Communication Commando

01/10/2018

Here's an interesting question - is it possible to criticise someone without causing an argument? Here's an interesting article which explores that very question!

“Fair” criticism means that what is being said is true. Intent is not the same as “Fair.” But intent matters…..

30/05/2018

I have been a strong supporter of a total revamp of our taxation system in order to combat the blatant tax avoidance strategies of multinational companies - a tax based on revenue as opposed to profit would go a long way to achieve this & it seems that our government is feeling the same way - based on this article

It is well known that modern multinationals such as Google can derive substantial revenue and profits from Australia without significant physical presence here.

05/03/2018

Unless you understand what motivates your customers to buy, you are going to have a hard job convincing them to buy from you!

14/02/2018

Temporary tattoos that indicate if you've had too much sun exposure! The tattoo’s design consists of two rings. The smaller inner ring will gauge the strength of the sun & it changes color from white to purple when there is immediate exposure to the sun, signalling its current intensity. The larger outer ring starts purple but slowly brightens to a light pink color. This indicates when the wearer has absorbed too much sun and is close to actually burning their skin.

What a great idea - especially for kids who would see this as "Fun!"

LogicInk UV is a temporary tattoo-like device that visually records your accumulated exposure to UV radiation from the sun, alerting you of your daily recommended limit based on your skin group. This patent-pending invention helps you reduce premature aging of the skin and helps prevent health risks...

07/02/2018

Now this is a great idea - who better to provide your customers with great support service than... your customers! Here's a platform that uses a "Crowdsourcing" concept to match potential customers with actual users!

31/01/2018

Now here's one for all the retailers out there - an example of how a store provides an experience that an online retailer can't mimic. Their new store in Milan features an Extreme Weather Condition Room with freezing temperatures, artificial snow and immersive footage of cold locations! - certainly would have a Wow! factor :)
http://www.woolrich.eu/en/gb/home

06/12/2017

We all know that digital technologies are changing our world - here's an innovation in the entertainment sphere that is simply amazing! https://www.kickstarter.com/projects/owow/wiggle-kit-a-new-instrument-for-singers/description

21/11/2017

Christmas is a time that most businesses look forward to - mainly for the lift in sales - but is the sale what we should be focusing on?

Retailers everywhere may be looking forward to what is, for many, the busiest time of the year, but research suggests it will be the businesses that offer “Experiences” to customers that will likely come out on top in the longer term.

19/09/2017

Business is facing an unprecedented level of change & keeping up is a challenge. This article provides some interesting ideas on what to do about it.

When you are a casual observer, digital disruption can be exciting – after all, everyone loves a sexy new innovation right?

22/08/2017

How literate are you when it comes to digital technologies? This article explores how important digital literacy is to local business owners. http://adventuresofadigitalnomad.com/are-you-a-digital-illiterate/

Are You A Digital Illiterate? August 21, 2017 by Dennis Hall in Digital Disruption Comment (0) There are a surprising number of business operators who are, basically, digitally illiterate – they simply do not understand how to harness technology to improve their business outcomes nor do they underst...

22/06/2017

Just published a new article on my adventures of a digital nomad blog. If you're interested you can read it here;
http://adventuresofadigitalnomad.com/the-shift-in-doing-business-in-the-21st-century/

Consumers are now less interested in only buying and accumulating more products – their focus has shifted towards experiences, both in terms of the actual buying process & how well their chosen business responds to their needs.

21/06/2017

The way we work, how we work, where we work is all changing - fast! Apps like TaskRabbit, (which allows job hunters to seek opportunities in their local area) challenge the traditional concept of work & workplaces and now there's Pickle https://wearepickle.com/

looking for work experience; getting paid to do a ridiculous dare; finding someone to go to the gym with; or wanting an odd job done around the house.