02/03/2026
KraussMaffei • K • Düsseldorf
A home for technology, innovation, and collaboration — built to inspire.
For KraussMaffei’s appearance at the K in Düsseldorf, the existing CI design was taken to the next level: with the introduction of a Technology Zone that showcased expertise and craftsmanship in a museum-like setting — precise, refined, and full of character.
Visitors explored digital solutions developed especially for KraussMaffei, including:
• A custom-built interactive recycling exhibit, where visitors could steer the installation using 3D-printed markers, making recycling processes tangible and engaging.
• A ShiftScreen exhibit, designed to present complex plant construction systems in a clear and accessible way, transforming intricate processes into intuitive experiences.
And because innovation goes hand in hand with responsibility, the booth featured a new flooring system made from recycled materials, designed for reuse at future events.
The collaboration was characterized by creativity, precision, and strong partnership — perfectly captured in the words of Verena Adam, Teamlead Live Communication & Exhibition at KraussMaffei Technologies GmbH: “After months of intense work, I’m looking back at what we’ve created together — and I just want to say THANK YOU. The feedback from the KraussMaffei team has been nothing but positive. Everyone felt at home, proud to represent KraussMaffei, and full of positive energy — especially after our stand party! It was a true pleasure working with you all, and I hope we’ll do it again soon.”
We couldn’t wish for a better compliment — or a better collaboration.
Fotos ©Mario Brand
ExhibitionDesign DigitalExperience digitalisation interactive