mac. brand spaces

16/10/2026

Du denkst in Zahlen, liebst digitale Möglichkeiten und weißt, wie aus einer guten Idee ein interaktives Erlebnis wird?

Dann bring bei mac dein Know-how und deine Begeisterung für digitale Markenwelten zusammen. Als Senior Projektmanager Interactive Media (m/w/d) steuerst du spannende Projekte und gestaltest die Zukunft unseres Geschäftsfeldes Digital Brand Spaces aktiv mit.
Klingt nach dir? Let’s meet!

Alle Infos zur Stelle: https://www.mac.de/karriere/senior-projektmanager-interactive-media/

15/10/2026

08/10/2026

Diehl Defence • ILA • Berlin

If technology is complex, the experience shouldn’t be.
 
The goal was not simply to display Diehl Defence’s portfolio. Visitors needed to understand and experience how the systems work together. So mac conceived, designed and developed a range of digital touchpoints specifically for the project. Interactive interfaces, physical models, LED surfaces, transparent displays, light and content turn technical processes into experiences visitors can explore for themselves. Different technologies. Different ways of storytelling. One clear goal:
 
Don’t just show complexity. Make it tangible.
 

02/10/2026

Diehl Defence • ILA • Berlin

How do you build something this complex? You need specialists from every discipline — and we have them all in-house.
 
Architecture. Design. Communication. Digital. Content. Technology. Ex*****on. A project like Diehl Defence at ILA 2026 only works when all of these perspectives come together from the beginning. At mac, the specialists behind them work together under one roof.
That means fewer interfaces between the idea and its ex*****on and more control over how every detail connects.
 
Many disciplines. One experience. Made by mac.
 

28/09/2026

Diehl Defence • ILA • Berlin
A customer journey needs more than a floor plan.
 
How do you turn complex technology into an experience that works for international delegations, sales conversations and the brand itself? Together with Anna Lena Steurer, Head of Trade Fairs and Events at Diehl Defence, we look behind the project: at the concept, the customer journey, the challenges we had to solve and the collaboration that made it possible.
 
From first challenge to final experience. This is the story behind Diehl Defence at ILA 2026.
 

22/09/2026

Diehl Defence • ILA • Berlin

This wasn’t just a stand. It was a building full of brand experience.
Original-scale exhibits outside. An interactive exhibition inside.
For Diehl Defence’s largest ILA presence to date, mac brought architecture, communication, digital experiences, technology and ex*****on together in one project.

The result shows its scale from the outside. But what really went into it only becomes visible when you look closer.

Big in scale. Even bigger in what’s behind it.

07/08/2026

BASF • K • Düsseldorf

Clarity, structure and atmosphere – brought together in space.
This project shows how live communication creates focus and meaningful brand moments.
Step inside the experience.
 
messe messedesign exhibition

06/08/2026

BASF • K • Düsseldorf

Looking back at K in Düsseldorf, there is one more project we want to share: the BASF stand experience, combining innovation, interaction, and connection across a main stand and an adjacent VIP area.
The main stand, designed by BASF, revolved around a central divider that structured the entire space: outside, visitors could explore product presentations, inside, a welcoming communication area encouraged conversations

Three activity zones — “make”, “use”, and “recycle” — brought BASF’s key themes to life. The divider connected the zones, turning the stand into a seamless journey full of discovery. The VIP area offered a private, calm space with lounges and meeting rooms for focused discussions.
A stand built to engage, inspire, and connect — presenting BASF’s themes in a clear and memorable way.

“A heartfelt thank you to mac. brand spaces for the dedicated and trusting collaboration on this mega-project. With your motivation, passion, and perseverance, you’ve shown that you not only understand expectations but exceed them.”
— Julia Hachenthal, Teamlead Event and Fair Management at BASF

02/07/2026

Hosokawa • K • Düsseldorf 

When brand, architecture and technology align, live communication becomes precise and powerful.
Feel the difference.
 

30/06/2026

Hosokawa • K • Düsseldorf
 
Hosokawa’s appearance at this year’s K focused on what defines the brand: precision, clarity, and sustainability. The stand combined a calm, reduced design language with a highly reusable architecture — including a reused frame construction that reached 8 meters in height, topped with a 2-meter brand signage for strong visibility.

At the heart of the concept stood brand and machine, shaped by the architectural cube, which gave the stand structure, focus, and a clear technical character. Across 481 m² in Hall 16 and 133 m² in Hall 9, Hosokawa Alpine showcased its leading expertise in mechanical process engineering and film technology.
 
And the design story continues: Already in 2022, our stand with Hosokawa at the K was featured in the Trade Fair Design Annual — a recognition that underlined how strong the design direction was even then.
 
Fotos ©Mario Brand