13/05/2026
🏷️ New pictograms, new colors, new obligations: The EU is planning a completely new labeling system for packaging
In 2022, the EU generated almost 84 million tonnes of packaging waste – equivalent to 187 kg per person. Recycling rates? Between less than 40% and over 80%, depending on the member state. One central problem: inconsistent, nationally fragmented labeling systems.
That is about to change. And the groundwork is more advanced than many realize.
What is the JRC Report?
The EU Commission's Joint Research Centre (JRC) has published a 200+ page technical proposal for an EU-wide harmonized labeling system for packaging waste – with concrete pictograms, color codes, text requirements, and system architecture.
📎 The report is not yet law – but it is the scientific foundation for the Implementing Act that the Commission will adopt under Articles 12 and 13 of the PPWR (EU 2025/40). Existing national labeling systems must be replaced by the harmonized system by 12 August 2028 at the latest.
Who is behind the proposal?
The JRC is not an armchair institution. For this report:
✅ over 25,000 EU citizens participated in workshops, surveys, and behavioral experiments
✅ over 250 experts from industry, trade, waste management, and associations were consulted
✅ two rounds of targeted online consultations with stakeholders were conducted
✅ participatory design workshops were held in multiple member states
Why is this so complex?
Because colors and pictograms are perceived differently across Europe. Because yellow means plastic in Germany but means something else in other countries. Because language and multilingualism takes up space on packaging. Because 27 member states have 27 different waste infrastructures.
In short: what sounds simple is highly complex in regulatory and communication terms.
What does the proposal look like?
A very concrete system: colored pictograms for 22 packaging material categories (cardboard, glass, plastic, composites, metal, compostable, textile, ceramic, wood, hazardous, residual waste …), supplemented by meta-labels for collection containers.
🔍 Our assessment at trinasco: This report is the PPWR equivalent of the JRC report on the Ecodesign Directive – which largely fed into the EU Ecodesign Working Plan and today forms the basis for the ESPR Implementing Regulations. Anyone who ignores this report is ignoring what will become mandatory law in a few years.
📥 Download the report now and analyze it:
https://circulareconomy.europa.eu/platform/en/knowledge/jrc-technical-proposal-eu-harmonised-waste-sorting-labels-under-packaging-and-packaging-waste-regulation
If you need support in assessing the implications for your company – we are happy to help.