Scent signals travel directly to this part of our brain w...
03/09/2026

Our sense of smell is closely connected to the limbic system. 🧠

Scent signals travel directly to this part of our brain where emotion and memories are processed.
This is why scent has the unique ability to evoke immediate emotional responses and lasting recollections.

 is known for individually designed, made-to-measure hotels in some of the most vibrant cities.Each hotel is unique – in...
27/08/2026

is known for individually designed, made-to-measure hotels in some of the most vibrant cities.

Each hotel is unique – inspired by its location and shaped by the art, culture, gastronomy and stories of its surroundings.

To translate this diversity into a consistent brand experience, Scentcommunication developed a corporate scent in collaboration with perfumer Geza Schön and the 25hours creative team: 

A complex composition of woods, black tea, and a subtle touch of incense, the 25hours scent evokes the impression of walking through a forest or sitting close to a fireplace. 

While each 25hours property is designed individually, the scent ensures consistent brand recognition across all locations.

Scent is commonly regarded as a tool for creating atmosphere, enhancing well-being, or shaping brand experiences. But sc...
21/08/2026

Scent is commonly regarded as a tool for creating atmosphere, enhancing well-being, or shaping brand experiences. But scent can do more than that: it can convey information. Lufthansa Flight Training is a striking example.

🛫 In training scenarios, specific odours are deliberately introduced to simulate potential hazards as realistically as possible.

🛫 Crews are trained to recognise these olfactory cues, interpret them correctly, and respond accordingly.

The reason is simple: our sense of smell is fast, direct, and closely linked to memory and emotion. It can provide valuable information about our environment, alerting us to potential dangers even before our other senses register them.

This training approach was developed by Scentcommunication in collaboration with Lufthansa.


A walk in the forest can feel almost therapeutic. Many people report feeling calmer, more relaxed, and emotionally resto...
13/08/2026

A walk in the forest can feel almost therapeutic. Many people report feeling calmer, more relaxed, and emotionally restored after spending time in nature.

A recent review published in “npj Urban Sustainability“ highlights an often overlooked factor in this experience: natural scents. Analyzing 30 studies, the authors examined the psychological and physiological effects of smells emitted by natural sources such as forests, plants, and soil.

The findings indicate that these scents are associated with measurable reductions in stress, increased relaxation, and improvements in overall well-being.

Beyond natural settings, these insights could also be applied in other environments. For example, incorporating nature-related scents into urban spaces may help people feel more connected to nature, improve well-being, and create healthier living environments.

📚 Source:
Taufer, F., Pálsdóttir, A. M., & Hedblom, M. (2025/2026). Psychological and physiological responses to smells from nature – potential health benefits for urban dwellers. npj Urban Sustainability. Springer Nature.

Young, vibrant, energetic: The “Firefly“ signature scent combines a blend of premium natural ingredients.Fresh citrus no...
06/08/2026

Young, vibrant, energetic: The “Firefly“ signature scent combines a blend of premium natural ingredients.

Fresh citrus notes of bergamot, lime, and mandarin are balanced by floral accords of osmanthus, jasmine, and magnolia. Together with juniper, pink pepper, vetiver, labdanum, and mate, they create a complex and unique fragrance that resonates with both Asian and European audiences.

Beyond the vehicle, the “Firefly“ signature scent extends into brand communications and live events, making it a multi-channel experience.

Scentcommunication adapted it to different scenting technologies to ensure a consistent sensory identity across every touchpoint.

In the luxury segment, every detail matters – including scent. But what defines an effective scent for a luxury brand?The...
30/07/2026

In the luxury segment, every detail matters – including scent. But what defines an effective scent for a luxury brand?

The answer lies in so-called “olfactory congruence”: creating the perfect match between scent and brand image. Only when brand identity and scent are in harmony, the brain will perceive the experience as coherent, authentic and valuable.

In practice this means that a good brand scent – particularly in the luxury segment – needs to do far more than “smell nice“. In essence, it must translate the brand’s DNA into a distinctive olfactory expression.

📍
A recent study from 2026, using EEG brain measurements, supports this: Researcher found that while unexpected or surprising scents may evoke a brief sense of joy in customers, it is only the congruence between scent and brand image that cultivates genuine liking – leading to stronger brand loyalty and purchase intention.

📚 Source:
Kim, S., Chang, H. J., Ortiz, B. L., & Chong, J. W. (2025/2026). The role of scent congruence with luxury brand image in consumers’ emotions, memory, and brand resonance: A mixed-methods approach using EEG and quantitative analyses. Journal of Retailing and Consumer Services, 90, 104663.

“Magic Cedar“ is a distinctive and unique scent from the Scentcommunication Scent Library. A woody fragrance with an app...
23/07/2026

“Magic Cedar“ is a distinctive and unique scent from the Scentcommunication Scent Library. A woody fragrance with an appeal to velvety skin – classy, fresh and almost pheromonic.

Our library of thousands of adapted and newly developed fragrances, flavors and scents makes precise scent deployment possible across any space or application, from single-room systems to large-scale environments.

🔗 Discover the full range of our services via the link in our bio.

With more than 6,000 plant species waiting to be explored, the newly opened greenhouses at  are well worth a visit.Scent...
16/07/2026

With more than 6,000 plant species waiting to be explored, the newly opened greenhouses at are well worth a visit.

Scentcommunication contributed an interactive scent station that allows visitors to discover the fragrances
of tropical plants – lemon grass, ylang-ylang, and patchouli – at the push of a button.

Based on Scentcommunication’s ScentController technology, the installation enables an individual scent
experience through the precise and authentic release of each fragrance.

A fusion of fashion and fragrance: During Berlin Fashion week, Scentcommunication accompanied “Salon 01“, the collaborat...
09/07/2026

A fusion of fashion and fragrance: During Berlin Fashion week, Scentcommunication accompanied “Salon 01“, the collaborative fashion presentation by .eu and , with an immersive scent experience.

To make the presentation possible under the conditions of an intimate apartment setting, we adapted a selection of Escentric Molecules fragrances for our ScentDiffuser.wave.

Designed specifically for events, exhibitions, and large venues, the mobile scenting system atomizes liquid fragrances and actively distributes them to ensure a consistent olfactory presence throughout the show.

We’re proud to support the artistic work presented in the German Pavilion at the 2026 Venice Biennale.Curated by Kathlee...
02/07/2026

We’re proud to support the artistic work presented in the German Pavilion at the 2026 Venice Biennale.

Curated by Kathleen Reinhardt, this year’s exhibition “Ruin“ brings together newly developed works by Henrike Naumann and Sung Tieu.

Scentcommunication contributed several scents to ’s installation, supporting the olfactory dimension of her work. For the German Pavilion, the artist transformed the building’s façade into the image of a modernist East German housing block in ruins – a reference to a former residence for Vietnamese contract workers in East Berlin, where she lived as a child.

Interweaving personal memory, architecture, and political history, her work reflects on migration, displacement, and the lasting impact of social and institutional structures.

The 61st International Art Exhibition – La Biennale di Venezia is open until 22 November 2026.

📸 Sung Tieu, Human Dignity Shall Be Inviolable, 2026. Courtesy the Artist. Photo: Andrea Rossetti

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