TD Reply

11/07/2025

That’s all for this year’s Reply Xchange!

The event was packed with new connections, good food, and inspiring sessions, including talks by our own experts:

Philipp Dauderstädt on agentic AI and how it’s disrupting the marketing value chain, Dr. Gökhan Gecer on outside-in data and commercial effect modeling with the Royal Dutch Touring Club ANWB, and Veronica (Yen-Yeh) Chiang on Bringing AI to the Gym—bridging B2B and B2C through AI-driven analytics.

Meanwhile in London, Nick Takashima showcased a cutting-edge Data Clean Room project with The Coca-Cola Company, led by Comwrap Reply, pushing the boundaries of consumer insight development.

One thing was clear: the marketing landscape is shifting fast. Emerging technologies are rewriting the rules—and at TD Reply, we know how to translate them into real business impact.

Want to chat about , , , or ?

Let’s connect.

Huge shoutout to all our clients and colleagues who made the day so memorable. See you at the next Xchange!

14/06/2024

Here are the top consumer, industry & society trends for May 2024 👇

🧑‍🤝‍🧑 Consumer trends:
1️⃣
2️⃣ &
3️⃣
4️⃣
5️⃣

🏭 Industry trends:
1️⃣
2️⃣
3️⃣ &
4️⃣
5️⃣

🏙️ Society trends:
1️⃣
2️⃣
3️⃣
4️⃣
5️⃣

More information 👉 https://www.tdreply.de/monthly-trend-monitor-may-2024/

💡 The monthly provides a distinctive, data-driven glimpse into the critical global consumer, industry, and societal trends. Here's how it operates: Harnessing the power of the SONAR trend radar, we monitor the volume of written scientific and journalistic publications on specific trends to identify the top five in each of these three categories. SONAR employs sophisticated algorithms to analyze an ever-expanding database of over 60 million English-language publications sourced from academic journals, expert blogs, mass media, and patent registers.

11/06/2024

Proud to showcase our work on at this year's in Munich! Together with Philipp Schilchegger from Lufthansa Group, TD Reply’s Alexander Schmidt presented Lufthansa’s "Customer Insights Hub," a GenAI-powered insights platform that combines internal and external data sources to analyze customer interactions and improve the . ✈️

🔍 Thanks to the use of , the platform automatically evaluates customer sentiment and assigns it to relevant topics. This data-driven approach enables a better understanding of the customer’s pain points, improves internal collaboration, optimizes the customer experience, and strengthens customer loyalty. 📊

We're grateful for the opportunity to share our work with 1,300 Reply colleagues and clients and look forward to continuing to drive innovation in the field of !

Find more information on the Lufthansa Customer Insights Hub here 👉 https://www.reply.com/en/artificial-intelligence/ai-supported-customer-insight-hub-for-lufthansa

07/05/2024

Here are the top consumer, industry & society trends for March 2024 👇

🧑‍🤝‍🧑 Consumer trends:
1️⃣
2️⃣
3️⃣
4️⃣
5️⃣ &

🏭 Industry trends:
1️⃣
2️⃣
3️⃣
4️⃣
5️⃣

🏙️ Society trends
1️⃣
2️⃣
3️⃣
4️⃣
5️⃣

More information 👉 https://www.tdreply.de/monthly-trend-monitor-april-2024/

💡 The monthly provides a distinctive, data-driven glimpse into the critical global consumer, industry, and societal trends. Here's how it operates: Harnessing the power of the SONAR trend radar, we monitor the volume of written scientific and journalistic publications on specific trends to identify the top five in each of these three categories. SONAR employs sophisticated algorithms to analyze an ever-expanding database of over 60 million English-language publications sourced from academic journals, expert blogs, mass media, and patent registers.

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

10/04/2024

Lufthansa hat eine Analyseplattform aufgebaut, um Kunden-Feedback automatisiert auszuwerten. Sie basiert auf generativer KI (GenAI).

06/04/2024

Here are the top consumer, industry & society trends for March 2024 👇

🧑‍🤝‍🧑 Consumer trends:
1️⃣
2️⃣
3️⃣
4️⃣
5️⃣

🏭 Industry trends:
1️⃣
2️⃣
3️⃣ &
4️⃣
5️⃣ &

🏙️ Society trends
1️⃣
2️⃣
3️⃣
4️⃣
5️⃣

More information 👉 https://www.tdreply.de/en/monthly-trend-monitor-march-2024/

💡 TD Reply's monthly monitor provides a unique, over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent , SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

06/02/2024

Here are the top consumer, industry & society trends for January 2024 👇

🧑‍🤝‍🧑 Consumer trends:
1️⃣ &
2️⃣
3️⃣
4️⃣
5️⃣

🏭 Industry trends:
1️⃣
2️⃣
3️⃣
4️⃣
5️⃣

🏙️ Society trends
1️⃣
2️⃣
3️⃣
4️⃣
5️⃣

More information 👉 https://www.tdreply.de/monthly-trend-monitor-january-2024/

💡 TD Reply's monthly monitor provides a unique, over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent , SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

18/01/2024

Want to stay in the loop with the latest trends in , , , , , and other technologies powering ? Dive into our newest trend report, packed with powerful insights and data from TD Reply's unique SONAR 👇

The report delineates contemporary trends in 3D technology and their impact on reshaping our understanding of reality.

03/01/2024

Here are the top consumer, industry & society trends for December 2023 👇

🧑‍🤝‍🧑 Consumer trends:

1️⃣ &

2️⃣

3️⃣

4️⃣ &

5️⃣

🏭 Industry trends:

1️⃣

2️⃣

3️⃣

4️⃣

5️⃣

🏙️ Society trends

1️⃣ &

2️⃣

3️⃣

4️⃣

5️⃣

More information 👉 https://www.tdreply.de/monthly-trend-monitor-december-2023/

💡 TD Reply's monthly monitor provides a unique, over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent , SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

05/12/2023

Here are the top consumer, industry & society trends for November 2023 👇

🧑‍🤝‍🧑 Consumer trends:
1️⃣
2️⃣
3️⃣
4️⃣
5️⃣

🏭 Industry trends:
1️⃣ &
2️⃣
3️⃣
4️⃣ &
5️⃣ &

🏙️ Society trends
1️⃣
2️⃣
3️⃣
4️⃣
5️⃣

More information 👉 https://www.tdreply.de/monthly-trend-monitor-november-2023/

💡 TD Reply's monthly monitor provides a unique, over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent , SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.