06/08/2026
BASF • K • Düsseldorf
Looking back at K in Düsseldorf, there is one more project we want to share: the BASF stand experience, combining innovation, interaction, and connection across a main stand and an adjacent VIP area.
The main stand, designed by BASF, revolved around a central divider that structured the entire space: outside, visitors could explore product presentations, inside, a welcoming communication area encouraged conversations
Three activity zones — “make”, “use”, and “recycle” — brought BASF’s key themes to life. The divider connected the zones, turning the stand into a seamless journey full of discovery. The VIP area offered a private, calm space with lounges and meeting rooms for focused discussions.
A stand built to engage, inspire, and connect — presenting BASF’s themes in a clear and memorable way.
“A heartfelt thank you to mac. brand spaces for the dedicated and trusting collaboration on this mega-project. With your motivation, passion, and perseverance, you’ve shown that you not only understand expectations but exceed them.”
— Julia Hachenthal, Teamlead Event and Fair Management at BASF