The Retail Marketeers

20/03/2020

https://www.globalconveniencestorefocus.co.uk/features/coping-on-the-coronavirus-front-line-nacs-german-market-report/

02/03/2020

It was a great honor being the first "WOUSA" world outside USA guest on the In-Convenience Podcast

We're in Berlin, Germany! Frank discusses fuel and convenience retail with Christian Warning: founder and managing director of The Retail Marketeers.

27/02/2020

The Retail Marketeers Next Generation Award:
Maike und Sina Fahrer ausgezeichnet
Im Rahmen des NACS Convenience Leaders Exchange 2020 wurde erstmals der The Retail Marketeers Next Generation Award vergeben. Dieser Award soll außergewöhnliche Leistungen der Nachfolgegeneration in der Tankstellenbranche würdigen. Die ersten Gewinnerinnen der Auszeichnung sind Maike und Sina Fahrer vom Karlsruher Tankstellenunternehmen EFA. „Die Fusion von Bäckerei und Tankstellengeschäft führen Maike und Sina Fahrer zu einer Erfolgsformel zusammen, die als bemerkenswertes Vorbild im Außer Haus und Tankstellen-Markt gesehen werden kann“, begründet Christian Warning, Gründer der The Retail Marketeers, die Preisverleihung an die beiden Enkeltöchter des Firmengründers Emil Fahrer. Sven Wucherpfennig, Geschäftsführender Gesellschafter des Award Sponsors Alvern Media, ergänzt: „Die Marken- und Formatkombination von Hatz, als lokal verortete Bäckereimarke und EFA, als konzernunabhängiger Tankstellenanbieter, ist endlich auch einmal globale Best Practice aus Deutschland, die Wolfgang Fahrer in bemerkenswerter Weise an seine Töchter Maike und Sina weitergibt“. Thomas Cebulla, Geschäftsführer Rheinland Kraftstoff, der die Familie Fahrer schon lange persönlich kennt, stellte in seiner Laudatio die generationsübergreifende Leidenschaft für den Sport, insbesondere das Boxen und den Fußball hervor: „Der Erfolg von EFA sind ein guter Beweis dafür, wie wichtig ein erfolgsorientierter Teamgeist in unserem Geschäft ist“.
(Foto Warning: Maike l. und Sina Fahrer mit Laudator Thomas Cebulla)

12/05/2016

For example, it might seem counterintuitive that Amazon is a major threat to Google’s core search business. But you can see this by following the money through the loop: a significant portion of Google’s revenue comes from search queries for things that can be bought on Amazon, and the buying experience on Amazon (from initial purchasing intent to consumption/unboxing) is significantly better than the buying experience on most non-Amazon e-commerce sites you find via Google searches. After a while, shoppers learn to skip Google and go straight to Amazon.

We are living in an era of bundling. The big five consumer tech companies — Google, Apple, Facebook, Amazon, and Microso…

12/05/2016

The brilliant people behind TinyPulse recently published an interesting article about what job satisfaction looks statistically speaking:

05/03/2016

20. Handelsblatt Jahrestagung Handel und Wandel in Tankstellen und Convenience Shops im Video Rückblick: https://vimeo.com/157697492

28/12/2015

Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase:

With traditional advertising facing headwinds, marketers are turning their attention to the people consumers trust: social media publishers, experts, reviewers and individuals like them. Retail lags behind other industries in tapping social media stars, though it is more likely to use influencers lo…

28/12/2015

In a survey of 1,189 U.S. adults who shop on their phones, 43 percent of those who have a retail-related app installed on their phone have kept it installed for over a year; about 60 percent say they use it once or more per week:

60 Percent Of Mobile Shoppers Use A Store App At Least Once A Week by Daniel Parisi | December 23, 2015 6:03 pm Tweet Retailers appear to have largely conquered the issue of “app abandonment” in 2015, as roughly two-out-of-three consumers say they keep their branded store apps for at least six month…

06/11/2015

"Lorie's level of customer service and dedication to her community is what makes her so successful. It's more than having fresh coffee and a clean store; it's about connecting with your customers and employees. On behalf of 7-Eleven, we are proud to crown Lorie our two-time Coffee Queen and wish her continued success."...

Lori DeFelice is on track to sell 450,000 cups this year.

05/11/2015

NACS Insight is also increasing its engagement throughout Europe by welcoming Christian Warning as its new representative for German-speaking markets. Warning has both convenience store petrol/forecourt and franchise development experience in the German retail market.

NACS Online / News & Media Center / News Archive Convenience Summit Adds Ireland to Lineup The 2016 NACS Insight Convenience Summit – Europe puts Dublin, Ireland on the schedule in addition to Stockholm and London. November 3, 2015 Page ContentALEXANDRIA, Va. – Following a successful 2015 event, NA…