Fabrizio Palmas

Professor Fabrizio Palmas is an experienced creative professional with a background in Business Administration and Computer Science. Currently, he holds the Creative & Technical Director position at the award-winning company straightlabs. He uses his knowledge and expertise to create innovative and effective corporate training formats. His experience in extended reality training and XR technologie

s to design and build immersive marketing and transmedia storytelling make him a pioneer in this field applied to business. Fabrizio also applies his skillset when developing forward-looking projects in other areas such as gaming and visual arts. The Professional Scrum Master is Professor at the University of Applied Management (HAM) and visiting Professor at the Technical University of Munich (TUM). In addition, he held positions at multiple universities, as of course director for the institute of digital and innovative business (IDIB) and technical director of the New Learning technical competence centre at Kalaidos University of Applied Sciences (Kalaidos FH) -Switzerland-, as a lecturer at the Baden-Wuerttemberg Cooperative State University (DHBW Ravensburg), at the HAM, at the TUM and the Kalaidos FH. In addition to his activities as a founding member and Education Cluster Lead at XR Bavaria e.V., he conducts research on topics like extended Reality, innovative corporate training, gamification and artificial intelligence. Besides holding keynotes and mentoring events, he publishes his findings in this field as a specialist author with the Springer, Wolters Kluwer publishing houses and the Institute of Electrical and Electronics Engineers (IEEE).