GO-JO Learning und Marketing

GO-JO Learning und Marketing "Leidenschaftlicher Marketing-Experte und lebenslanger Lernender. Mit über 10 Jahren Erfahrung in der

Better than Google
15/06/2024

Better than Google

I haven’t done a Google search in months. Perplexity is more powerful, more pleasant and more effective. Instead of being corrupted by invasive ads, surveillance and sneaky dark patterns, it …

Boundaries and limits
14/06/2024

Boundaries and limits

They serve different purposes. The fence near the train tracks is a boundary. You can go near it without risk. The electrified third rail, on the other hand, is a limit. If you touch it, you’…

The seduction of false promises
13/06/2024

The seduction of false promises

Why do we buy the pitch of the snake oil salesman, the flim-flam man, the con artist, the demagogue or the trickster? As our modern world becomes more informed and more rational, we see an increase…

Did we give up before AI arrived?
12/06/2024

Did we give up before AI arrived?

Plenty of creative pundits are decrying the speed and cost of creating pretty good work with an AI. It can often draw, write and compose as well as a mediocre freelancer, sometimes better. But why …

What spoiled wrecks
11/06/2024

What spoiled wrecks

There’s nothing wrong with abundance and joy. But being spoiled causes two real problems: it makes it difficult to appreciate what you have. If perfect is the standard, it’s rarely met …

After the emergency
10/06/2024

After the emergency

If we need to wait until after the short-term emergency is settled, it’s unlikely we’re ever going to get to work on the long-term important work. Of course, we want to do “everyt…

The half apology
09/06/2024

The half apology

What a waste. Something went wrong, and the other person cared enough about the relationship to let you know. Perhaps they’re hoping that you can rebuild a bridge. That you can see what they …

An overlooked and powerful editing tool
08/06/2024

An overlooked and powerful editing tool

Consider building a word cloud of your writing. It might be all the text on your website, or the last 50 emails you sent. It might be your new book or the speech you’re going to give at Rice …

Perfect pavement
07/06/2024

Perfect pavement

Paving the ground might be an option. Pavement is invisible to the driver. It’s expected, smooth, resilient and gets out of the way. You only notice a road when it’s not paved well. Nat…

Practical empathy (vs. telepathy)
06/06/2024

Practical empathy (vs. telepathy)

“If I were you…” or, more commonly, “if you were me.” Management has never been easy, but as the world becomes more complex, it gets more difficult. We’d like to…

What does the world owe us?
05/06/2024

What does the world owe us?

This question is a trap. It’s based on scarcity and entitlement, and most of all, the world isn’t listening. When more and more people focus on this question, it simply pushes us apart.…

Did you see it in the theater?
04/06/2024

Did you see it in the theater?

We’re in the middle of a huge and unusual shift. The magazine publisher acted like the best sales were newsstand sales, even though the profit came from subscriptions and most people simply v…

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