01/10/2025
Introducing the passionate people behind Flospitality 🩵
Today it’s all about Ulrike – Vice President of Communications and Flospitality PR team lead since day one.
Ulrike was born and raised in South Tyrol. Her academic path took her through Salzburg, Vienna, London, Munich, and Sardinia, where she studied Art History, Romance Languages, and Communication Sciences - an interdisciplinary foundation that shaped her passion for strategic communications.
Her professional journey began in the w**e and art industries, with a strong focus on PR and marketing. This was followed by several years as Director of Communications at the renowned Hotel Bayerischer Hof in Munich.
In 2021, Ulrike co-founded the communications division at Flospitality. Today, she leads our internal and external communications efforts, as well as the strategic development of our brand identity across all properties.
Outside of work, Ulrike is passionate about travel in all its forms - from dynamic cities to tranquil mountains and coastlines. From summer to winter, every season has its own charme. For her, it’s often not the destination that makes a trip special, but the hotel itself.