IDEO

30/04/2026

At IDEO we’ve always believed that human-centered design is crucial to business success.�
This year we set out to test that hypothesis.

We surveyed leaders from 100 global companies about five core cultural behaviors: Perspective, Ownership, Wavelength, Experimentation, and Resonance, then mapped them against key business outcomes. The results speak for themselves.

Across industries, an organization’s internal culture is one of the most reliable signals of its future performance.

The opportunity is clear. How will you ensure your organization is ready to take it?

Read the full report → https://www.ideo.com/iq

19/04/2024

In ecology, the richest biodiversity emerges at the intersection of two ecosystems. It’s where you find species, plants, and other life forms flourishing into remarkable, surprising new forms. The name of this phenomenon? The edge effect. And it’s just as true for design.

Join us at IDEO's Lion Building in San Francisco on April 25 to explore the edge effect in designing for climate, and where it meets the worlds of money, behavior change, emotion, AI—and biodiversity itself. The event features lightning talks from IDEO experts and climate leaders, special guests (including the world's first biodiversity VC, Superorganism), and a happy hour for happy networking.

For more details, and to RSVP, visit: https://www.ideo.com/sfclimateweek24

15/04/2024

Over the past four decades, the IDEO Play Lab has designed and licensed more than 250 toys and games, from classics like the Barbie Camper to the first set of Sesame Workshop smartphone apps for kids.

With every product, we think about how to design fun and engaging experiences that delight parents, entertain kids, and lead to success for our partners. But we also put a lot of thought into making design decisions that support healthy habits, and help kids—and their families—thrive.

Here are a few examples of how we’ve navigated those design choices 👇

https://www.ideo.com/journal/skip-the-head-strap

11/03/2024

“Through experimentation and collaboration, I believe we can create a future where technology enriches our lives, making them more meaningful and fulfilling.

I thrive at the intersection of design and technology, constantly exploring the edge to push the boundaries of human experience. My background in both art and technology gives me the flexibility to leverage tools in the right scenarios, transforming them into solutions that address human needs.

I’m excited by the possibilities of emerging technology, using it not just as a tool, but as a means to enhance human creativity and push the boundaries of design.”

-Ziyuan ‘Zoey’ Zhu (she/her), Creative Technologist

Learn more from her at SXSW, where she will participate in a panel called, “Future of Design: Megatrends that Matter” on 3/11.

06/03/2024

“If I had the chance to write the future of technology, I would think about humans—designing technology that prioritizes healthier communities, and creating spaces that elevate their lives and relationships.

The power and potential of what design can do for technology has been in IDEO’s DNA for a long time. From the first Apple mouse—one of our anchoring stories—to where we are now, we’ve always been designing how people interact with new emerging technologies. Continuing that thread, we support builders, makers, and organizations who are grappling with how new technologies will impact and influence their futures.”

-Savannah Kunovsky (she/her), Managing Director Emerging Technology

Learn more from her at SXSW, where she will be co-leading a session called “Our Tools, Ourselves: What We Become As Realities Mix” on 3/11.

26/02/2024

“While I’m not enamored by the term artificial intelligence—or even the word intelligence—I do think these tools give us a new and powerful way to interact with the collective effort of humanity. That is exciting. It lowers the skill floor and makes tasks far more accessible. You gain access to creative companionship. The way that these tools are built—they want you to succeed.

I hope that people feel that desire and agency to conceive of a self broader than just what’s inside their skin. We have this fuzzy boundary with the people we speak with, the places we inhabit, and the tools we use. We all have a responsibility to be thoughtful, interesting, and weird in how we make ourselves.”

-Jenna Fizel (they/them), Managing Director, Emerging Technology

Learn more from them at SXSW, where they will be co-leading a session called “Our Tools, Ourselves: What We Become As Realities Mix” on 3/11, and joining a panel on “Redefining Privacy & Cyber Security in the Metaverse” on 3/12.

02/02/2024

“Sitting in that room, I was impressed by the many efforts in the fight for children’s health and safety in digital spaces. From our own work, I know that we can use design as a crucial tool to push that work forward, faster.”

Partner and Senior Executive Director Dan Perkel headed to the White House this week to talk about something we think a lot about in our work: keeping kids and teens safe online. Dan was there to emphasize the role design can play in this effort. His main point? It’s not about the design decisions that result in new features or safeguards; it’s about the power of the design process to uncover insights and spark new solutions. And, in addition to keeping kids safe, we need to focus on “helping kids and their parents thrive in digital spaces and build resilience for the future.”

The event took place against the backdrop of a contentious Senate hearing on the same topic, which featured high-level tech CEOs and families of children who had suffered harm. For Dan, the White House session was an encouraging step forward.

“There was a spirit of ‘We can do this together.’ This is just the start of a longer conversation.”

22/01/2024

Please be cautious and vigilant when applying for positions that claim to be affiliated with IDEO. All job opportunities at IDEO, even contract/freelance roles, are posted on IDEO.com.

18/01/2024

The second edition of “The Little Book of Design Research Ethics” is an updated version of our guide to seeking and sharing insights about people’s lives in an ethical way. Though it was originally created for IDEO designers, it offers practical guidance on a wide range of situations where people’s trust and respect are at stake. We hope you’ll find it useful.

Updating the principles that guide our work

27/10/2023

Heading to ? Join IDEO at kyu House, where creativity meets climate action.

Mark your calendars:

Where: kyu House at COP 28, Alserkal Ave, Warehouse 46, Al Quoz, Dubai, UAE
When: December 3rd - 8th, 2023

Stay tuned for more about IDEO’s immersive exhibit of future worlds and session tickets.