Philipp Lützenburger

Philipp Lützenburger Music Marketing

23/03/2026

10.000€ Budget für Musikmarketing - was würde ich damit tun?

08/03/2026

It seems that Intellijend is promoting its own service instead of your music — with your budget

07/03/2026
23/02/2026

artists, label owner and music marketers - hit me up for a free trial

20/02/2026

Artists 🚨 Neue Meta Updates, Apple Privacy und Adblocker machen Musikmarketing Ads immer teurer und ineffizienter.

Weniger Tracking. Schlechtere Optimierung. Höhere Kosten.

Genau deshalb haben wir bei song.so eine neue Generation von datengetriebenen Landingpages gebaut.
Bis zu 98 % der Events gehen zurück an Meta & TikTok.
Kampagnen optimieren sich schneller.
Gleiches Budget. Bis zu 50 % mehr Ergebnisse. 30 Tage kostenlos testen und selbst vergleichen.

19/02/2026

Content Creator, Filmmaker & Videografen kennen den Strugglen: nach dem Filmen erstmal die Videos von der SD Karte auf die Festplatte ziehen 💾

12/02/2026

Running Spotify ads feels like burning money lately.

Less targeting.
Broken tracking because of iOS, ad blockers, and missing conversion data.
Algorithms that can’t optimize properly anymore.

Since updates like Meta Andromeda, one thing is clear:
Old-school setups with direct Spotify links or basic landing pages don’t work reliably anymore.

What actually works now:

Server-side tracking
Clean conversion data for ad algorithms
Creative-driven scaling instead of interest targeting
Infrastructure built for modern ad systems

That’s exactly why we built song.so.

An AI-powered music marketing platform that fixes tracking, restores performance, and makes Spotify campaigns scalable again.

If you’re done wasting ad spend and want real, measurable growth — it’s time to run ads the 2026 way.

Grab your free trial at song.so/invite

07/02/2026

How many spotify streams i got from my ad campaign? We all know that this cannot be evaluated with any great precision. But we can at least evaluate it better if we look at the daily saves in relation to the clicks on our ads. Our Chrome Extension also shows you the actual total save rate of your listeners and saves and also the song.so clicks coming from your ads to Spotify only inside of your Spotify For Artists dashboard. You can also filter by countries and time frames. Helps you to get a better understanding how effective specific countries are.

Hit me for a free trial.

24/01/2026

It doesn’t matter what you write in the pitch text on Spotify for Artists.

Maybe you spent two weeks before your release trying to figure out what to write there...

Did I pick the right genre? What do they mean by “mood”? What do I have to say to get into official playlists?

You check the usual playlists after midnight.
Nothing. Your song isn’t there.
Meanwhile, every other artist in your genre made it again.

The harsh truth is: you’re wasting your time on the wrong things.

What do I mean by that?

The time you spend worrying about what to write in the pitch — and the time you spend being frustrated when it doesn’t work again — could be used much better.

Stop looking left and right. Start marketing yourself and your songs properly.

So loud that no one can ignore you — and they have no choice but to place you.

You’re wondering how that’s supposed to work?
First, you need the foundation to market your songs sustainably.

Good music marketing starts with a validated audience that genuinely loves your songs.

In other words:

If you don’t have at least 20–30 raving fans commenting on your Instagram posts yet, it’ll be hard to reach critical mass.

How do you get there?

Definitely NOT by copying random TikTok trends that make you look like a joke.
And NOT through influencer campaigns where you burn thousands of euros. (Use that money for a vacation instead.)

Let’s be honest:

You already have enough information.
And that information — combined with your personal, hard work — got you to four or maybe low five figures.

But if you want your artist project to finally grow without you acting as the Chief Hustle Officer 24/7, you need to start pulling the right marketing levers — in the right order.

Because as you know:
The strategies, habits, and routines that got you here are the same ones holding you back from growing further.

That’s why you need to approach it differently now.

Ready to discover the strategy that can position your music as the leader of your genre?

19/01/2026

Running ads for music only gives you clicks but no streams at all?

Adresse

Äußere Münchener Straße 78
Rosenheim
83026

Öffnungszeiten

Montag 08:00 - 16:00
Dienstag 08:00 - 16:00
Mittwoch 08:00 - 16:00
Donnerstag 08:00 - 16:00
Freitag 00:08 - 16:00

Telefon

+4980317969880

Benachrichtigungen

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