13/02/2026
Sometimes one step decides if you're ending up with bright sunlight and blue skies or fog, so thick you can't find your way anymore.
I love being right at the border, being able to tap into each option. And make a choice – deliberately and with purpose.
When I took this picture, I sat down on the meadow, enjoyed the sunshine and allowed the thick fog to play around me. It was whirling, moving forward, wrapping me in and moving back, allowing the sun to dry away the moisture it left.
I was sitting in the meadow. It was safe.
My original plan was to follow the street a bit further to an amazing outlook on a cliff… I knew it was there somewhere behind the fog.
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The situation a lot of leaders are finding themselves in right now is similar.
They walk on ground they know well. The fog is rolling toward them. Fast, dense and unstoppable.
It's called AI - and isn't optional anymore. It's already changing their competitive landscape, their hiring pool, their customer expectations.
And here's what nobody's telling you:
- You don't have to walk into the fog just because it's there.
- You don't have to chase the cliff-edge outlook just because everyone says that's where you should go.
You need to know WHERE you are first.
- Safe ground.
- Clear visibility.
- Resources intact.
Then you can choose - deliberately and with purpose - which direction serves your business.
- Not because a vendor told you to move.
- Not because a competitor seems to be ahead.
- Not because the fog is dramatic and everyone's talking about the great award behind it.
Because YOU decided it's the right move for YOUR organization.
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Here's what I do for leaders standing at that border:
I listen. Then I help you
- see where you actually are - not where you think you should be.
- understand what's behind that fog - the competitive advantage you're building toward, not just the noise.
- make the choice deliberately - with strategic clarity, not panic.
- find a safe way to get there - navigating the traps and opportunities hiding in the AI fog.
💡Sometimes the right move is to walk into the fog with a guide who knows the terrain.
💡Sometimes the right move is to stay in the meadow and build from solid ground.
💡Sometimes the right move is to wait until the fog clears and you can see the actual path.
But here's what's never the right move:
Standing paralyzed at the border while everyone around you makes noise about what you "should" be doing.
If you're standing at that border right now - between what you know and what's coming - and you want clarity about which direction actually serves your business...
DM me and let's have a conversation about where you are and where you want to go.
Not where the market says you should be.
Not where the fog is thickest.
Where YOU choose to go.
