tpxdrinks

16/03/2020

Yerba Mate is an extract that inspires us with its potential for a new generation of energy drinks. Unroasted Mate (Yerba Mate) is distinguished by herbal aromas reminiscent of green tea and has a slightly bitter and astringent effect. Yerba Mate contains a high content of invigorating caffeine and is rich in polyphenols and antioxidants.

It origins from South Brazil, Argentina, Uruguay and Paraguay. Our Mate products come from Brazil, supplied by Duas Rodas, one of the world's leading manufacturers of extracts and essences. With almost 100 years of experience in gentle processing and cultivation areas that are in the immediate neighbourhood of the manufacturing factories, Duas Rodas ensures premium quality of its mate.

16/03/2020

That speaks for itself: The US market has seen numerous new Mate products in the past three years and is growing rapidly, particularly in the energy drinks and food supplements segment. Up to date mainly Yerba Mate soft drinks are established in Europe, but new and exciting applications are also possible e.g. in dairy products, bakery and confectionery.

In our video (in German), our beverage technologists, will give you more insights into the current trends and the key success factors when using Mate as an ingredient in beverage development.
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07/05/2019

21/04/2019

tropextrakt in Poland

https://www.facebook.com/128953610483236/posts/2368212449890663/?sfnsn=mo

27/09/2018

https://youtu.be/OwY32IyBesk

Danish Fuel GIN Bar at London design festival. Vitra VIP room. Designjunction

12/07/2018

DER WEG ZUR DOSE
Warum sich immer mehr Unternehmer als Getränke-Hersteller versuchen – Quelle: https://www.shz.de/20315102 ©2018

Früher war Sten Richter Geschäftsführer eines Solarunternehmens. Heute vermarktet er das Getränk Edlesgrün.

22/03/2018

Marketing ideas for startups: How to draw attention to your products at a tradefair or point of sale from Expo West Engredea 2018.

13/03/2018

EXPLORING EXPO WEST... brand recent impressions and recent brand impressions from this year's Expo West Engredea in Anaheim (March 7-11, 2018), one of the most important tradeshows for natural products.

Spotted trend colour: purple
Spotted trend ingredient: turmeric (seems to work in combination with really everything)
Spotted trend application: popcorn (works also in combination with purple and turmeric as you will find in our video :-))

Our next post will follow soon and will show innovative ideas how to boost your startup business by drawing attention to your product at fairs, at the point of sale or in context of promotion activities.

22/02/2018

OPPORTUNITY FOR STARTUPS
Distribution and placement of new food and beverages in the shelves of supermarkets often turn out to be more challenging than expected. NX Food started another batch in cooperation with METRO Cash & Carry (application deadline: 15.3.2018) for startups who want their products be tested in a real live sales situation. Good luck in case you are interested!

http://ngin-food.com/artikel/nx-food-startup-programm-metro-2017-10149/

22/01/2018

"Consumers don't go shopping with a list that says: yogurt, bananas, apples, functional foods" states the author of this article and gives an overview of the development of functional food in the last 20 years. He says, personalization and fragmentation are two of the biggest drivers of change in the food and health business today.

Personalization and fragmentation are two of the biggest drivers of change in the food and health business.

10/01/2018

OUT NOW. The tropextrakt trend cross check for 2018!
http://tropextrakt.com/blog/

We share our latest insights into the developments of the European beverage market:
How does the industry develop?
Which are the consumer values that you definitely should be aware of? How can these findings be transferred into successful branding?
Find out now!