Service Design Network

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Service Design Network

The Service Design Network is the leading institution for expertise in service design.

02/09/2026

What happens when service design meets autonomous technology and the AI revolution?

We are excited to welcome Ian Gehlhaar, Experience Design Director & Founder at Fail Fast Studio, and Zoe So, Product Manager at Aquatonomy, to the stage! 🎤

Drawing on their hands-on expertise in product and experience ex*****on, Ian and Zoe will share practical lessons on navigating emerging tech. Ian will guide you through training the uniquely human skills AI cannot replace, while Zoe will break down how to design for trust and responsibility in safety-critical human-robot collaboration.

Join us this October in Frankfurt RheinMain to hear their perspectives on bridging bold experimentation with complex product delivery.

🎟️ Get your ticket. Link in the comment!

01/09/2026

⏳ 10 days to go and 9 reasons to join the Masterclasses!

The 5th edition of the Service Design Network Academy Masterclasses Series starts on 11 September 2026.

If you’ve been thinking about taking your service design practice further, this could be the moment. Join experienced practitioners from across our community to exchange perspectives, deepen your expertise and bring fresh ideas back into your work.

🎟️ One more reason to join us: Register by 7 September and we’ll include a free virtual ticket to the Service Design Global Conference 2026 — worth €300.

Explore the trainers, curriculum and full programme via the link in bio.

31/08/2026

We invite you to unlock the full SDN experience.

Join us for the SDN Members Onboarding and discover how to make the most of your membership.

📅 23 September 2026 | 16:00 CEST
🔗 Join here: https://zurl.co/ogPQw

In just one hour, you’ll explore exclusive benefits, connect with fellow service design enthusiasts and find new ways to elevate your practice.

As an SDN member, you can access:

✨ Full access to Touchpoint articles
✨ Member-only events & discounts
✨ A worldwide community of practitioners

Already a member? Unlock the full experience and join us.

Not a member yet? Become a member and connect with our global community:
https://zurl.co/2lj4J

29/08/2026

💭 Are we designing services from the audience… or stepping onto the stage to experience them?

This was one of our more unexpected Community Voices pairings were our SDN Community Voices SDGC26 Special guests Adam StJohn Lawrence and Maria Wan discussed Service Design Takes the Stage

We explored:
✨ What changes when we treat services as something that unfolds not something captured on a canvas
✨ Why improvisation and rehearsal can reveal things a meeting room cannot
✨ What designers can learn from actors about presence, observation, roles and responding in the moment
✨ How play can become a serious tool for navigating complexity, collaboration and change

Here are a few ideas and quotes from the conversation stayed with us. 👆
Rewatch Service Design Takes the Stage
🔗LinkedIn: https://www.linkedin.com/events/servicedesigntakesthestage-sdgc7495460570515734528/theater/
🔗YouTube: https://www.youtube.com/live/6-wyaleRZFo?si=DXBqcyOrxilf1I5t

Guests: Adam StJohn Lawrence transformation and design educator, Partner at WorkPlayExperience, co-author of the bestselling This is Service Design Doing and This is Service Design Methods, co-initiator of Global Service Jam and
Maria Wan is a Team Lead and Business Designer at Eficode in Finland

Hosted by: Sudeshna Mahata, SDN Community Voices Lead Host & Service design global conference 2026 Comms Core Team

💬 What could theatre teach YOUR service design practice?

Are you a voice shaping our global practice?
Join us in our weekly series, where our community of innovators comes together to learn, share, inspire, and create.

Like, Share, and Follow us on LinkedIn, Instagram, and YouTube.

28/08/2026

Thinking about joining us at SDGC26? 👀

The Global Service Design Community is coming together in Frankfurt RheinMain this October 28–30.

We’re committed to keeping accessible, with dedicated ticket discounts for our community.

🎟️ Looking for a discount? Send us a DM with the option that applies to you:

🎓 STUDENT
🏛️ PUBLIC SECTOR

Not a member yet? You can add a one-year SDN Professional Membership to your ticket for €60 off + access to the Exclusive Opening Event on 28 October.

Explore the programme and get your ticket via the link in bio. 🔗

Frankfurt

26/08/2026

What happens when service design moves into the boardroom?

We’re excited to welcome Monica Dalla Riva, Senior Vice President and Chief Design Officer at Deutsche Telekom, as a keynote speaker at hashtag . 🎤

Drawing on her experience, Monica will share practical lessons on leading design organizations, connecting design, engineering, and business, and creating influence at the executive level.

Join us this October in Wiesbaden and hear Monica’s perspective on bringing service design closer to business decisions and organizational transformation.

🎟️ Get your hashtag ticket: https://zurl.co/y6Q1g

26/08/2026

💭 Zum ersten Mal geht der Titel World Design Capital nach Deutschland. Thema: Demokratie. Warum dieses Thema?

🌟 SDN Community Voices | SDGC26 Special nº006 Was kann Design für Demokratie? 🇩🇪 auf Deutsch
🌐 Untertitel & Übersetzung auf YouTube zuschaltbar

Frankfurt RheinMain ist 2026 World Design Capital – als erste Region in Deutschland. Motto: „Design for Democracy. Atmospheres for a better life". Zehn Handlungsfelder, ein Programm aus einem offenen Call. Im Oktober kommt die SDGC26 nach Wiesbaden, mitten hinein.

Worüber wir sprechen:
✨ Wie kam die Region zu diesem Titel?
✨ Was steckt hinter dem Motto?
✨ Wo begegnet Service Design dem Programm?
✨ Was soll über 2026 hinaus bleiben?

🎙️Gäste: Dr. Felix Kosok (Felix Kosok),Lead Design Discourse, World Design Capital Frankfurt RheinMain 2026 (DDC Deutscher Design Club e.V., Deutsche Gesellschaft für Designtheorie und -forschung (DGTF)) und
Barbara Lersch, Chief Programme Officer, World Design Capital Frankfurt RheinMain 2026.

🎙️ Moderation: Genevieve Brechel – gensuniverse Senior Service & Experience Design Consultant, CX Researcherin & Facilitatorin – GB | Genevieve Brechel Consultancy SDN Ambassador · Community Lead bei Service Design Drinks Berlin · Gründerin von KREATIV UNTAPPED

📅 Fr 28. August
⏰ 12:00 CEST | 06:00 EDT | 18:00 AWST
📺 Live auf LinkedIn & YouTube
LinkedIn: https://lnkd.in/diddjyjh
YouTube: https://www.youtube.com/live/4Nzu_QVFbBs?si=EbaQ7FRwDicgGTOx

💬 Bringt eure Fragen mit – wir nehmen sie live (Link in Bio)
🎟 SDGC26-Tickets über den Link in Bio

25/08/2026

Get to know the Service Design Network Academy Masterclasses Series.

The SDN Masterclass Series is an 8-week journey into practice, taught by expert trainers and designed to deepen your skills through a series of focused modules.

Curious about the program? Here’s a closer look at:

🙋 Who is the Masterclasses Series for?
🧩 How do we learn?
📚 What does the module structure look like?

📅 11 September – 23 November 2026

Register today — seats are limited.

Explore the full program and meet the trainers: https://www.sdn-academy.org/masterclasses-series-autumn-2026

23/08/2026

💭 Does the public sector need better services or a new operating system?

In our latest SDN Community Voices SDGC26 Special nº004 | The Public Sector’s Next Operating System, six practitioners working across government, policy, civic design, consultancy and community practice challenged some of the assumptions shaping public services today.

⚙️ Are we redesigning services or digitising old systems and teaching people to cope?

🧪 Why do pilots succeed while lasting change disappears?

🧠 If systems change takes decades, are we measuring design impact the wrong way?

🤝 And is human-centred design still enough?

Here are a few ideas and quotes from the conversation that stayed with us. 👆

🎥 Rewatch The Public Sector’s Next Operating System

🔗 LinkedIn: https://zurl.co/TR3Vn
🔗YouTube: https://zurl.co/ILxoV

💬 What would you KEEP, DELETE or INSTALL?

21/08/2026

Every great journey starts with a strong connection! ✈️🌍

We are incredibly proud to announce Fraport, Frankfurt Airport as an official sponsor for SDGC26 and the host of our Exclusive Opening Event!

As one of Europe’s leading aviation hubs, Frankfurt Airport places a seamless and enjoyable passenger journey at the heart of its customer experience strategy. With intuitive wayfinding, efficient digital processes, and comfortable, human-centered spaces, every touchpoint is designed to make travel easier, more convenient, and more memorable.

As our partners at Fraport shared: "We are proud to be part of this network and look forward to collaborating with fellow partners to drive innovation and shape the future of passenger experience together."

🥂 Join us at the Exclusive Opening Event!
Please note: This special kickoff celebration is a members-only event.

Not an SDN member yet?
No problem! You can easily purchase your Service Design Network membership as an add-on for a special rate of €120 directly via the SDGC26 website when securing your conference ticket.

🔗 Grab your ticket, add on your membership, and join us for an unforgettable opening night in Frankfurt RheinMain: https://zurl.co/5cquX

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