Scentcommunication

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Scentcommunication Scentcommunication steht für langjährige Erfahrung im Bereich Duftentwicklung, Duftkreation und Duftmarketing.

Wir entwickeln und vermarkten authentische, individuelle und exakt steuerbare Dufterlebnisse, um eine neue und unwiderstehliche Dimension in der Kommunikation zu kreieren. Wir entwickeln den passenden Duft für jedwede Applikation. Unsere einzigartigen Systeme erlauben die exakte Steuerbarkeit von Düften und Aromen und langanhaltende und authentische Wiedergabe selbst höchst komplexer Duftkompositionen. Kein Versprühen, kein Nebel, keine Flüssigkeit - unsere Technik liefert ausschließlich trockene, duftende Luft.

With brands like PERSIL and TAFT, Henkel has shaped iconic fragrances that have become familiar to generations of consum...
09/10/2026

With brands like PERSIL and TAFT, Henkel has shaped iconic fragrances that have become familiar to generations of consumers.

At the Henkel festival recently held to celebrate the company’s 150th anniversary, around 17,000 guests had the chance to experience some of these fragrances in an immersive way. Scentcommunication helped bring them to life with established scent technology.

🫧 Visitors could walk through a giant PERSIL bottle scented with its signature fragrance and experience the iconic TAFT Classic fragrance in a scent tunnel. Both were powered by our Scense Ambient Air Diffusers.

🫧 At the Experience Center for Laundry, our ScentController enabled visitors to experience Persil fragrances from different periods individually at the push of a button.

Congratulations to Henkel on this special anniversary!

📷 © Henkel

fragrance

At Therme Euskirchen, wellbeing is reimagined as a multisensory experience. Light, sound, space and nature come together...
02/10/2026

At Therme Euskirchen, wellbeing is reimagined as a multisensory experience.

Light, sound, space and nature come together to create immersive environments designed for relaxation and sensory perception.

As part of this concept, Scentcommunication developed fragrances and scent applications that complement the different immersive experiences – from nature-inspired environments to guided meditation.

Rather than simply scenting the space, the fragrances are designed as an integral part of the experience – carefully matched to its visual, acoustic and spatial elements.

📷 Therme Euskirchen

We recently had a visit from WDR at our lab 🎥For the programme “Wer soll das bezahlen?”, Anna Planken and  spoke about r...
30/09/2026

We recently had a visit from WDR at our lab 🎥

For the programme “Wer soll das bezahlen?”, Anna Planken and spoke about rising raw material and supply costs in the fragrance industry.

Thank you for the visit and the interesting conversation!

The episode goes live tonight at 9 p.m. on TV and in the „WDR Mediathek“.

As part of the redesign of selected flagship branches, Scentcommunication developed a bespoke signature scent for the Ge...
24/09/2026

As part of the redesign of selected flagship branches, Scentcommunication developed a bespoke signature scent for the German financial institution Commerzbank AG.

The fragrance was created to complement the new architectural concept and translate essential brand values into a subtle sensory experience.

The composition is light and airy, with soft, bright woody notes. Airy notes convey openness and transparency, while ingredients such as Hedione and Iso E Super express stability and credibility.

📷 Commerzbank

A fresh and invigorating scent composition from our Scent Library: „Bergamot Orange“ captures the essence of fresh orang...
17/09/2026

A fresh and invigorating scent composition from our Scent Library: „Bergamot Orange“ captures the essence of fresh orange, mandarin, bergamot and lemon, which form the head notes of this uplifting blend. 🍊🍋

They are combined with fruity-aldehydic notes of bitter orange and grapefruit in the heart and a delicate base
of raspberry, peach and exotic fruits.

🔗 Discover more fragrances from our Scent Library via the link in our bio.

Trusted by global brands such as  , Scentcommunication brings flavors to life through scent – at points of sale, trade s...
10/09/2026

Trusted by global brands such as , Scentcommunication brings flavors to life through scent – at points of sale, trade shows, and events around the world.

Our solutions range from simple ScentGranule sachets on retail shelves to immersive multisensory installations.

👉 Why is this so effective?

➖ Scent is essential to flavor perception. When consumers can smell a product before tasting it, they form stronger expectations, feel more emotionally engaged and are more likely to purchase.

➖ Smell is a strong memory anchor. For iconic brands like Coca-Cola, the aroma alone can instantly trigger recognition and evoke positive associations.

By activating these existing sensory memories at the point of sale, brands can influence perception and create an even more engaging and memorable
experience.

Our sense of smell is closely connected to the limbic system. 🧠Scent signals travel directly to this part of our brain w...
03/09/2026

Our sense of smell is closely connected to the limbic system. 🧠

Scent signals travel directly to this part of our brain where emotion and memories are processed.
This is why scent has the unique ability to evoke immediate emotional responses and lasting recollections.

 is known for individually designed, made-to-measure hotels in some of the most vibrant cities.Each hotel is unique – in...
27/08/2026

is known for individually designed, made-to-measure hotels in some of the most vibrant cities.

Each hotel is unique – inspired by its location and shaped by the art, culture, gastronomy and stories of its surroundings.

To translate this diversity into a consistent brand experience, Scentcommunication developed a corporate scent in collaboration with perfumer Geza Schön and the 25hours creative team: 

A complex composition of woods, black tea, and a subtle touch of incense, the 25hours scent evokes the impression of walking through a forest or sitting close to a fireplace. 

While each 25hours property is designed individually, the scent ensures consistent brand recognition across all locations.

Scent is commonly regarded as a tool for creating atmosphere, enhancing well-being, or shaping brand experiences. But sc...
21/08/2026

Scent is commonly regarded as a tool for creating atmosphere, enhancing well-being, or shaping brand experiences. But scent can do more than that: it can convey information. Lufthansa Flight Training is a striking example.

🛫 In training scenarios, specific odours are deliberately introduced to simulate potential hazards as realistically as possible.

🛫 Crews are trained to recognise these olfactory cues, interpret them correctly, and respond accordingly.

The reason is simple: our sense of smell is fast, direct, and closely linked to memory and emotion. It can provide valuable information about our environment, alerting us to potential dangers even before our other senses register them.

This training approach was developed by Scentcommunication in collaboration with Lufthansa.


A walk in the forest can feel almost therapeutic. Many people report feeling calmer, more relaxed, and emotionally resto...
13/08/2026

A walk in the forest can feel almost therapeutic. Many people report feeling calmer, more relaxed, and emotionally restored after spending time in nature.

A recent review published in “npj Urban Sustainability“ highlights an often overlooked factor in this experience: natural scents. Analyzing 30 studies, the authors examined the psychological and physiological effects of smells emitted by natural sources such as forests, plants, and soil.

The findings indicate that these scents are associated with measurable reductions in stress, increased relaxation, and improvements in overall well-being.

Beyond natural settings, these insights could also be applied in other environments. For example, incorporating nature-related scents into urban spaces may help people feel more connected to nature, improve well-being, and create healthier living environments.

📚 Source:
Taufer, F., Pálsdóttir, A. M., & Hedblom, M. (2025/2026). Psychological and physiological responses to smells from nature – potential health benefits for urban dwellers. npj Urban Sustainability. Springer Nature.

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