BIG Business Information Group

International BIG network as your competent partner
The success of an international study depends on the involvement of competent national researchers at an early stage. BIG (Business Information Group) is a large international association of independent market research agencies. BIG covers the most important European countries and economic regions with 800 employees and local offices in 15 countr

ies and more than 80% of the European GDP. In addition, there are a number of further trusted partners covering the rest of the world. BIG members maintain a very close cooperation with regular international meetings and joint international studies including joint client meetings. Clients profit from this close cooperation and they value especially that BIG is able to rapidly assemble a multi-national team to conduct international projects at the highest quality standards while including local insights by the experts from the respective countries. BIG offers a true alternative to the large research conglomerates, by giving clients access to specialists working in their own mother tongue and local culture who will be involved, right from the start, in the early design stage of international projects and won’t do just project fieldwork. BIG is both, truly local and truly global at the same time!