Admixer

26/05/2026

Everyone in AdTech is moving toward AI. Advertising platforms are refining optimization models for bidding, pacing, targeting, and traffic allocation. Measurement companies and advertising agencies are pushing for more robust attribution. Data providers are using machine learning to build better audiences. Across the market, the direction is clear: products are becoming more automated, more predictive, and more dependent on data quality.

But many of these initiatives run into the same problem much earlier than expected. The real bottleneck in most cases is data readiness. That's why we launched Data Enrichment services to help companies to bridge the gap

Data Readiness Problem for AdTech companies - how to prepare data for AI implementation into product and services

07/05/2026

Inventory monetization is becoming more complex - but managing it shouldn’t be.

Over the past few months, we’ve been improving the Admixer Advertising Platform to make campaign setup, inventory packaging, reporting, and external demand monetization more flexible and user-friendly.

These updates are especially relevant for publishers, retail media networks, commerce media platforms, and inventory owners working with multiple properties, custom formats, and different monetization models.

We’ve shared the full overview in our latest blog article. Take a look and see what’s new.

In recent feature releases we improve platform interoperability, campaign setup, inventory transparency, and custom inventory monetization:

18/03/2026

Most Tier-2 and Tier-3 SSPs are stuck in a difficult position right now. Their inventory is often treated as a commodity. They are losing auctions not because of poor supply - but because of weak identity signals.

In addition to this, SPO is reducing the number of paths buyers use, and they are getting cut out. Result? Low bid density, unstable fill rates, and constant pressure on margins.

In the Admixer SSP, we often see a picture where small but high-quality traffic sources often under-deliver on demand due to imperceptible volumes and lack of contextual signals.

So how can they actually scale revenue in this environment?

It’s no longer about adding more demand partners. It’s about upgrading the value of supply. That means:
- Structuring your traffic into curated, high-intent segments
- Increasing addressability through identity matching
- Aligning with demand that is actively looking for unique supply
- Ensuring your inventory is clean, transparent, and trusted
In other words: moving from raw inventory to premium, signal-rich supply.

This is exactly where Admixer SSP comes in. We’ve built a supply upgrade layer designed specifically for SSPs and publishers:

- We curate traffic into high-value segments that buyers compete for
- We enrich it with identity signals to improve match rates and targeting precision
- We activate incremental demand (not overlapping with your existing stack)
- We filter invalid traffic to unlock more spend from quality-sensitive buyers

The outcome is straightforward: Higher CPMs. Higher bid density. Incremental revenue - without disrupting your current setup.
We don’t replace your monetization. We enhance it.

If you’re seeing stagnant CPMs or declining bid rates, it’s time to rethink how your supply is positioned in the market. Reach out to our team - we’ll evaluate your setup and show you exactly where revenue uplift can be unlocked. - https://admixer.com/ssp/

09/03/2026

We’re excited to announce that our team will be attending d3con 2026 in Hamburg — one of Europe’s leading conferences dedicated to the future of digital and programmatic advertising.

As an AdTech provider delivering solutions for publishers, CTV & streaming platforms, retail and commerce media, and operating our own ad exchange, we’re looking forward to connecting with partners who are shaping the next generation of digital advertising.

If you’re attending and want to discuss:
• Publisher monetization strategies
• CTV & streaming advertising infrastructure
• Retail media programmatic enablement
• Supply and demand partnerships

Let’s meet in Hamburg.

📅 March 17–18
📍 Hamburg, Germany

Feel free to reach out to schedule a meeting with our team.

04/02/2026

We’re excited to announce Guido Di Giorno as the new Director of Programmatic at Admixer, who will oversee the Admixer Supply Side Platform.

With 15+ years in programmatic and ad tech, Guido brings deep expertise across product strategy, publisher monetization, and commercial growth. His background in leading cross-functional teams, owning P&L, and building strategic partnerships across Europe and LATAM positions him perfectly to drive the next stage of Admixer SSP’s evolution.

Guido Di Giorno: "I’ll be focusing on taking the Admixer.SSP platform to the next level by making it smarter, more transparent, and more effective for our partners.
I’ll be diving deep into our product roadmap to keep developing an outstanding platform, scaling our global supply with top-tier publishers, and building strategic DSP partnerships that drive real revenue growth."

At the same time, we want to extend a huge thank you to Yaroslav Kholod, who has led Admixer SSP since its very foundation. From building the platform from the ground up to signing partnerships with the world’s largest players, scaling the SSP across all continents, forming a strong global team, and launching new business directions around Admixer SSP — Yaroslav’s impact is deeply embedded in everything the platform is today.

Stay tuned — the next chapter for Admixer SSP is just getting started.

27/11/2025

Admixer launches Creative Studio - the omni-channel creative builder designed for both Advertisers and Publishers.

With 40+ responsive templates, full creative control, and consistent rendering across all major global SSPs, Admixer empowers advertisers to scale campaigns effortlessly while helping publishers protect UX and unlock new high-yield formats.

Whether it’s web, in-app, CTV, DOOH, or retail media, Admixer Creative Studio delivers fast creative production, precise targeting, and premium ad experiences — all inside the Admixer products.

Admixer Creative Studio is the only creative management solution that combines easy-to-use templates and DSP activation in seamless workflow

17/11/2025

Retailers already collect the richest first-party data in the market — loyalty, POS, e-commerce, app behavior — but few successfully convert it into sellable data products.

In this guide, we break down the complete retailer data monetization playbook:
✨ How to turn first-party data into audiences brands will pay for
📊 How to build insight products and closed-loop measurement
💰 Which monetization models generate the most sustainable income
🔌 What tools and processes your retail data stack must include

If you’re a retailer looking to launch or upgrade your capability, this guide explains exactly what infrastructure, processes, and products you need.

Discover how retailers can monetize first-party data by creating audience, insight, and measurement products that boost retail media revenue.

30/05/2025

Next week, Barcelona will host the largest retail and e-commerce event, Shoptalk 2025 Europe. Meet the Admixer product team, presenting solutions for commercial media monetization across on-site, off-site and in-store channels. Make an appointment in the event app if you haven't done so yet

17/02/2025

💲 𝗕𝗼𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝘄𝗶𝘁𝗵 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴! 💲

Unlock the power of machine learning on the RTB Stack white-label platform! By integrating our advanced targeting and optimization stack with intelligent algorithms, you can dramatically improve your auction optimization and boost your revenue flow.

These ML algorithms will continuously A/B test different strategies, providing you with actionable insights. This will allow you to make data-driven decisions faster, helping you seize opportunities.

Contact us to embrace the evolution of your ad trading now! 💡🚀

https://admixer.com/rtb-stack/

31/01/2025

🚀Maximize your QPS efficiency!🚀

When it comes to QPS capabilities, does volume or quality of reach matter? With the RTB Stack, you can achieve both!

Utilize up to 30 targeting categories and over 80 inventory, bid, and impression validation parameters to configure your auctions with remarkable precision, ensuring you get the most out of every QPS.

Coupled with granular reporting on inventory, demand, unmatched requests, financial performance, and SDK mediation, our live logs analytics tool streamlines your optimization process and accelerates your revenue flow.

Book a demo on our website to secure a demo seat and explore the RTB Stack UI for yourself!

https://admixer.com/rtb-stack/

Admixer RTB Stack ➤ White Label Ad Exchange Solution. Multipurpose Platform for Any Media Trading Needs. Create your own RTB ad network [IAB standards]