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FounderBlocks, Wilhelmsburg (2026)

07/05/2023

Let's have some fun and get creative! If you could have one superpower for your business, what would it be? Would you choose the ability to read your customers' minds, or the power of teleportation to visit your remote teams or clients?

04/05/2023

Our MVP calculator received an update!

Apart from fixes and an even more reliable calculation, you can print the report into a PDF to take it to your colleagues now.

03/05/2023

👀 Are you tired of hearing founders say "we're going to do customer acquisition by building up social media," without knowing how to do it or which strategies to use?

🤔 The truth is, startups should look at their target group and consider a sales and marketing process that is made for that specific group. Generic "social media" marketing isn't helpful and is just a waste of time.

👉 Here's what most people think: if you want to acquire customers, just build up your social media presence.

❌ Here's the problem with this belief: social media alone isn't enough to attract the right customers. Without a targeted sales and marketing process, you'll waste your time and resources on ineffective tactics.

💪 I've seen this firsthand in my first startup. We did random things to get customers because everyone was doing them, and our coaches were telling us to just do it longer or do it properly. But this never worked, and we realized that we needed to be more targeted and systematic in our approach.

🚀 We learned from our mistakes, and now we carefully consider the target group of conferences, social media networks, and other channels. We measure our results and test different channels systematically for ourselves and our startups.

💡 This means identifying the ideal customer profile, researching the most effective channels, and measuring the results.

💪 By now we're able to disqualify 90% of the "default" marketing and sales channels and methods for our startups within a one hour meeting for our startups - because we've tried them and KNOW that they won't work for this type of business model.

🔥 Relying on "social media" alone for customer acquisition can waste your time and resources and lead to ineffective results.

✅ Key takeaway: don't fall into the trap of thinking that social media alone is enough to acquire customers. Instead, startups should develop a targeted sales and marketing process that is made for their specific target group.

👉 If you're ready to be more targeted and strategic in your approach to customer acquisition, start by identifying your ideal customer profile and researching the most effective channels. Remember, a generic social media campaign isn't enough - you need a targeted sales and marketing process to succeed.

01/05/2023

🎙️My transformation from Conference Ju**ie to Value-First Speaker

In the early days of my career, I travelled to lots of conferences and gave talks. I was travelling to a conference every month, oftentimes even as a speaker. It made me feel fancy, but it didn't get us a single customer. 🤔

Nowadays, we look very closely at what events we attend. We check out the target group and how we can interact with them, what kind of value we can bring, and how much time and effort (including travelling!) is involved. And because of that, we're getting some meaningful reach that gets us customers while also helping people get their startups live through our talks. 💪

-> If participants won't change anything due to our talk/interaction, we're not valuable enough for them and we shouldn't waste their time!

Key Lesson/Shift:
1️⃣ Be Strategic: Attending every conference isn't always the best approach. Instead, be strategic and choose events that align with your target audience and offer value. 🎯
2️⃣ Focus on Customer Attraction: Instead of attending conferences for the sake of feeling fancy, focus on providing maximum value for the right target group. 💰
3️⃣ Embrace Speaking Opportunities: Speaking at conferences can be a powerful way to attract customers and build credibility in your industry. 🎙️

My journey from conference ju**ie to a value-first speaker wasn't easy, but it was worth it. I hope my story inspires others to be strategic, focus on customer attraction, and embrace THE RIGHT opportunities. 🔥

30/04/2023

If you could give one advice to a first time founder, what would that be?

For me it would likely be: stop building your product, start selling it!

27/04/2023

15k for your startup without giving up equity - check this out!

I'll personally be seeing all startups as part of the program to help them get their MVP live rapidly and am seeing forward to it a lot!

➡ What teams receive with MediaLift:
💰 Financial support of up to €15,000 per team
💶 €1,000 individual coaching budget for the Media Lift coaching pool
💻 Workspaces from August 2023 in our new innovation space
💡 Methodological, professional, and market knowledge
🤝 Personal coaching and teambuilding
👥 Contact with our mentor network of more than 30 experts in the content industry..and so on

https://www.nextmedia-hamburg.de/programm/media-lift/

26/04/2023

👀 The key to success is working harder and longer than anyone else. ......?

🤔 The truth is, this belief is not only misleading but also dangerous. While hard work and dedication are certainly important, they are not the only factors that contribute to success.

👉 Here's what most people think: if you want to succeed, you need to outwork everyone else.

❌ Here's the problem with this belief: it can lead to burnout, stress, and ultimately, failure. Working long hours doesn't necessarily mean you're being productive or effective.

💪 I've seen this firsthand in some startups we've been working with. Founders sacrifice their health and get trapped in an ever faster turning hamster wheel of work, always believing that in a few weeks things are going to get better.

🚀 Working smarter, not harder, is the key to success. By focusing on the most important tasks, delegating where necessary, and taking breaks when needed, I was able to achieve more in less time and with FAR less stress and never even get into the hamster wheel of work.

💡 Success is not about how many hours you work but about how effectively you use your time. That makes taking time regularly for REFLECTING how you use your time one of the most important things you can do. (Think of it as: You're making yourself 10% faster every week which is a lot in the long term.)

✅ Key takeaway: don't fall into the trap of thinking that working harder and longer than anyone else is the only way to succeed. Instead, focus on working smarter, not harder, and prioritize your tasks to achieve more in less time.

👉 Start by prioritizing your tasks, delegating where necessary, and taking breaks when needed. Remember, success is not about how many hours you work but about how effectively you use your time.

25/04/2023

💡 In this post, we'll share 7 common mistakes that startup founders make when pitching to investors, and show you how to avoid them. By following these tips, you'll increase your chances of getting the funding you need to take your startup to the next level.

🔍 As experienced startup founders and investors, we've seen countless pitches over the years, and have seen these mistakes made time and time again. We've also seen how correcting these mistakes can make a huge difference in the success of a pitch.

👉 Mistake #1: Failing to do your research on the investor - Know who you're pitching to, their investment history and philosophy, and what they're looking for in a startup before approaching them.

👉 Mistake #2: Overestimating the market size or potential - Investors are looking for realistic projections and a solid understanding of the market, not just wishful thinking.

👉 Mistake #3: Focusing too much on the product and not enough on the business - Investors want to see a strong business plan and strategy, not just a cool product idea.

👉 Mistake #4: Failing to demonstrate traction or progress - Investors want to see evidence that your startup is making progress, so be prepared to share your traction metrics and achievements.

👉 Mistake #5: Ignoring or downplaying competition - Acknowledge and address your competition, and demonstrate how your startup is different and better.

👉 Mistake #6: Being too vague or jargon-heavy - Keep your pitch simple and easy to understand, avoiding technical jargon or buzzwords that may confuse or turn off investors.

👉 Mistake #7: Failing to show passion and commitment - Investors want to see that you believe in your startup and are willing to put in the hard work to make it succeed. Show your passion and commitment in your pitch.

💪 To avoid these mistakes and create a winning pitch, do your research on the investor, focus on the business as well as the product, demonstrate traction, acknowledge competition, keep your pitch simple and easy to understand, and show your passion and commitment.

👍 By following these tips, you'll be well on your way to delivering a successful pitch that will impress investors and help take your startup to the next level.

24/04/2023

👋 From Side Hustle to Full-Time Entrepreneur: How I quit my last "normal" job

In university, it seemed like my career was fixed. I was working at a company (Draeger) where I was decently happy and just occasionally frustrated about being a gear in a machine that seemed designed to slow me down (corporates...).

But then, a uni professor approached me with some freelance work, and I became a part-time freelancer in my freetime. Over time, I got more and more work, allowing me to quit my job and pursue entrepreneurship full-time.

I founded my first company, GitMate, which failed as most first product startups do. But I didn't let that stop me. Based on customer feedback, I pivoted my freelancing business to what is now FounderBlocks. We help dozens of startups get to the market and I'm proud of our awesome team and being supported by all of these great people. 🙌

My key lessons:

1️⃣ Take Opportunities (some people call it "luck" - but you gotta grab it if it happens!): I took a chance on freelance work and it opened doors to entrepreneurship. 🚪
2️⃣ Listen to Feedback: GitMate's failure taught me the importance of listening to customer feedback and pivoting. 🎧
3️⃣ Pursue Your Passions: Pursuing entrepreneurship allowed me to build a business I'm passionate about and proud of. 🔥

My journey from side hustle to full-time entrepreneur wasn't easy, but it was worth it. I hope my story inspires others to take chances, listen to feedback, and pursue their passions. With smart, focused work and determination, anything is possible. ❤️

23/04/2023

What's your biggest mistake as an entrepreneur so far and what did you learn?

Curious to hear your stories!

22/04/2023

We're seeing a lot of pitchdecks. If you want a quick and free review of yours by me or one of our other serial founders, comment "ME!" to this post and we'll help you rick your next pitch session!

21/04/2023

Big shoutout to for getting awarded the 1st place in the Pitch Battle of .

Leonie and Sophie, it's a pleasure working with you!

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